Posted inBusiness TransformationGNI Data LabLatest News

New GNI Data Lab report: Driving digital transformation with data

American Express. Netflix. Amazon. Starbucks. Google. All of these are highly successful companies winning in their space with killer data strategies. The great divide However, per a recent Deloitte Consulting study, only 9 percent of news and media companies lead in data maturity — the extent to which companies run and grow their business successfully […]

Knight x LMA BloomLab

Driving sustainability for Black-owned local media through technology BloomLab on social media Technology is a roadblock for many local media companies as they work to transform to a digital future. The Knight x LMA BloomLab will tackle that obstacle head-on during a three-year immersive experience with 26 Black-owned local media outlets, with initial funding of […]

Posted inKnight x LMA BloomLab

Knight x LMA BloomLab launches

The Knight x LMA BloomLab, a major expansion of Local Media Association’s Digital Transformation Lab for Publishers of Color, had its official virtual launch event on April 28. The purpose of the BloomLab is to improve sustainability for Black, locally owned and operated media companies via technology. The BloomLab team — Robert Walker-Smith, digital revenue […]

Posted inBusiness TransformationLatest News

7 publishers share how Accelerate Local has positively impacted their business

Accelerate Local is leading media innovation at scale in our mission to reinvent business models for news. Having launched six projects and 53 strategic partnerships with 43 local media companies this year, Accelerate Local has helped inform decisions and impact revenue growth for local media during this critical time in journalism. Now, participants from among our six projects […]

Posted inKnight x LMA BloomLab

John Celestand to join Knight x LMA BloomLab as program director

John Celestand will join the Knight x LMA BloomLab on March 9 as program director. The former NBA champion brings a wide range of experience including journalism, public broadcasting, program management, community engagement, business development and much more. Celestand will be responsible for the BloomLab’s strategic resources to foster long-term sustainability and independence of Black-owned […]

Accelerate Local: Projects in the pipeline

These important industry projects are under way: The Branded Content Project: A $1 million program funded by the Facebook Journalism Project and in partnership with the Local Media Consortium. Alpha partners include: ABC Owned Television Stations, Dallas Morning News, Graham Media Group, McClatchy, Shaw Media, The Texas Tribune and WRAL. Digital Transformation Lab for Publishers […]

Posted inLMA/LMF AnnouncementsThe Branded Content Project

Branded Content Project Releases Research on State of Content Marketing in 2020

NEW YORK, Oct. 27, 2020 – The Branded Content Project, an initiative by the Local Media Consortium, Local Media Association and Facebook Journalism Project, today released the results of a report on content marketing in collaboration with Borrell Associates Inc., which found that, despite the effect Covid-19 had on businesses, content marketing remained relatively steady […]

Posted inBusiness TransformationLatest NewsLMA/LMF Announcements

Accelerate Local announces The TV Membership Project to drive new consumer engagement, revenue

(November 13, 2019) — Accelerate Local, designed by Local Media Association to reinvent business models for news, today announced The TV Membership Project to research and develop new modes of consumer engagement and revenue via membership and other direct to consumer models for local television broadcasters. FOX Television Stations, Meredith Corp. and WRAL/Capitol Broadcasting Company […]