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Category: Webinar

Start Date/Time: Tuesday, January 28, 2014 3:00 PM (UTC -05:00) Eastern Time (US & Canada)

End Date/Time: Tuesday, January 28, 2014 3:30 PM (UTC -05:00) Eastern Time (US & Canada)

'Local Commerce Monitor, Wave 17 Spotlight: Use of Newspaper Advertising'

“Quick Bite” 30-minute webinar

Tues., Jan. 28, 3-3:30 p.m. ET 

Free for LMA members/$29 for media association partners/$59 for non-members

Faster growth in online/digital advertising revenues will drive that faster overall growth, increasing at a 13.8 percent CAGR from $26.5 billion in 2013 to $44.5 billion in 2017. That compares with a CAGR of 0.1 percent during the same period for traditional advertising revenues, which will remain flat, growing slightly from $106.4 billion in 2013 to $107 billion in 2017. What will 2014 look like for newspapers experimenting with new types of ad inventory and paywalls?

Presenter: Rick Ducey, Managing Director, BIA/Kelsey



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