Fiscal Sponsorship Organizations - Local Media Association + Local Media Foundation

Givebutter ‘story’ examples

Please note: These examples are rewritten from actual Givebutter campaigns (publication names and locations removed), including the COVID-19 Local News Fund. They are provided here just to give an idea of tone and ways to accurately describe your fundraising campaign when addressing your community. We strongly suggest that you write your own “story” guided by these examples. LMF will review all campaign content to ensure it complies with program rules and our obligations as a 501(c)(3).

Example 1: COVID coverage

{Example Campaign Name}

Like many media outlets, {Example Publication} is making health-related news about the COVID-19 pandemic free to the public. But it’s not free to us. Our journalists are out in this community every day, tracking down and verifying information about the disease and its impact on the region. And they’re doing it while the global pandemic continues to drag on the local economy, and advertising along with it. That financial challenge means we must find new ways to provide important local news and information as a public service.

Many of you already subscribe, and for that, we are grateful. But we now are also asking subscribers and non-subscribers to consider making tax-deductible donations to increase our coverage of this ongoing health crisis.

If you believe local, trusted information is critical, please donate to {Example Campaign}, via Local Media Foundation, to make our reporting stronger. Contributions to this fund will help pay for news resources to cover the impact of the virus on our local communities; trends in regional cases and hospital capacities; testing and vaccination sites; and effects on local businesses and schools.

Thank you for your support of {Example Publication}!

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{Example Campaign} is a program administered by Local Media Foundation, tax ID #36‐4427750, a Section 501(c)(3) charitable trust affiliated with Local Media Association. Funds donated to this program support local journalism projects to inform and educate the public on critical local issues. Through this program, LMF provides funds to this news organization and many others to support these important efforts. Contributions to this program are tax-deductible to the full extent of U.S. law; please consult a tax advisor for details.

Example 2: COVID coverage

{Example Campaign Name}

For generations, we have been committed to telling stories that are important to our readers. We are grateful you trust us to do this reporting. We could not do it without you.

Much remains uncertain these days, yet it’s clear readers like you understand the importance of local news. We’re asking you to make a tax-deductible gift to grow our coverage of COVID-19 as it relates to our economy, education systems, and other health care in our region. Your donation to {Example Campaign}, via Local Media Foundation, will directly support this journalism.

{Example Publication} will allocate proceeds from this program to provide news coverage and/or investigative reporting, above and beyond routine effort, that is intended to inform, explain, and educate the community regarding the ongoing COVID-19 pandemic.

Your donation will help us tell these important local stories. Thanks for your support.

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