This six-day tour is scheduled for November 4 through November 9, 2012 and includes stops in Washington DC, New York City and Chicago, IL.
Local Media Association Members can register for this study tour at WAN-IFRA member rates.
Join media professionals from around the world as they visit some of the top digital innovators in the US and learn what platforms and technologies they are using and how they make money with digital.
Highlights include stops at The New York Times, Associated Press and The Daily in New York. You’ll experience Election Day first-hand in Washington D.C and be the guest of the sales team at the Washington Times. In addition, you’ll meet with Gordon Borrell, CEO, Borrell Associates and visit The Chicago Tribune and Cars.com in Chicago.
Topics discussed along the way include:
- Successful digital campaigns
- Cross-media campaigns/packages
- Platforms and products: what is offered and in what packages
- Prices for digital advertising products
- Process/workflow: cooperation with media agencies or direct sale?
- How is the sales team organized: how companies make sure that they have the digital expertise
Complete program details are available on the WAN-IFRA web site at:
Local Media Association rates:
Early bird rate (before September 20): EUR 5,900
Standard rate: EUR 6,900
NOTE: Check current exchange rates for US dollar equivalents.
Use the promotion code "localmedia" in the online registration form.
Included in the price are all costs for accommodation, transfers during the event, breakfasts and lunches, and 3 dinners. The return ticket from and to your place of residence is not included, nor are airport transfers.
Cancellations will be accepted (less 10% administration charge) up to 4 weeks before the start of the Tour; any cancellations received hereafter will not be refunded. Substitutions can be made at any time.
The WAN-IFRA US-Study Tours usually sell out quickly - book early to reserve a spot.