Start Date/Time: Tuesday, January 28, 2014 3:00 PM (UTC -05:00) Eastern Time (US & Canada)
End Date/Time: Tuesday, January 28, 2014 3:30 PM (UTC -05:00) Eastern Time (US & Canada)
'Local Commerce Monitor, Wave 17 Spotlight: Use of Newspaper Advertising'
“Quick Bite” 30-minute webinar
28, 3-3:30 p.m. ET
LMA members/$29 for media association partners/$59 for non-members
Faster growth in online/digital advertising
revenues will drive that faster overall growth, increasing at a 13.8 percent
CAGR from $26.5 billion in 2013 to $44.5 billion in 2017. That compares with a
CAGR of 0.1 percent during the same period for traditional advertising
revenues, which will remain flat, growing slightly from $106.4 billion in 2013
to $107 billion in 2017. What will 2014 look like for newspapers experimenting
with new types of ad inventory and paywalls?
Rick Ducey, Managing Director, BIA/Kelsey