Posted inBusiness TransformationDigital Transformation LabLatest NewsLocal News Resource Center

Social media and audience development opportunities for every newsroom gathered from Accelerate Local Digital Transformation Lab

By Emilie Lutostanski • Director, Local News Resource Center The Digital Transformation Lab for publishers of color is a six-month, cohort-based initiative — funded entirely by Local Media Association — that aims to bridge gaps in knowledge, resources, and technology while providing a framework for immediate and long-term revenue growth. Accelerate Local, designed to reinvent […]

Posted inBusiness TransformationDigital Transformation LabLatest NewsLMA/LMF Announcements

Accelerate Local announces Digital Transformation Lab for publishers of color

The Atlanta Voice, The Dallas Weekly, New York Amsterdam News, Houston Defender, The Washington Informer to be pilot partners; first stand-alone project for LMA accelerator (September 25, 2019) — Accelerate Local, designed to reinvent business models for news, today announced its first stand-alone project: a six-month digital transformation lab for African-American newspapers. The Atlanta Voice, […]

Posted inBusiness TransformationDigital Transformation LabKnight Foundation CMS ProjectLatest NewsLMA/LMF Announcements

Local Media Foundation will use new support to consult, report on content platform upgrades for publishers of color

New funding from Knight Foundation will help LMF assist publishers of color with building stronger digital platforms (October 30, 2020) — The Local Media Foundation today announced new funding from the John S. and James L. Knight Foundation, in support of its efforts to assist publishers of color with migrations to state-of-the-art digital publishing technologies. […]

Posted inBusiness TransformationDigital Transformation LabLatest News

New York Amsterdam News participates in aggressive six-month Accelerate Local pilot to transform digital revenue

In October, Local Media Association announced the creation of the Digital Transformation Lab for publishers of color. This is the first article in a series highlighting the participants, progress and outcomes of this first donor-funded project from Accelerate Local – committed to reinventing business models for news.  One of the oldest newspapers in the U.S. […]

Posted inBusiness TransformationDigital Transformation LabLatest News

‘Black Press 3.0’: The digital transformation of The Atlanta Voice

How a second-generation publication is evolving into a multimedia production studio during a pandemic and social unrest In this case study, we explore how The Atlanta Voice is building on the momentum from the LMA’s Digital Transformation Lab, the first standalone project from Accelerate Local and designed to build strong, sustainable, and profitable digital futures […]

Posted inBusiness TransformationGNI Subscriptions ProjectsLatest News

Digital Subscriptions Playbook: Accelerating digital transformation through GNI Subscriptions Lab

Spirited Media CEO (and Local Media Association board member) Jim Brady recently penned an article for Reynolds Journalism Institute entitled “There’s a reader revolution happening. Will legacy news miss it – again?” This push for reader revenue – namely in the form of digital subscriptions – is one of the top trends across local media. […]

Posted inBusiness TransformationDigital Transformation LabLatest News

New York Amsterdam News adds 200 new subscriptions and nearly 1,000 email signups through targeted marketing campaign

By Emilie Lutostanski • Local News Resource Center  Since the end of May, the New York Amsterdam News has added 946 email newsletter subscribers and more than 200 newspaper subscribers, in large part through earnest email marketing — and the company is only mid-way through its targeted campaign. New York Amsterdam News, founded in 1909, […]

Posted inBusiness TransformationGNI Data LabLatest News

New GNI Data Lab report: Driving digital transformation with data

American Express. Netflix. Amazon. Starbucks. Google. All of these are highly successful companies winning in their space with killer data strategies. The great divide However, per a recent Deloitte Consulting study, only 9 percent of news and media companies lead in data maturity — the extent to which companies run and grow their business successfully […]

Posted inBusiness TransformationCOVID-19 Local News FundDigital Transformation LabLatest News

Houston Defender business transformation of print, digital and social products boosted with ‘life-saving’ grant and donor support

By Joe Lanane • LMA Contributor For its 90-year history, advertising has been the primary source of revenue at Houston Defender, a Black-owned and -operated newspaper. But motivated by concern for her publication’s financial stability in the wake of the coronavirus pandemic this spring, Publisher Sonny Messiah Jiles asked more than 2,000 friends, family members […]

Posted inBusiness TransformationLatest News

7 publishers share how Accelerate Local has positively impacted their business

Accelerate Local is leading media innovation at scale in our mission to reinvent business models for news. Having launched six projects and 53 strategic partnerships with 43 local media companies this year, Accelerate Local has helped inform decisions and impact revenue growth for local media during this critical time in journalism. Now, participants from among our six projects […]