Posted inBusiness TransformationLatest NewsLMA/LMF Announcements

Accelerate Local announces The TV Membership Project to drive new consumer engagement, revenue

(November 13, 2019) — Accelerate Local, designed by Local Media Association to reinvent business models for news, today announced The TV Membership Project to research and develop new modes of consumer engagement and revenue via membership and other direct to consumer models for local television broadcasters. FOX Television Stations, Meredith Corp. and WRAL/Capitol Broadcasting Company […]

Posted inLMA/LMF AnnouncementsThe Branded Content Project

Branded Content Project Releases Research on State of Content Marketing in 2020

NEW YORK, Oct. 27, 2020 – The Branded Content Project, an initiative by the Local Media Consortium, Local Media Association and Facebook Journalism Project, today released the results of a report on content marketing in collaboration with Borrell Associates Inc., which found that, despite the effect Covid-19 had on businesses, content marketing remained relatively steady […]

Posted inLatest NewsLMA/LMF Announcements

Local Media Association, Local Media Consortium, Google launch ‘Support Local News’ ad campaign

$15 million campaign encourages consumers, businesses and brands to subscribe, donate, advertise NEW YORK, June 9, 2020 – Local Media Association and the Local Media Consortium today announced the launch of a major ad campaign, “Support Local News,” in partnership with the Google News Initiative. Backed by $15 million in funding from Google, the campaign […]

Posted inIndustry collaborationLatest NewsLMA/LMF Announcements

$5,000 Facebook Journalism Project Community Network Grants fund vital COVID-19 coverage, technology, journalism jobs, and more

By Emilie Lutostanski, Camryn Allen and Lindsey Leisher Estes • Local Media Association Early in the onset of the coronavirus pandemic, the Facebook Journalism Project (FJP) awarded more than 400 local newsrooms in North America each $5,000 in FJP Community Network Grants to support their COVID-19 reporting. The payments, received in mid-April, helped fulfill a […]

Posted inBusiness TransformationIndustry collaborationJournalism Funded by PhilanthropyLatest NewsLMA/LMF AnnouncementsNewsFuelThe Fund for Local Journalism

LMA hires newsroom innovator Frank Mungeam

He’ll serve as the organization’s chief innovation officer starting Sept. 8 (Aug. 20, 2020) — Frank Mungeam, Knight Professor of Practice in Newsroom Innovation at ASU’s Walter Cronkite School of Journalism and Mass Communication, will join the LMA team Sept. 8 as Chief Innovation Officer, reporting to CEO Nancy Lane. Mungeam brings to LMA a […]

Posted inLatest NewsLMA Digital ClubLMA/LMF Announcements

Product, audience executive Penny Riordan joins LMA team to lead business strategy and partnerships

(February 12, 2021) — Penny Riordan, a well-respected product and audience development executive with experience in legacy and startup local media, will join Local Media Association full-time starting March 2 as director of business strategy and partnerships. In this new role, Riordan will oversee LMA and Local Media Foundation initiatives including LMA representation in Google’s current […]

Posted inNews

Industry leader Guy Tasaka takes on managing director role for LMA Tech Resource Center

Guy Tasaka, a digital executive and technology leader well known in the local media industry, starts this week as managing director of the new LMA Technology Resource Center, funded by Google News Initiative. The LMA Technology Resource Center will assist media organizations of all types and sizes with strategies and consulting aimed at improving selection, […]

Posted inLatest News

LMA to launch Technology Resource Center for media industry, supported by Google News Initiative

Technology can be an accelerant or a roadblock on the path to sustainability and growth for local media organizations. To help them achieve the best possible outcomes from investments in enabling platforms, Local Media Association plans to launch a Technology Resource Center in early 2022, with support from Google News Initiative. The LMA Technology Resource […]

Posted inOklahoma Media Center

Kirkpatrick Foundation awards grant to assist Oklahoma Media Center with data journalist

The Kirkpatrick Foundation has awarded a $20,000 grant to Local Media Foundation to assist the Oklahoma Media Center collaborative with a data journalist for its Promised Land project. In 2021, OMC chose the Promised Land subject to cover the affirmation of tribal sovereignty after the Supreme Court’s landmark McGirt v Oklahoma ruling last year. Kirkpatrick […]