Those attending last week’s Innovation Mission to Washington, D.C. learned from some of the most progressive companies in the industry who are leading the way on building powerful digital brands, highly-engaged audiences and diverse revenue brands.
You can read about the entire trip on our special web page dedicated to the trip.
We have rounded up a few of the most insightful Tweets from the trip below.
We started things off at McClatchy where we learned all about what they are doing in audio.
@mcclatchystudio @McClatchyNVL investing vigorously in local Audio opportunities: podcasts, flash briefings & custom briefings. #LMAIM pic.twitter.com/hVr8g0pF8o
— Jed Williams (@williamsjed) February 11, 2019
Understanding what moves the needle and saying no to the stuff that doesn’t, is a key strategy at Gannett
USA TODAY NETWORK’s #contentstrategy epitomizes the @gannett value of doing “fewer things better.” @jawtry explains: “By focusing on what matters to readers, we’re writing almost half the stories—and our audience hasn’t fallen, it’s not even flat, it’s growing!” #LMAIM pic.twitter.com/j2o4ix2Oa0
— Jason Jedlinski (@JasonJedlinski) February 12, 2019
The visit to NPR was a big highlight for attendees
I’m nerding so hard right now. #lmaim #npr #publicradionerd @ NPR News Headquarters — at NPR News Headquarters https://t.co/x5jTIHPImK
— The Queen ⚓ (@tqote) February 12, 2019
That tiny desk was something.
Sorry wonderful stops on #LMAIM, but no one is going to top our visit to NPR’s #TinyDesk pic.twitter.com/G3ZWhL06yb
— Dustin Block (@dustinblock) February 12, 2019
Even a big publisher like The Atlantic has similar challenges to the rest of the industry
Current challenges & trends per @TheAtlantic President Michael Finnegan. #LMAIM pic.twitter.com/mzonnhMhPe
— Nancy Lane (@localmediarocks) February 12, 2019
Industry Dive was an inspirational visit due to their near 100-percent ad model
The ad model isn’t dead (long live advertising)! @industrydive is profitable & growing with a near-100% ads model, centered on performance campaigns. #LMAIM pic.twitter.com/jG67Ot0iCS
— Jed Williams (@williamsjed) February 13, 2019
So glad to have all 18 attendees with us.
Our very own Rich Griffin, product manager, is at #LMAIM this week with @williamsjed: pic.twitter.com/gpdjo1pI5F
— TownNews (@TownNews) February 13, 2019
Niche over scale, avoid shiny objects and repeat
24 hours later & still thinking about key messages at @industrydive…
* Niche over scale / depth wins. Ask yourself: “do you have traffic, or do you have an audience?”
* Avoid shiny objects by building around what you own (ex. email)
* Organize to make success repeatable#LMAIM
— Jed Williams (@williamsjed) February 14, 2019
Thanks for the nice words
A fantastic conference. Nancy and Jed did a great job pulling this together. The site visits were not only inspiring but also put into perspective that we are not alone in our quest for improvement with regard to consumer engagement, acquisition and retention. + Much more!#LMAIM
— David Pare (@DavidPare5) February 13, 2019