Data study: only 3.8 percent of readers are loyal, but they consume five times more content than ‘occasional readers’
New LMA R&D member Content Insights has released a new data study about reader loyalty. Check out the research here.
Content Insights is the analytics solution that answers one of the biggest problems facing the online publishing industry: how to move past single metrics and find a more comprehensive approach to measuring content performance. We’re focused on helping digital publishers improve their business, create loyal and engaged audiences, and help them grow their subscriptions or maximize their advertising revenue potential.