Emilie Lutostanski • Director, Local News Resource Center Experts expected local media print circulation and print advertising revenue to decline in 2020, but the stark reality of a global pandemic has accelerated this trend and shifted revenue mix forecasts for the near future. Pete Doucette, managing director of FTI Consulting, shared an industry outlook that […]
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Posted inEvents, Latest News
‘Framework of innovation’ established by 3 news leaders drives growth, revenue success at 3 high-profile news operations
Local Media Association’s Digital Summit Week launched August 10-14 as a virtual event. This keynote discussion features three individuals honored in the LMA Digital Innovation Awards. Find more takeaways, video recordings, presentations, and insights from Digital Summit Week here. By Joe Lanane • LMA Contributor Three digital-minded executives who were recently honored for driving innovative […]
Posted inBusiness Transformation, Latest News
7 publishers share how Accelerate Local has positively impacted their business
Accelerate Local is leading media innovation at scale in our mission to reinvent business models for news. Having launched six projects and 53 strategic partnerships with 43 local media companies this year, Accelerate Local has helped inform decisions and impact revenue growth for local media during this critical time in journalism. Now, participants from among our six projects […]
Posted inBusiness Transformation, Latest News
Readers have come through with financial support, but newspapers must still confront big consumer revenue questions around COVID-19
By Matt DeRienzo • LMA Consultant In the span of about 10 weeks, local newspapers that were leaning hard into a push for digital subscriptions in 2020 instead dropped their paywalls amid a spike of traffic to coverage of the COVID-19 crisis, but then saw a surge in digital subscriptions and reader support anyway. They’re […]
Posted inLatest News
7 promising reader revenue ideas you’ll learn about at Elevate!
Local media are exploring some innovative reader revenue strategies, and the best of the best of those ideas will be on display at the upcoming Elevate! conference in Chicago. A few months ago, the Google News Initiative announced the creation of a Digital Subscriptions Lab in which GNI would develop sustainable and thriving consumer-driven business models for […]
Posted inNews
NOLA’s newsroom expansion to Shreveport is a new model for sustainability
You read that headline right: A long-serving print and digital news outlet is expanding, hiring 10 new reporters and adding coverage to a new area of its state. The story of the launch of the Shreveport-Bossier City Advocate offers hope — and repeatable lessons about sustaining local news — that can be a roadmap for […]
Posted inLatest News
Google and Facebook: LMA chooses collaboration to benefit local media
This communication is intended to clarify how LMA works with Google and Facebook, in light of recent discussions about the platforms’ impact on journalism and the media business. Local Media Association is intensely focused on helping local media companies discover new and sustainable business models. Increasingly for us and our members, that means collaborating with […]
Posted inKnight Foundation CMS Project
How a new CMS changed audience and revenue outcomes for small publishers: Knight report update
Progress ushered in after a new CMS launch takes time to show. When we first published the report, “Digital content platform upgrades for small media outlets,” data from the four news companies — New York Amsterdam News, Houston Defender Network, The Atlanta Voice and Washington Informer — was insufficient to demonstrate the breadth and depth […]
Posted inNews
Lessons for U.S. publishers from WAN-IFRA Latin America
If you are a local news organization feeling challenged to chart a course of transformation that results in sustainability, you are not alone! That was my biggest takeaway after attending and speaking at WAN-IFRA Latin America. The challenges — and the pathways forward for sustainability — for news organizations in the U.S. are not as […]
Posted inGNI Subscriptions Projects, Latest News
Q&A: Why Google is so committed to helping the industry succeed with digital subscriptions
The GNI Digital Subscriptions Lab — a partnership of Google News Initiative, LMA and FTI Consulting — just released two substantial reports outlining how local news publishers can harness the power of digital subscriptions by focusing on the right KPIs and building a long-term strategy for growth. The 10 participants in the Lab have been […]
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