Posted on July 11, 2011 in Member Press
Large Daily Newspaper Brand Realizes New Efficiencies, Greater Insight and Remote Access to Data with Advanced Circulation System
Tampa, Fla. - July 11, 2011 - SAXOTECH, a leader in content management, circulation and advertising solutions, announced today that the Chicago Tribune, one of the top 10 largest newspapers in the Unites States, has successfully installed its Circulation and WebCirc solutions. The enterprise circulation system will manage and facilitate all circulation activities for the newspaper, as well as its partners, subscribers and distributors.
Enterprise-level circulation technology will provide the Chicago Tribune with greater flexibility and return on investment when managing its large copy distributions. Real-time access to data and business logic specifically built for subscribers, carriers, dealers and managers will allow for lucrative new strategies and partnerships both in print and online. Because the architecture of the system is designed to scale to the needs of the organization, the Chicago Tribune was able to implement the new circulation system in record time.
“The features and functionality of our system will give the Chicago Tribune greater operational efficiencies and insight in to every aspect of their circulation activities,” said Mark Ganslaw, vice president of circulation, SAXOTECH. “It is a scalable enterprise solution that gives media companies such as the Chicago Tribune the ability to provide a consistent and compelling product that fits the demands of a busy and diverse news cycle.”
The Chicago Tribune go-live joins The Los Angeles Times implementation, which went live in June 2010.
SAXOTECH helps media companies meet current and future challenges in the media landscape by providing cost efficient solutions for new business models based on multimedia, multi-channel consumer interaction. Our scalable, easy-to-implement solutions are used to plan, create, edit, design and publish content as well as drive online directories and serve display advertising through multiple channels. Our customers receive world-class implementation, training and support complemented by ongoing development of products and best practices.
SAXOTECH's Circulation Division, obtained through the acquisition of Data Sciences, Inc., tracks subscription revenue, distribution, agent billing, promotions, campaigns, demographics and non-subscribers. Flexible reporting and decision making tools enable newspapers to improve retention and increase their subscriber base, as well as empower marketing executives to make quicker, smarter and more profitable circulation management decisions.