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Anchorage Daily News ignites passionate support from local funders during coronavirus pandemic

By Emilie Lutostanski • Director, Local News Resource Center Anchorage Daily News, independently owned by the Binkley Co., was the first participant in the COVID-19 Local News Fund to reach $30,000. As of Tuesday, April 21, 2020, the media organization had crowdsourced $38,000 from more than 360 donors to be used for its ongoing community and coronavirus coverage. […]

Posted inCOVID-19 Local News FundLatest NewsLocal News Resource Center

Two Black-owned newspapers raise thousands with Facebook fundraisers to support local COVID-19 reporting

By Emilie Lutostanski • Local News Resource Center Through the COVID-19 Local News Fund, hundreds of publishers have garnered more than $1.5 million in donations — including $30,434 received so far via fundraiser pages on Facebook. Two local news publishers — The Charlotte Post and Seattle Medium — have each garnered thousands of dollars in reader […]

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How does fundraising for local news work? Let’s ask a publisher who raised over $22,000 with 300+ donors in under a week.

By Julia Campbell • Branded Content Project Manager Asking for donations is a new world for many publishers. As many news organizations explore donations as a possible way to fund their operations, we’re all learning from those taking successful steps in this area. The COVID-19 Local News Fund is a program administered by the Local Media […]

Posted inBusiness TransformationCOVID-19 Local News FundLatest News

‘Hundreds and hundreds of subscriptions’: How Portland Press Herald has promoted subscriptions and donations during COVID-19

By Emilie Lutostanski • Director, Local News Resource Center Before the onset of the coronavirus pandemic, the Portland Press Herald was rapidly executing a digital subscription campaign built around meaningful connections with the audience and valuable local journalism. Since then and with perhaps a renewed passion, Stefanie Manning, vice president of circulation and consumer marketing, […]

Posted inBusiness TransformationCOVID-19 Local News FundJournalism Funded by PhilanthropyLab for Journalism FundingLatest News

LMA launches Lab for Journalism Funding: Reimagining the relationship between a publisher and its community

By Frank Mungeam • LMA Chief Innovation Officer If every great journey begins with a single step, then sixteen publishers took their big first step toward sustainability this past week. This diverse group will explore ways to fund local reporting via philanthropy, in all of its forms, over the next six months through the Lab […]

Posted inBusiness TransformationCOVID-19 Local News FundLatest News

Why the Henrico Citizen offers nonprofit ad space in exchange for donations during coronavirus

By Emilie Lutostanski • Director, Local News Resource Center The coronavirus pandemic has drastically changed how local news organizations are appealing to their audiences and sustaining revenue, resulting in promising innovative thinking that is a win-win for local nonprofits, individuals, and businesses. The Henrico Citizen, a countywide local news organization in suburban Richmond, Virginia, began a campaign in […]

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How Record-Journal is approaching subscriptions, new business and revenue in the midst of COVID-19

By Emilie Lutostanski • Director, Local News Resource Center  Despite the coronavirus pandemic, the fifth-generation family-owned newspaper Record-Journal, based in Meriden, Conn., has found ways to not only drive subscriptions but also support local businesses while getting creative with new revenue opportunities. In April, Record-Journal signed on to participate in the COVID-19 Local News Fund, […]

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McClatchy editor Robyn Tomlin asked readers for help: ‘What happened next surprised me’

By Robyn Tomlin • LMA Guest Contributor I don’t like asking for help. Call it self determination or just plain-old stubbornness, but I’ve always been slow to admit it when there are intractable problems I cannot solve on my own or in collaboration with trusted team members. But there are times in our lives when […]

Posted inLatest NewsLocal News Resource Center

Local publishers harness video to appeal to supporters during COVID-19

By Emilie Lutostanski • Director, Local News Resource Center Local news publishers are using simple video messages to rally support around their fundraising and consumer revenue campaigns during COVID-19 — often yielding new engagement, reach and contributions. It is clear video is an increasingly effective medium to convey not only appeals for support but also […]

Posted inBusiness TransformationCOVID-19 Local News FundDigital Transformation LabLatest News

Houston Defender business transformation of print, digital and social products boosted with ‘life-saving’ grant and donor support

By Joe Lanane • LMA Contributor For its 90-year history, advertising has been the primary source of revenue at Houston Defender, a Black-owned and -operated newspaper. But motivated by concern for her publication’s financial stability in the wake of the coronavirus pandemic this spring, Publisher Sonny Messiah Jiles asked more than 2,000 friends, family members […]