The Innovation Mission visited Amazon on Wednesday for a full day with numerous product leaders.

The attendees learned about OTT, voice, innovation and more. Here are some of the best Tweets from the day:

Habit-forming behavior a big topic at Amazon. And here’s a book to dive deeper.

Great quote

And this quote received a lot of reaction — both in the room and on Twitter

Culture, as you might imagine, was a big topic

Amazon’s mission statement

Be stubborn and flexible. Makes sense.

Many are trying to figure out what to do with machine learning

Platform-specific content is where it’s at

Everyone trying to figure out metrics and monetization with voice

Amazon doesn’t seem too worried about being understood. It’s actually helped their business grow.

Do you have two pizza teams?

We wrapped up the day with a group group photo