LMA’s 2019 National Innovation Mission toured San Francisco and Silicon Valley June 9-13. Here are highlights from the IM tour of Salesforce, Yelp, KQED, LinkedIn, Facebook, Google and YouTube. See attendees’ social media comments using #LMAIM.


Sunday, June 9

Attendees and LMA staff arrived in San Francisco starting Sunday afternoon.

3:30 p.m.-5:30 p.m.:  Introductions, Goals and Kickoff with Frank Mungeam, Professor of Practice, TV News Innovation, ASU Cronkite School of Journalism. Mungeam will share details about the work he is doing at ASU, including the Tablestakes project.

Here are a few takeaway tweets from the kickoff event.


Mungeam shared resources from his discussion and presentation.

Monday, June 10

8:30 a.m.-1:00 p.m.: Salesforce. This visit will focus on three key areas:

  • What do the best sales-driven companies have in common? No one has more data on this subject than Salesforce. They’ll share key insights and learnings from across all industries.
  • How media companies are driving revenue using Salesforce and their many tools
  • Creating and maintaining a culture of innovation

We’ll also hear from executive sponsor Lineup, who will share how companies are using their Salesforce integration tools.

Nancy Lane, LMA president, shared nine takeaways from Salesforce, and here are some tweeted highlights from the in-depth presentations.


1:45 p.m.-3:00 p.m.: Yelp. We’ll learn more about their SMB insights, especially in key verticals such as restaurants and home improvement, during this fascinating visit.

3:30 p.m.-5:00 p.m.: KQED, Public TV and radio in San Francisco. KQED is a locally owned station with revenue of over $90M and 220K members. They reach nearly half the Bay Area each week.

Here are a few tweets from the visit.


Tuesday, June 11

9:30 a.m.-11:30 p.m.: LinkedIn. We will cover:

  • What it could mean for local news organizations to engage more fully with LinkedIn
  • Learn from LinkedIn expertise in the careers space to help local media recruitment and retention efforts
  • Learn about LinkedIn’s own internal innovation and “intrapreneurial” processes



1:00 p.m.-3:30 p.m.: Facebook. We will cover:

  • News download with Anne Kornblut and Josh Mabry
  • Latest updates on news from the Facebook team, time for Q&A
  • Updates from the Branded Content project
  • Portal – Presentation and live demo from the respective teams

Wednesday, June 12

9:00 a.m.-noon: Google Mountain View (Partnerplex). This will be a red carpet visit that you won’t want to miss. A diverse mix of key Google stakeholders will participate in small group and roundtable discussions that will focus on product improvements/enhancements, wish list items and more. It’s a priceless opportunity to have access to the people who can impact change. We’ll also learn about some early test results and what is working at other media companies.


2:00 p.m.-4:30 p.m.: YouTube session in San Bruno. Focus will be on media company success stories and new products.


5:00 p.m.-7:00 p.m.: Ending session/debriefing

Jay Small, LMA’s chief innovation officer, posted his takeaways as a first-time Innovation Mission attendee.