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Consumer Revenue Innovation Mission preview: Lessons from the GNI Subscriptions Lab

The Consumer Revenue Innovation Mission, March 23-25 in New York City, will provide attendees exposure and insight into promising consumer revenue streams, with data insights, case studies and established best practices for applying these to your organization. Beyond theory and without fluff — this Innovation Mission is about actionable ideas for growing audience and revenue, […]

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GNI Subscriptions Lab case study: How The Post and Courier is growing digital subscriptions

The insights shared below come from participation in the GNI Subscriptions Lab and were presented by the Post and Courier President and Publisher P.J. Browning at the LEAP Roundtable event in late August. Through Accelerate Local, we invite expert practitioners from among the ten GNI Subscriptions Lab participants, or from other organizations, to share key […]

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Digital Subscriptions Playbook: Accelerating digital transformation through GNI Subscriptions Lab

Spirited Media CEO (and Local Media Association board member) Jim Brady recently penned an article for Reynolds Journalism Institute entitled “There’s a reader revolution happening. Will legacy news miss it – again?” This push for reader revenue – namely in the form of digital subscriptions – is one of the top trends across local media. […]

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81% increase in digital subscriptions: The Southeast Missourian makes strides through GNI Subscriptions Lab

The insights shared below come from participation in the GNI Subscriptions Lab, a partnership with Google News Initiative and FTI Consulting. Through Accelerate Local, we invite expert practitioners from among the 10 GNI Subscriptions Lab participants, or from other organizations, to share key important topics relevant to subscriptions success.  The Southeast Missourian, a daily newspaper in Cape Girardeau, MO, is one of ten publishers […]

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The Post and Courier paywall tests yielded new subscribers and known users in GNI Subscriptions Lab

The Google News Initiative Subscriptions Lab partnered with 10 newspaper publishers to conduct tests to yield actionable results and new revenue. Local Media Association and FTI Consulting were selected as partners in the Lab, which launched in March 2019 with the goal of helping newspapers across North America find sustainable and thriving consumer-driven business models. Participants have engaged […]

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These are some of the biggest lessons learned from publishers taking part in the GNI Subscriptions Lab

A media executive who knows a thing or two about building a successful digital subscription business will share lessons learned so far from the Google News Initiative Subscriptions Lab at October’s Innovation Mission in Philadelphia. FTI Consulting, a partner with LMA in the GNI Subs Lab, has helped produce an extensive benchmarking report, a digital […]

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What Hearst is testing and learning through the GNI Subscriptions Lab: Signup walls, incognito browsing soft gate, content recirculation

The insights shared below come from participation in the GNI Subscriptions Lab. Through Accelerate Local, we invite expert practitioners from among the 10 GNI Subscriptions Lab participants, or from other organizations, to share key important topics relevant to subscriptions success.  Through the Google News Initiative Subscriptions Lab, ten local media organizations have been testing, learning and sharing findings related to growing digital subscriptions. […]

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GNI Subs Lab: 3 case studies from local publishers hyper-focused on digital subscription growth

As the Google News Initiative Subscriptions Lab advances into the experimentation and testing phase — the third and final phase of the program — each of the ten participating publishers used the recent Elevate! conference to update the industry on the roadmaps they have developed, and their goals moving forward. All ten are focused on […]

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What publishers participating in GNI Digital Subscriptions Lab have to say about it

The GNI Digital Subscriptions Lab, announced last week in partnership with Local Media Association and FTI Consulting, is an ambitious six-month program that will be laser-focused on finding a path forward for reader revenue strategies. LMA announced the ten newspapers that were selected to participate in the Lab. They are: El Nuevo Día (GFR Media), […]