What does it take to increase subscribers from 2,800 to 12,000 in three years? TH Media, the parent company of the Telegraph Herald, is in the middle of answering that question. The Dubuque, Iowa-based news operation was among five North American-based publishers selected to participate in Google News Initiative’s Subscriptions Lab. The GNI Subscriptions Lab […]
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Posted inBusiness Transformation, Events, GNI Subscriptions Projects, Innovation Missions, Latest News
Consumer Revenue Innovation Mission preview: Lessons from the GNI Subscriptions Lab
The Consumer Revenue Innovation Mission, March 23-25 in New York City, will provide attendees exposure and insight into promising consumer revenue streams, with data insights, case studies and established best practices for applying these to your organization. Beyond theory and without fluff — this Innovation Mission is about actionable ideas for growing audience and revenue, […]
Business transformation
Business transformation is one of our four strategic pillars. To LMA and LMF, business transformation in the local media industry can mean many things: innovations in advertising and marketing services; new approaches to sales and revenue management; new product development; consumer revenue and membership models, and more. Current initiatives such as The Branded Content Project […]
Posted inBusiness Transformation, GNI Subscriptions Projects, In the Newsletter, Latest News, News, Reader Revenue
The Post and Courier paywall tests yielded new subscribers and known users in GNI Subscriptions Lab
The Google News Initiative Subscriptions Lab partnered with 10 newspaper publishers to conduct tests to yield actionable results and new revenue. Local Media Association and FTI Consulting were selected as partners in the Lab, which launched in March 2019 with the goal of helping newspapers across North America find sustainable and thriving consumer-driven business models. Participants have engaged […]
Posted inBusiness Transformation, GNI Subscriptions Projects, Latest News
81% increase in digital subscriptions: The Southeast Missourian makes strides through GNI Subscriptions Lab
The insights shared below come from participation in the GNI Subscriptions Lab, a partnership with Google News Initiative and FTI Consulting. Through Accelerate Local, we invite expert practitioners from among the 10 GNI Subscriptions Lab participants, or from other organizations, to share key important topics relevant to subscriptions success. The Southeast Missourian, a daily newspaper in Cape Girardeau, MO, is one of ten publishers […]
Posted inBusiness Transformation, GNI Subscriptions Projects, Latest News
GNI Subscriptions Lab case study: How The Post and Courier is growing digital subscriptions
The insights shared below come from participation in the GNI Subscriptions Lab and were presented by the Post and Courier President and Publisher P.J. Browning at the LEAP Roundtable event in late August. Through Accelerate Local, we invite expert practitioners from among the ten GNI Subscriptions Lab participants, or from other organizations, to share key […]
Posted inGNI Subscriptions Projects
Google News Initiative, FTI Consulting, LMA, WAN-IFRA launch the Digital Growth Program Subscriptions Lab
Three cohorts of publishers across North America and Latin America to dig into curriculum that builds on earlier Subscriptions Labs (November 5, 2020) — Google News Initiative, in partnership with FTI Consulting, Local Media Association and the World Association of News Publishers (WAN-IFRA), today kicked off a new Lab with three cohorts of news organizations in […]
Posted inBusiness Transformation, GNI Subscriptions Projects, Latest News
Digital Subscriptions Playbook: Accelerating digital transformation through GNI Subscriptions Lab
Spirited Media CEO (and Local Media Association board member) Jim Brady recently penned an article for Reynolds Journalism Institute entitled “There’s a reader revolution happening. Will legacy news miss it – again?” This push for reader revenue – namely in the form of digital subscriptions – is one of the top trends across local media. […]
Posted inBusiness Transformation, GNI Subscriptions Projects, Latest News
What Hearst is testing and learning through the GNI Subscriptions Lab: Signup walls, incognito browsing soft gate, content recirculation
The insights shared below come from participation in the GNI Subscriptions Lab. Through Accelerate Local, we invite expert practitioners from among the 10 GNI Subscriptions Lab participants, or from other organizations, to share key important topics relevant to subscriptions success. Through the Google News Initiative Subscriptions Lab, ten local media organizations have been testing, learning and sharing findings related to growing digital subscriptions. […]
Posted inBusiness Transformation, GNI Subscriptions Projects, Latest News
GNI Subs Lab: 3 case studies from local publishers hyper-focused on digital subscription growth
As the Google News Initiative Subscriptions Lab advances into the experimentation and testing phase — the third and final phase of the program — each of the ten participating publishers used the recent Elevate! conference to update the industry on the roadmaps they have developed, and their goals moving forward. All ten are focused on […]
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