2018 One-On-One Meetings

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21 progressive R&D partners will be conducting 15-minute meetings over the course of Tuesday afternoon.

This is a terrific opportunity to pick six companies that can help you grow digital revenue or assist with your media transformation plans. Simply choose six or more companies that you want to meet with during the registration process (15-minute meetings). You will then receive a $150 discount to attend. Note: One representative per company is eligible for the discount. Available to the first 50 media executives that register.

How it works: Please read the company descriptions, case studies and testimonials on each of the companies. During the online registration process you will be asked to choose the six (or more) companies you would like to meet with. Once you choose the companies, you will then receive a $150 discount code to use when registering. You will receive your meeting schedule about one month before the conference (you will have the opportunity to provide your availability).

Rules: In the event of a no-show or cancellation, your credit card will be charged back the $150 discount fee. Understand that the R&D partners are paying a sponsorship fee and the $150 discount fee for you to attend these meetings. If you no-show, that puts LMA and the R&D partner in a bad position. Please communicate any changes or cancellations to Lindsey Estes as soon as possible so that she can arrange an alternative time.[/vc_column_text][/vc_tta_section][vc_tta_section title=”Adpay | Memoriams” tab_id=”1490809848244-df2c79ba-d8d3″][vc_column_text]“Save on Funeral Costs by Skipping a Printed Obituary.”This is an article headline posted to a funeral home association website. The story details the expense of print obituaries, the value of posting only to funeral home websites and the ease by which these obituaries can be shared by families to social media. The message is getting through. Print obituaries had one of their largest declines ever in 2017, with only 50% of deaths published as traditional obituaries.

These declines are not the norm for newspapers using Memoriams. Revenues per obituary have grown locally by an average of 30%. Memoriams also delivers incremental obituary revenues to the newspaper industry. In 2017, this exceeded $19 million. Through our exclusive network, encompassing over 3000 newspapers in the U.S. and Canada, only Memoriams is protecting and growing obituaries by stimulating the placement of local and out-of-area notices in a single order. That is one of the reasons why the Local Media Consortium continues to endorse Memoriams as a strategic partner for obituary placement. The platform meets the specific needs of funeral directors and newspapers.

Memoriams, by Ancestry now has added a free, collaborative digital memorial, We Remember. This serves as an important online extension to the print message. Created by one of the premier consumer marketing companies in the world, Ancestry, this beautiful new platform will enrich the way your audiences interact with memorial content to create lasting memories. It is a must-have to engage your next generation of readers. Further, it extends your brand reach, while also showcasing your funeral home partners’ brands, in perpetuity.

Companies of all sizes have experienced Memoriams’ success for funeral home and private party obituary placement. These papers not only increase revenues and decrease work flow, but also receive unsolicited cheers from funeral directors. They share how much easier it is to do business through Memoriams.

Jessica Lambert, a funeral director who uses the South Bend Tribune, states, “Memoriams has made placing obituaries quick and easy. I no longer get stressed when families ask to place an obituary in more than one paper, especially when they ask to place out-of-town. I can send them all at the same time and know the deadlines and prices right away.”

Join us to learn how to implement Memoriams quickly, at no cost to your newspaper or funeral homes. Adpay | Memoriams will help you capture revenues, while also unlocking your hidden DNA secrets! All attendees will receive an Ancestry DNA kit, valued at $99. Trace your past, while we look to the future together!

Deborah Dreyfuss-Tuchman
EVP Sales
Adpay | Memoriams

ddt@adpay.com   847-998-9923

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Is your company making the transition quickly and profitably to build your “war chest” to tackle the future?

AffinityX provides white-label creative and marketing services that drive profitable results for media companies of all sizes. We offer complete end-to-end management of creative and pre-media services: websites, programmatic advertising, campaigns, HTML5, video, print and digital advertising, page layout and design.

In 2017, Kentley Insights reported that approximately 60 percent of the industry was unprofitable. Quickly right-sizing and taking predictable steps to raise productivity, lower costs and improve service levels is critical. Media companies cannot wait to take advantage of the savings and efficiencies.

AffinityX drives up employee productivity in sales and operations dramatically, based on a decade of experience in generating results for companies like yours. Over the past five years, we have gone deeper into the operational production of newspapers–both printed and digital—to create a range of valuable marketing and pre-media services for publications in the U.S., Canada, U.K. and Australia (from the largest to small family-owned).

Our clients enjoy boosts in cash flow and sales productivity through our proprietary cloud-based workflow, which now supports thousands of creative publications every day in a bespoke solution of experienced project managers, workflow experts, designers, copywriters, ad operations experts and the best technology.

Visit us in Kansas City to learn how AffinityX to learn how you can write your own success story, based on predictable, quality results. We can modernize your operations with little risk and happy, successful sales reps.* AffinityX enables you to do a better job of meeting your customers’ needs, reduce operating costs and drive more digital revenue.

* When you meet with AffinityX, the coffee is on us! We are giving away $20 Starbucks gift cards to one-to-one participants.

Check out this Page Planning Services case study[/vc_column_text][/vc_tta_section][vc_tta_section title=”Boostability” tab_id=”1491514405534-3a475e29-99d8″][vc_column_text]

Every Business Needs SEO

Consumers soak in marketing and advertising messages everywhere, but when it actually comes time to buy, they search Google for what they want. That’s why small businesses are waking up to the need for SEO; they know they have to be on page one of Google or they’re losing customers.  Enter Boostability, the largest provider of white-label SEO services to resellers who service the small business community.

We Do the Work – You Make the Money

Boostability makes it simple to offer effective SEO without adding workload. We handle everything from website audits and keyword research to content writing and link building. You then make a significant portion of every dollar your clients spend on SEO for as long as they remain a customer, which our data shows is likely be a very long time.  That means you’re making money month after month, all from a one-time sale.  Plus, our SEO service fits seamlessly into your current marketing and sales process.

Our Model is Proven

We work with firms that offer a wide variety of core products/services including yellow pages, newspapers, radio, web design, PPC and others. These companies either bundle Boostability’s SEO products with their core products or sell SEO as a stand-alone service to increase revenue and better serve their clients. The results have been phenomenal. In fact, we get a small business to page one of Google every 5 minutes!

“The team at Boostability is reliable. They’re always there and always willing to go the extra mile to make sure our clients are happy and getting results.”
– Jeremy Thompson, Owner of Revolution Web Studios

“We love Boostability’s services because it essentially makes our workforce larger and our services more comprehensive.”
– Josh Scott, Owner of The Digital Ruckus

“Boostability’s SEO work was in-line with my in-house fulfillment, so I was confident they could provide quality services.  The price is reasonable and I love their reporting dashboard.”

–Jeff Scotti, Owner of ScottiDesign

Sales and Marketing Support

When you become a partner, Boostability will help you train your sales team on how to sell SEO packages to your clients. The free training is comprehensive and includes sales and marketing materials, as well as ongoing support. Whenever you have a question or need help, there is always someone for you to call.

Quality Work

We take pride in providing our clients with the best service available. All of our SEO fulfillment is conducted in-house to ensure quality and precision. Every client has access to an account manager and in-depth reporting that shows all the work that we do and the progress they are making. Our SEO strategies and tactics will always align with current SEO standards and best practices, so you can be confident in partnering with Boostability.

About Us

Since 2009, Boostability has been a leading white label fulfillment provider of search engine optimization (“SEO”), website creation, and social media management to the SMB market. We internationally serve over 27,000 customers.[/vc_column_text][/vc_tta_section][vc_tta_section title=”`{`BN`}`Tech ” tab_id=”1532611090125-f2d7cd74-3b02″][vc_column_text][BN]Tech was created by The Buffalo News with one goal in mind:  Provide affordable tools that help publishers grow revenue and audience and gain more insight into that audience.

Our flagship product is our paywall, which is unlike anything else available on the market.  We track users differently, which closes known loopholes in other paywall technology, and opens up new digital circulation revenue streams.  Additionally we provide a suite of tools that can help publishers finally answer the question of “How can I maximize subscriber and programmatic revenue?”  We have created proprietary reporting that can help publishers see the effects of various paywall meter changes and can provide machine learning tools to help publishers hone in on non-subscribers that are most likely to subscribe and to target them with different paywall rules, limit messaging, ad retargeting or special offers.  Come spend a few minutes with us to learn more about this exciting breakthrough technology that helped enable The Buffalo News to double their digital subscriber numbers year over year and has helped them to shatter digital subscriber growth goals and gain more insight into their readers than ever before to help them make intelligent business decisions.[/vc_column_text][/vc_tta_section][vc_tta_section title=”Chartbeat” tab_id=”1534254545628-4ce9c0a2-931d”][vc_column_text]

As the analytics partner for more than 50,000 leading media sites around the globe, Chartbeat helps you strengthen the connection between article and audience to deepen reader engagement and take content to new heights.[/vc_column_text][/vc_tta_section][vc_tta_section title=”GeoTix” tab_id=”1491514708300-7313e6a8-fffc”][vc_column_text]Geotix: New Revenue from a New Source

Here’s the easiest takeaway from this conference: Keep doing stuff you’re already doing … but instead of sending the money to someone else, keep it! 

What money? Sign up for the GeoTix one-on-one meeting and in 15 minutes, we’ll show you what we mean. Every time you write about an event, you’re giving money and your customer away. GeoTix helps you sell you community’s tickets, and you keep the ticketing fees. So that’s new money—non-advertising dollars—and a new email. 

Sign up for our one-on-one meeting, and we’ll demonstrate how more than 50 local media companies, just like you, are generating new revenue and engagement from ticketing for events. They now make ticketing fees from events that they’ve been covering for years and linking to national ticketing companies who were taking those fees.

New revenue, new emails, and more. And it’s all a 15 minute meeting away. 

Click here to see the newest case study.[/vc_column_text][/vc_tta_section][vc_tta_section title=”Interactive News” tab_id=”1531142573243-83597449-73d8″][vc_column_text]

In February of 2018, the Ledger Dispatch (a twice weekly newspaper in Northern California with a circulation of 5,000) announced the creation of Interactive News, an augmented reality (AR) platform. Within a week, the platform had landed an increase of over $150,000 in print contracts as well as additional revenues for AR every week. By year end, the newspaper will see an increase of 25-30 percent in additional revenues.

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Is there a way to grow SMB/hyperlocal ad revenue that is profitable when the margins are so thin and ad production a challenge?  Are there any US newspapers GROWING their obituary revenues?  Are there any GROWING classified revenue?  The answer to all these questions is YES! The answer is self-service and call center applications from iPublish Media Solutions. The time for self-service has come, and the dollars up for grabs are huge. Borrell & Associates projects over $126 billion in 2018, with 97% of SMBs execute some form of DIY marketing up from 71% in 2016, and 64% of SMBs execute allmarketing efforts themselves (up from 51% in 2017).  “On its last earnings call in April, Facebook touted the accessibility of its ad platform. Many of its 6 million advertisers are SMBs.” (adexchanger.com 6/18/18)

Partners from GateHouse Media to The Washington Postare growing their obituaries revenue without alienating funeral directors and families.  Arkansas Democrat-Expressis fighting CraigsList and growing PRINT classified revenues and digital pageviews. Digital First Media is taking on AdWerx (and winning!)  with strategic innovation in Real Estate.  All these “wins” are powered by iPublish Media because we listen to our partners, and innovate to their needs. With a 95% YoY client retention rate and over $1 billion in newspaper print and digital ad revenue processed over the last 10 years, iPublish Media Solutions is the right partner to trust for the evolving ad marketplace.

iPublish Media is the #1 Self-Serve Advertising Platform for the Newspaper industry. We help newspapers extend their reach, grow revenue and lower costs by providing a unified self-serve advertising platform for print, digital and social media advertising.

We work with hundreds of publishers every day to process thousands of jobs. Finally, a self-serve newspaper advertising platform that is easy to use and provides the performance and versatility to create and sell ANY print, digital or social advertising campaign, for any product or platform. We are your 24/7/365 salesforce, ad production & scheduling solution – highly experienced with integration with all the key front-end systems.

We focus on Enterprise Capability, Scalable Flexibility, and Intuitive User Experience.

Enterprise Capability:

iPublish Media offers the most powerful self-serve advertising platform available for multi-location newspaper companies. As a result, our platform is live at Gannett, GateHouse, BH Media, Digital First Media, McClatchy, Hearst and many more.

Scalable Flexibility:

Our reliable self-serve platform manages peak-time loads across multiple markets. Our cloud-based architecture drives new revenue and provides a superior publishing and e-commerce solutions for the cost of self-serve.

Intuitive User Experience

We consolidate ad operations with an easy-to-use print and digital advertising experience. iPublish AdPortal is powered by Adobe InDesign and iPublish’s Rich Media Servers. As a result, it is the world’s only cross media self-serve newspaper advertising platform.

Meet Kim Johnson, former SVP digital revenue across all tronc newspapers and James Allen, former Ad production leader from Virginian Pilot. They will listen to your needs and demonstrate proven solutions.

CASE STUDY[/vc_column_text][/vc_tta_section][vc_tta_section title=”LineUp” tab_id=”1490806806402-1454bdd7-a74f”][vc_column_text]
Lineup Systems provides the world’s #1 media sales solution, Adpoint, which empowers media businesses to maximize revenue opportunities and optimize business performance. The cloud-based, multi-channel solution supports 1,6000 media brands across digital, print, events and broadcast in 33 countries, setting the industry standard in media sales management. Founded in 2009, Lineup Systems is the preferred technology partner of leading media companies, including Gannett, Time Inc., Bonnier Corporation, Paddock Publications, Toronto Star, Metro and the Telegraph Media Group.

Adpoint enables media companies to manage customer relationships, ad orders, and finances on one platform consolidating customer information in one place. As a web-based solution, Adpoint doesn’t’ require a complex IT infrastructure to deploy and maintain, so it won’t break the bank. It can also be accessed from any device – computers, tablets, and smartphones.

The platform’s analytical capabilities provide actionable insights on who is most likely to buy and enables advertising sales reps to access real-time inventory availability and book multi-channel campaigns in a single order. Additionally, it enables media companies to generate one invoice for everything they sell, simplifying the payment process for advertising customers.

Adpoint from Lineup
Get ready to close deals faster

CRM
Organize your day and close deals quickly

• Easily access customer information
• Create lead lists
• Manage accounts, contacts, and opportunities
• Track tasks and activities
• Generate Proposals

Order Management
Book digital, display, classified, and pre-print ads in a single order

• Real-time inventory visibility
• Automatic approval workflow
• Flexible ad targeting
• Contract management for market segments, customers, and agencies

Finance
Control credit, generate invoices, and manage cash flow

• Recognize revenue automatically
• Create approval workflows by credit, discount, and yield
• Manage accruals and deferrals
• Generate one invoice for everything you sell

Reporting
Comprehensive reporting across all media channels

• Actionable business intelligence on company and sales performance
• Real-time inventory visibility
• Increased transparency across your business
• Insights into what customers are likely to buy

Adpoint for Salesforce
End-to-end media sales management in a native sales environment

Combine the end-to-end, multi-channel sales and order management capabilities of Adpoint with the power of Salesforce®CRM. As an official Salesforce ISV partner, Lineup Systems has teamed up with Salesforce to offer media businesses a complete solution for advertising sales management from initial lead generation to order and final billing within a single interface.

• Ready-to-go SaaS solution, with no custom development and complete functionality from day one
• A consistent user experience throughout the advertising sales process within one interface
• Real-time, bi-directional synchronization for seamless operation

Testimonials

“If you are not a 100-million-dollar company and you cannot afford to adopt and adapt a generic set of systems to your business, you need a solution like Adpoint that is specifically designed for media companies. Adpoint delivered the workflow we needed right out of the box. We simply couldn’t have afforded to string together and maintain multiple systems.” – Wilf Maunoir, Marketing & Research Director, Metro US

This partnership with Lineup has been transformative for us, freeing up so much time and significantly reducing our operational complexity. The agility the Lineup platform provides for the future is a really game changer for Gannett.” – Rick Baker, VP/Technology, Commerce Solutions, Gannett

Read more in this Gannett case study.[/vc_column_text][/vc_tta_section][vc_tta_section title=”Leap Media Solutions” tab_id=”1490809809242-09737abc-a9b8″][vc_column_text]

Are you looking to leverage your data across every facet of your enterprise? If so, we’d like to meet with you during Media Transformation 2018!

Here’s what The Day (New London, CT) says about LEAP/BlueVenn:

“The pillars upon which our success rests are quality content, using data to understand our customers, and a consistent measurable marketing process. LEAP delivers a level of sophistication in customer intelligence and marketing automation better and cheaper than we could build ourselves. These capabilities are crucial to effectively execute our strategic plan.”

LEAP/BlueVenn serves a diverse client community of more than 400 local print, digital and broadcast media firms to engineer data-optimized processes that grow, activate, engage and monetize audiences. National media companies like Hearst, GateHouse, Gannett and Tronc leverage LEAP’s world-class technology and unparalleled expertise to build the volume and value of customers – as do such independent firms as Shaw Media, Schurz Communications and Red Wing Publishing.

Your entire value proposition is driven by your ability to be relevant – relevant in your content, your offers and your communications. And relevance, in turn, is dependent upon your knowledge of the consumer – his or her content consumption, demographics, lifestyle interests, purchase behaviors, channel preferences, merchant connections and, most importantly, interactions with your brand.

Pulling all that data together into a timely, comprehensive and connected “Single Customer View” is LEAP’s priority #1 – giving you a complete perspective on your relationship – or lack of one – with each consumer entity in your market.

But data alone is not sufficient. That data needs to be put to work in a robust environment for analytics, customer journey optimization, marketing executions and continuous improvement.

The BlueVenn Marketing Platform is that environment, giving marketers the ability to transform data into relevant actions that grow and monetize audiences.

BlueVenn can be licensed and deployed directly by the client under a “Do-It-Yourself” (DIY) deployment.

But since many local media companies do not have the resources or unique expertise to fully capitalize on the opportunities of data-driven marketing automation, LEAP also offers a managed services paradigm we characterize as “Do-It-For-Me” (DIFM). We put BlueVenn to work on your behalf, including the development of LEAP’s proprietary Targeted Growth Model, Customer Lifecycle Management curriculum, creative development, execution of email and direct mail communications, access to dashboards and KPI reports, and much more.

In summary, here is how LEAP clients are benefiting:

• Dramatic reductions in customer attrition
• Measurable improvements in customer engagement, product consumption and value
• Significant cost reductions through automation and outsourcing
• Enhanced access to company performance data and KPI’s that improve decision-making
• Support of revenue diversification initiatives including events, niche publications, digital advertising, video, content, etc.

Want more? Here are 10 reasons why you need to consider LEAP ASAP.[/vc_column_text][/vc_tta_section][vc_tta_section title=”Legacy” tab_id=”1491515973241-bcadd96e-c99e”][vc_column_text]About Legacy.com

Legacy.com is the global leader in online obituaries with over 45 million visitors each month and is ranked as a Top 30 domain in the U.S. by Quantcast.  Founded in 1998, Legacy.com is honored to partner with more than 1,500 newspapers and 3,500 funeral homes worldwide. These partnerships provide easy ways for consumers to express condolences, share direct support for families, and celebrate the people who have touched their lives.

For almost 20 years, we’ve dedicated ourselves to growing audience and revenue in the obituary category for newspapers. Legacy’s partners benefit from our unparalleled scale, which enables continuous innovation of industry-leading obituary products, innovative ecommerce solutions, and award-winning customer service.

Let Obituaries Drive Revenue

Our products are built to allow your papers to earn additional revenue for your obituary category. Year over year, we have grown revenue share for our partners. Here are some offerings that can produce revenue for your newspaper:

1. Funeral Home Local Spotlight (FHLS) is one of the easiest ways to drive incremental revenue for your online obituaries. In 2016, FHLS drove over $49K in additional revenue for the Chicago Tribune. Read full case study.
2. Next Generation Obituary (NGO), is preferred by 3 out of 4 users and newspapers earn 17% more revenue per obituary, compared to our Classic platform. Learn more.
3. Earn additional print revenue by using our print-ready editorial articles to expand your obituary section, and open up more space for advertisers. See all available editorial options.

Built-In Innovative Ecommerce

Legacy has built a unique ecommerce platform that produces revenue for your newspaper. Since 2009, our ecommerce platform has grown an average of 52% per year. With mobile usage rising industry-wide, our platform is optimized for all devices; and sympathy flowers make up over 50% of our mobile monetization strategy. The range of offerings, including sympathy flowers and printed Guest Books are viewed as a service bye users, leading to more sales and more revenue for our newspaper partners.

Award-Winning Service & Support

We’re dedicated to providing the best service to our partners. Legacy has an award-winning support team that provides 24/7/365 service and support to our newspaper partners, and we screen every Guest Book comment before it is posted to protect your families and your brand. We’re also on call for your customers so you don’t have to be: our customer service team reacts to each situation with compassion, turning grieving callers into grateful users.

We Look Forward to Meeting with You!

During our meeting, we’ll provide a custom revenue report to show how much revenue you’re currently earning and how much added revenue is possible with our programs.

1. Please provide 5 keywords you would use to describe your product to a local media executive (For example: Email, contest, consulting, ecommerce, mobile, obituaries)
   1. Revenue, obituaries, ecommerce, customer service, content

CASE STUDY[/vc_column_text][/vc_tta_section][vc_tta_section title=”Newspapers.com” tab_id=”1491514963292-383352dd-5414″][vc_column_text]Newspapers.com is an Ancestry.com site that partners with newspaper publishers with a no-cost solution to digitize and monetize their historical archives.[/vc_column_text][/vc_tta_section][vc_tta_section title=”recruitology” tab_id=”1491396835233-691bb300-2249″][vc_column_text]

Recruitology: the smart recruiting platform

Recruitology’s platform lets media companies provide a one-stop recruiting solution for employers, connecting them with the right job candidates faster than ever. Our smart technology places job ads on a range of top destination job sites such as Indeed(r), Jobs2Careers, Glassdoor(r) and Nexxt(r) as well as the media company’s local job board. Weuse artificial intelligence to constantly adjust placement for the best performance.Job posts can also be distributed via a range of industry and special interest job sites, spanning hiring fields from Accounting to Transportation, reaching highly qualified diverse candidates and veterans. Placement on social media sites like Twitter(r), Facebook(r) and LinkedIn(r) complements basic job postings. Tracking and advanced analytics round out a solution that takes the guesswork out of recruiting.

[/vc_column_text][/vc_tta_section][vc_tta_section title=”Relevnt” tab_id=”1534257948402-a84ad30e-6ebe”][vc_column_text]Relevnt™ is a first-of-its-kind location-based mobile network where you discover and connect with local culture around you wherever you go. Tailored to your personal interests, it’s like Yelp meets Comcast for local media.

Energizing the Local Media Economy

With the mainstream social networks capturing most of today’s digital ad dollars, local media organizations must add a new mobile-first, social media-style experience to better align with how today’s digital audiences want to consume content in mobile.

Just how established radio, TV and newspapers operate location-based media franchises in local markets, Relevnt provides a unified, mobile-first network that aggregates high-value local audiences around an interconnected local network of interest-driven communities with integrated live chatrooms. And while the domestic local media advertising market is pegged at $150 billion annually, we believe that the market is grossly underserved and that our platform will actually expand the market.

By offering an all-new audience expansion, engagement and monetization opportunity that complements legacy content mediums, Relevnt helps local media brands leverage their current infrastructure to capture more local ad dollars and deliver more robust financial results for their stakeholders.[/vc_column_text][/vc_tta_section][vc_tta_section title=”Site Impact” tab_id=”1490809486619-4d2cb88d-b081″][vc_column_text]In today’s digital landscape, offering a multitude of products to your advertisers is crucial to the growth of the media buying and advertising industry. Site Impact’s Private Label Email Data & Technology solutions have been powering major marketing and media companies for nearly 10 years. Offering in-house developed technology, Site Impact streamlines an advertisers capabilities from selling a standard print ad in the paper to providing geo-targeted, hyper-local, email marketing and digital advertising.

One of the biggest differentiators of Site Impact is the custom-configurable platforms that simplify the email marketing process. First, the Site Impact database is comprised of 140 million+ opt-in emails with 300+ lifestyle and interest selects. With our service, retrieve a list from our Counts System with the ability to target an audience by segments including: age, gender, geo, HHI, levels of interest and more!

Next, upload, review and approve campaign orders in an Order Management System. Finally, track the results of your campaigns with a real-time Tracking Platform (pictured here). In this tracking platform, you can see clicks by device and browser as well as assess your best and weakest performing links within your email.

With Site Impact’s private label email marketing services clients gain an entire digital marketing and production team at their fingertips, unheard of competitive wholesale pricing, real-time reporting as well as custom API’s and integrations. Site Impact is truly Email Marketing, simplified.

[/vc_column_text][/vc_tta_section][vc_tta_section title=”Social News Desk” tab_id=”1491515277989-85d0fdd2-2c0d”][vc_column_text]

[/vc_column_text][/vc_tta_section][vc_tta_section title=”Tap Clicks” tab_id=”1491339255454-97d2f1fd-90ba”][vc_column_text]Earlier this year, Ben Sorenson got the client call we all dread. “We need to cancel ASAP,” was the short, bitter message from a used-auto parts yard in northern New Mexico.

Ben, a digital strategist with the local media company’s digital agency, quickly printed the client’s TapClicks report and headed south from Durango, tucked away in the southwest corner of Colorado.

“Not only did we save the $2,500 a month program, but we added another $600 a month in programmatic display, all because the results were so obvious in the reports,” Sorensen added, “you can’t argue against success when it is right there in front of you!”

Every day the TapClicks client-support team helps digital and local-media agencies unearth the true value of every digital-marketing campaign, in plain and clear detail. With more than 125 third-party marketing platforms (think AdWords or MailChimp or Facebook ads) fully integrated into TapClicks Data Manager. No blind spots. No more guessing.

But Ben’s team also uses TapClicks reporting suite to optimize every thread of every campaign, all by tracking performance and adjusting to maintain optimal performance. A huge step forward retaining all accounts: year-over-year churn has plunged from +50% to 12%. More money in the bank, and in Ben’s commission checks.

Even when prospecting for new business the TapClicks platform plays a key role, showcasing the depth of insight and accountability that will come once the business operator signs up! The clarity and depth of the TapClicks reporting is a major differentiation in the marketplace.

The ability to also see similar campaigns (search ads, for example) across various providers like Google and Bing, makes it a snap to compare and contrast campaign performance by marketing category. Easily bring in proprietary data sets to layer those metrics into a unified view.

But all this great performance would not be realized within intelligent integration of all incoming orders, campaign-performance data and invoicing into a holistic workflow that starts with smart insights, amplified over time as campaigns mature and are optimized, and then reported out as part of the monthly client report and invoice.

The automated flow of this information into client reports makes it almost effortless for campaign managers and account managers to keep these campaigns top-of-mind, but for all the good reasons.

Templated reporting enables account managers to see performance across all active accounts; sales managers can see top-line performance metrics for each account manager. And senior execs can roll up operating results across each business unit. Insight + Action = crushing it!

The surging demand for this kind of campaign transparency, and accountability is pushing TapClicks into more agencies and enterprises. In fact, the company was the 87th fastest-growing company on Inc.’s 5,000 Fastest Growing Private Companies two years ago; the company is not slowing down, making this year’s Inc. 5,000 list, coming in at 219 with year-over-year revenue growth of +1,100%. Analytics muscle combined with massive end-user demand is fueling the growth of the company. And the company is powering the success of thousands of clients today.

Come talk to us! We’ll thank you for your time with an amazon gift card.

Click here to watch a video.

Click here to read a case study on Scripps[/vc_column_text][/vc_tta_section][vc_tta_section title=”TownNews.com” tab_id=”1494881681664-1a50d7fd-75ae”][vc_column_text]TownNews.com’s content management and data solutions help more than 1,700 news and media organizations create compelling content, grow their audiences, and boost revenue with targeted local and programmatic campaigns. Ready to thrive in the digital age? Visit the TownNews.com booth today![/vc_column_text][/vc_tta_section][vc_tta_section title=”TruMeasure” tab_id=”1491340204017-fc0d88b7-d13e”][vc_column_text]

It’s one thing to sell the latest and greatest digital advertising services, but it’s another to be able to show your advertisers the proof of performance. What if they could log into your dashboard to see their data? See all the calls, clicks, and conversions that came from each tactic without the complexity of Google Analytics? Possible? Yes!

Schedule a meeting with the folks at Tru Measure to learn more. We have been helping media companies and advertising agencies save time and show their advertisers proof of performance through customizable dashboards since 2009.

We provide outsourced ad operations and fulfillment services as well as a comprehensive, fully customizable and fully white-labeled dashboard. As a result, you can focus on building relationships with marketers while we make sure your advertisers’ campaigns are trafficked, managed and optimized for performance.

Our team is fully staffed with subject matter experts on call tracking, site analytics, social media, SEO, and more. We’ve integrated with the best SEM and programmatic vendors and have built out proprietary tracking technology that shows detailed post-click engagement.

Dashboard

Our fully customizable dashboard puts the data in an easy-to-navigate space that clearly displays what’s performing well and where some tweaks need to be made. Our dashboard is easy to navigate and turns complex data into actionable, easy-to-understand information.

• Customize reporting screens to view the data and KPIs that matter most with the terminology your team and customers understand.
• Integrations include AdWords, Facebook, DFP, Simpli.fi, Matchcraft, Wide Orbit, Vendasta, Boostability, Marchex, Site Impact and many more.
• On-Demand or scheduled email reporting.
• Fully white-labeled with your branding.

Fulfillment

• Our team of experienced digital marketing and ad operations specialists are ready to serve as your fulfillment team. You grow the business while we manage the campaigns on your behalf.
• You can leverage our pre-negotiated partnerships and volume-based rates with top digital media providers. You won’t have to negotiate rates or meet minimum requirements.

Call Tracking

Gone are the days of unreliable and complicated call tracking methods and pricing. We connect every phone call made to an advertiser to a specific tactic, creative, or campaign.

• Caller data and analytics included
• Listen to recordings of every call right from our dashboard to quickly identify leads and customer service issues.

Tracking Code

Working in harmony with call tracking, installing a JavaScript DNI code directly on the advertiser’s website or via Google Tag Manager, we capture critical site analytics, engagement and audience data.

Proxy Sites

Proxy sites do everything a tracking code does, without the complexity of installing code on a website. All we need is the advertiser’s URL. Call tracking included!

At Tru Measure, our name is our purpose, and with the ongoing evolution of digital marketing channels and growing digital advertising budgets, you need a partner who can reliably prove it’s worth every penny.

John Hoeft, Tru Measure’s General Manager is looking forward to meeting you and learning more about your digital agency initiative… and he will be giving out gift cards for stopping by![/vc_column_text][/vc_tta_section][vc_tta_section title=”Viafoura” tab_id=”1534774530670-94b00067-801b”][vc_column_text]

Servicing over 600 media, broadcast and entertainment brands worldwide and powering more than 1.5 billion interactions across 350 million active users, Viafoura powers live story coverage and real-time conversations supported by market leading AI Moderation technology, that enables you to capture the first-party audience insights that drive results. Used as a cohesive platform or individually, our solutions allow organizations to deliver a seamless user experience resulting in increased loyalty, revenue and customer lifetime value. All delivered with the Viafoura promise, as your loyal partner in audience engagement.

Viafoura Launches New Audience Engagement Suite to Power Live Story Coverage and Real-time Conversations for Media Companies (August 2018)

Viafoura recently announced the launch of Conversations. Building on their leading real-time commenting platform, Viafoura Conversations provides, a complete set of real-time tools and capabilities to help media companies and journalists connect with their audience directly on their site and mobile applications.

Backed by a leading AI moderation solution, journalists and audiences alike, are free of the worry of trolls and hate speech and can participate in real-time conversations not only in the comments, but in live chat forums and as part of the live blogging experience, now provided by the Viafoura Conversation suite.

“The audience experience, interactions and resulting first party data belong in the hands of the content creators and at Viafoura, we are committed to ensuring that happens in fully automated moderated environments free of hate speech, harassment and abuse.”

– Jesse Moneifar, CEO, Viafoura.

All Viafoura Conversations products come with a guaranteed uptime of 99.95% and native ads-in-comments functionality.

“Viafoura Engagement Cloud lets us be more responsive to our users, and has drastically cut down on time required to moderate comments. We look forward to incorporating new Viafoura features on pilotonline.com, including Live Stories and notifications, that help us share important news and updates with our readers.”

-Erica Smith, Online Editor and Director of Digital Strategy Pilot Media

“Viafoura is a much-needed and welcomed enhancement to Graham Media Group, improving the user experience and increasing audience engagement.

Having a single platform to support all our audience engagement needs is a key strength to empowering our newsrooms and unique local communities.”

-Jon Beard, Director of Digital Product Development, Graham Media

The Viafoura Engagement Cloud is used by media brands globally, including CBC, Advance Media, Graham Media, The Philadelphia Inquirer, Irish Times, and The Weather Network.

Meet with Viafoura for one of your sessions and receive your own pair of our famous troll stomping socks as our gift to you.

The Virginian-Pilot Case Study: The Virginian-Pilot Grows Flourishing Community of Daily Active Users Within Site Paywall

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Interested in OTT Video, Alexa or Mobile Apps? Whiz Technologies has solutions to help you make money distributing your content on Apple TV, Roku TV, Amazon Fire TV, Amazon Echo, iPhone, iPad and Android mobile and tablet devices. Our award winning solution is in use by many local media companies and they are monetizing their content on these platforms. With differentiated technology like “Personalized” content on mobile devices and “LiveFrame” on OTT devices, “360 degree video” the user gets a superior experience resulting in increased session times and greater advertising opportunity.

Mobile Apps: With hundreds of iPhone, iPad and Android apps available for download, we build apps for you that will delight your users and make money for you. With unique features not available anywhere else like “Personalization” and “360 degree video”, your apps will have longer session times. Personalization allows your user to customize their home page so content from their sections of interest flow to the home page.

OTT Video: Put your video content on TV sets with OTT apps built by us. We are the only vendor to have client side ad dynamic ad insertion on all major OTT devices. With our partnerships, we can bring in 3^rd party linear content that is integrated with your local content using our latest product feature, “LiveFrame”. Multiple revenue opportunities exist including linear ads (like real time TV), pre-roll, mid-roll and post-roll ads, long form sponsor ads, premium bar placement, show sponsors and many more.

Alexa and Google Home Apps: Distribute your content using voice on the popular Amazon Echo and Google Home devices. Using our technology, we can do text to voice translation as well as use your anchor’s voices.

We will consult and advise you on advertising sales on these devices and there are plenty of opportunities to connect the advertiser with your audience. It includes but is not limited to: Voice sponsorships “Brought to you by …”, Video long form sponsor content, Video pre-roll, mid-roll and post-roll ads, Linear video ads insertion, LiveFrame banner ads, Banner ads at fixed location as well as inline, Interstitial ads with swipe count, Inline story ads, Native advertising, Splash screen ads, Deal button, Paid content, Subscriber access, In-app purchases and much more.

Testimonial: “Whiz hosts our apps for Post and Courier, Aiken Standard, Free Times and South Strand News,” said Kurt Knapek, director of audience and digital media at The Evening Post Publishing Group. “They also have our OTT app for TV as well. Nikhil and his team are fantastic. I tell people he is our best vendor partner for a number of reasons. They are open to any idea and often bring them to us.”

Our customer base includes large and small local media companies and includes Pittsburgh Post-Gazette, Buffalo News, Schurz Communications, Calkins Media, News-Press and Gazette Company, The Dispatch Company, Shaw Media, Evening Post Industries, Cordillera Communications and many more.

We will be present at the LMA Media Transformation conference, please reach out to us at sales@whizti.com to setup an appointment to talk about your goals and learn more about our technologies.[/vc_column_text][/vc_tta_section][/vc_tta_tabs][vc_btn title=”Back to conference page” shape=”square” color=”violet” link=”url:https%3A%2F%2Fwww.localmedia.org%2Fevent%2Fmedia-transformation-2018%2F|||”][/vc_column][/vc_row]