Editor’s note: As we wind down 2018, the Local Media Association is looking at some of the biggest trends of the year and sharing much of what is working in that space. This week, we take a look at smart speakers.
2018 trend: Smart speakers
Smart speakers are blowing up. The statistics are eye popping.
• 18 percent of the US adult population owns a smart speaker.
• 75 percent of those who own a smart speaker have had it for less than a year, showing just how new these devices are for consumers.
• More than 50 percent of owners of smart speakers are using their device more now than they did when they first bought it.
In an effort to showcase the opportunity and how media companies are using them, we have rounded up a variety of interesting reading:
The opportunity in front of publishers
Radio and smart speakers
How companies are reacting
Get LMA’s report on smart speakers
You can download our white paper looking at how media companies are attacking smart speakers.