Thursday, April 24, 2014
Interactive Media Alliance

Interactive Media Alliance (IMA) is an industry-wide initiative dedicated to providing members with timely information concerning all aspects of online publishing including content development, technical updates and advertising opportunities. The Interactive Media Alliance consists of publishers, editors, IT directors, new media developers and advertising personnel.

The Interactive Media Alliance supports community online publishing efforts in several ways:

  • Facilitates communication between IMA members and industry professionals through interactive webinars featuring experts in every area of new media. These timely and frequent webinars keep members up-to-date on the latest technology and opportunities.
  • Best practice identification and case study presentations.
  • A directory of all alliance members complete with titles and contact information available upon request.

The Interactive Media Alliance enables all newspapers, both large and small, to take an active role in shaping the ever-changing world of online publishing. By participating in this alliance, you will have the opportunity to interact with like-minded individuals from across North America leading to a more comprehensive approach to locally generated content, technology and advertising sales.


The IMA hosts several Webinars throughout the year. View upcoming Webinars or view archived Webinars to download post-Webinar materials.

Membership Information

Annual membership in the Local Media Association Interactive Media Alliance is $129* per year for Classified Avenue participating members and $229* per year for non-Classified Avenue participating members. Contact Local Media Association HQ if you are unsure about your publication's participation in Classified Avenue.

*Each IMA membership allows up to five individuals from one company to participate in webinars.

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