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Spirited Media CEO (and Local Media Association board member) Jim Brady recently penned an article for Reynolds Journalism Institute entitled “There’s a reader revolution happening. Will legacy news miss it – again?” This push for reader revenue – namely in the form of digital subscriptions – is one of the top trends across local media. […]

The insights shared below come from participation in the GNI Subscriptions Lab, a partnership with Google News Initiative and FTI Consulting. Through Accelerate Local, we invite expert practitioners from among the 10 GNI Subscriptions Lab participants, or from other organizations, to share key important topics relevant to subscriptions success.  The Southeast Missourian, a daily newspaper in Cape Girardeau, MO, is one of ten publishers […]

The insights shared below come from participation in the GNI Subscriptions Lab and were presented by the Post and Courier President and Publisher P.J. Browning at the LEAP Roundtable event in late August. Through Accelerate Local, we invite expert practitioners from among the ten GNI Subscriptions Lab participants, or from other organizations, to share key […]

Local Media Association Partners with Google News Initiative & FTI Consulting to Launch the Digital Subscriptions Lab Perhaps nothing is more critical to the future of the newspaper industry than finding business models that support digital subscriptions. Today the Google News Initiative (GNI) announced the creation of a Digital Subscriptions Lab with the goal of developing sustainable […]

As the Google News Initiative Subscriptions Lab advances into the experimentation and testing phase — the third and final phase of the program — each of the ten participating publishers used the recent Elevate! conference to update the industry on the roadmaps they have developed, and their goals moving forward. All ten are focused on […]