The Local Media Association’s premier event — the Digital Revenue Summit — kicks off Monday in Chicago and is packed with tons of great sessions, relevant takeaways and lots of networking and fun.
We’ve put together a primer on everything you need to know.
What should I expect at the Digital Revenue Summit?
The summit brings compelling thought leaders from all corners of media together for two days where executives exchange strategies and ideas to grow local digital business profitably. The winners of the LMA Digital Innovation Awards will be recognized on the red carpet during this fun opening reception.
How many people are attending?
More than 300. It’s a record this year which we think talks to the quality of the program and engagement around the ideas being discussed.
What are some of the sessions that are must see?
You can see the entire agenda here. And it’s hard to name just a few but these are the headliners:
• The growth of OTT and connected TVs: There will be an interactive workshop where experts will share what they are learning and doing.
• Consumer revenue models: The publishing industry is pushing incredibly hard down a reader-revenue path and some of the more successful approaches will be presented in our lead-off session.
• Where digital revenue growth is coming from: Experts will share what they are doing that is moving the needle. You’ll learn about their playbooks, their secrets to success and more.
• Improve your branded content strategy: A $1 million investment from the Facebook Journalism Project, LMA and LMC are co-managing a branded content program and best practices from the seven alpha partners who have been chosen to participate in the first round will be shared by Julia Campbell, the project manager.
How can I follow the action?
There will be a lot of content and insights shared at #Digitalrevenuesummit. You will find not just Tweets but links to presentations, photos and more.
How can I read up on some of the speakers and winners?
We have been profiling many of the speakers and winners whose work will be on display. Here’s a roundup:
How Rebecca Capparelli has helped grow GateHouse Media’s promotions business to $20 million
How not trying to be everything to everyone helped The Greeley Tribune grow its audience
The 4 pillars of a successful social media strategy from award-winning WPIX in New York
This is how Black Press Media got 25k submissions for its amateur photography contest
This is what made The Buffalo News’ digital subscription strategy so strong
Why WNBC created Listen Up, a daily 2-minute Instagram show built for audiences on the go