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Local media advertising, subscriptions outlook for 2020: 3 takeaways from FTI Consulting webinar

Emilie Lutostanski • Director, Local News Resource Center Experts expected local media print circulation and print advertising revenue to decline in 2020, but the stark reality of a global pandemic has accelerated this trend and shifted revenue mix forecasts for the near future. Pete Doucette, managing director of FTI Consulting, shared an industry outlook that […]

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7 publishers share how Accelerate Local has positively impacted their business

Accelerate Local is leading media innovation at scale in our mission to reinvent business models for news. Having launched six projects and 53 strategic partnerships with 43 local media companies this year, Accelerate Local has helped inform decisions and impact revenue growth for local media during this critical time in journalism. Now, participants from among our six projects […]

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‘Framework of innovation’ established by 3 news leaders drives growth, revenue success at 3 high-profile news operations

Local Media Association’s Digital Summit Week launched August 10-14 as a virtual event. This keynote discussion features three individuals honored in the LMA Digital Innovation Awards. Find more takeaways, video recordings, presentations, and insights from Digital Summit Week here.  By Joe Lanane • LMA Contributor Three digital-minded executives who were recently honored for driving innovative […]

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Readers have come through with financial support, but newspapers must still confront big consumer revenue questions around COVID-19

By Matt DeRienzo • LMA Consultant In the span of about 10 weeks, local newspapers that were leaning hard into a push for digital subscriptions in 2020 instead dropped their paywalls amid a spike of traffic to coverage of the COVID-19 crisis, but then saw a surge in digital subscriptions and reader support anyway. They’re […]

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Google and Facebook: LMA chooses collaboration to benefit local media

This communication is intended to clarify how LMA works with Google and Facebook, in light of recent discussions about the platforms’ impact on journalism and the media business. Local Media Association is intensely focused on helping local media companies discover new and sustainable business models. Increasingly for us and our members, that means collaborating with […]

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Q&A: Why Google is so committed to helping the industry succeed with digital subscriptions

The GNI Digital Subscriptions Lab — a partnership of Google News Initiative, LMA and FTI Consulting — just released two substantial reports outlining how local news publishers can harness the power of digital subscriptions by focusing on the right KPIs and building a long-term strategy for growth. The 10 participants in the Lab have been […]

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Iowa publication Telegraph Herald lining up resources to quadruple digital subscribers by 2023

What does it take to increase subscribers from 2,800 to 12,000 in three years? TH Media, the parent company of the Telegraph Herald, is in the middle of answering that question. The Dubuque, Iowa-based news operation was among five North American-based publishers selected to participate in Google News Initiative’s Subscriptions Lab. The GNI Subscriptions Lab […]

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Accelerate Local 2022: Top takeaways, video recordings from each session

This week, Local Media Association hosted its annual Accelerate Local virtual conference. Approximately 200 local media executives participated in eight sessions with 24 presenters over three days. Following are some of the top takeaways from each session, along with links to watch session recordings on demand. LMA thanks its sponsors for helping make this event […]