The Innovation Mission visited Amazon on Wednesday for a full day with numerous product leaders.
The attendees learned about OTT, voice, innovation and more. Here are some of the best Tweets from the day:
Habit-forming behavior a big topic at Amazon. And here’s a book to dive deeper.
Lots of discussion about habit-forming behavior (“habituation”) today at Amazon, particularly with voice surfaces. Here’s my favorite recent read on the subject: https://t.co/57gjGebwDC #LMAIM
— Jed Williams (@williamsjed) May 23, 2018
Great quote
Amazon…”failure and innovation are inseparable twins” #LMAIM
— Tom Ratkovich (@tomratkovich) May 23, 2018
And this quote received a lot of reaction — both in the room and on Twitter
“Your margin is my opportunity.” — Bezos all-time mic drop quote #LMAIM
— Jed Williams (@williamsjed) May 23, 2018
Culture, as you might imagine, was a big topic
Culture at @amazon -refreshing! #LMAIM pic.twitter.com/SeBEdXAp7e
— Nancy Lane (@localmediarocks) May 23, 2018
Amazon’s mission statement
Since the #LMAIM is spending the day at Amazon, it’s worth refreshing on the core values that distinguish the company…and there are many (bias to action, disagree & commit). But nothing tops this one…https://t.co/sTHmcIfs5v pic.twitter.com/qlyq3pKA0J
— Jed Williams (@williamsjed) May 23, 2018
Be stubborn and flexible. Makes sense.
Amazon’s approach to innovation: Be stubborn on the vision, flexible on the details. #LMAIM
— JohnConway (@jcconway) May 23, 2018
Many are trying to figure out what to do with machine learning
Machine learning: one of the most anticipated sessions in @LocalMediaAssoc‘s day at @amazon. @awscloud‘s @chrissonj: “None of this is science fiction. These are real-world applications you can leverage today.” #LMAIM pic.twitter.com/iF2NZAfROT
— Jason Jedlinski (@JasonJedlinski) May 23, 2018
Platform-specific content is where it’s at
.@cbadalamente quotes @frankwords at #LMAIM: “It’s not about creating platform-agnostic content, but platform-specific content.” Critical perspective re: voice search and experiences like @amazonecho. I think of @rishad: “The future doesn’t fit in the containers of the past.”
— Jason Jedlinski (@JasonJedlinski) May 23, 2018
Everyone trying to figure out metrics and monetization with voice
Thanks to @amazonecho‘s Daphne Chen for an update & robust discussion of Alexa News with #LMAIM participants. We talked through three key swimlanes: Flash Briefings, Trending Topics & Voice Search. Healthy debate on monetization, metrics, attribution & discovery. @LocalMediaAssoc
— Jason Jedlinski (@JasonJedlinski) May 23, 2018
Amazon doesn’t seem too worried about being understood. It’s actually helped their business grow.
Part of @Amazon’s success is their willingness to be misunderstood for long periods of time…. example: they developed the Kindle when everyone just viewed them as an online retailer. It’s now the most popular electronic reading devise. #LMAIM
— Terry Ward (@TerryRWard) May 23, 2018
Do you have two pizza teams?
Large, monolithic organizations are counterintuitive to innovation, we focus on autonomous and two pizza teams (8-12) enables self direction, ownership and autonomy @paulsoligon @awscloud #LMAIM
— Shannon Kinney (@shannonkin) May 23, 2018
We wrapped up the day with a group group photo
Our fabulous #LMAIM group at @amazon #LocalMediaInnovators pic.twitter.com/L75hyjLNkL
— Nancy Lane (@localmediarocks) May 24, 2018