American Express. Netflix. Amazon. Starbucks. Google. All of these are highly successful companies winning in their space with killer data strategies. The great divide However, per a recent Deloitte Consulting study, only 9 percent of news and media companies lead in data maturity — the extent to which companies run and grow their business successfully […]
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Knight x LMA BloomLab
Driving sustainability for Black-owned local media through technology BloomLab on social media Technology is a roadblock for many local media companies as they work to transform to a digital future. The Knight x LMA BloomLab will tackle that obstacle head-on during a three-year immersive experience with 26 Black-owned local media outlets, with initial funding of […]
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Knight x LMA BloomLab launches
The Knight x LMA BloomLab, a major expansion of Local Media Association’s Digital Transformation Lab for Publishers of Color, had its official virtual launch event on April 28. The purpose of the BloomLab is to improve sustainability for Black, locally owned and operated media companies via technology. The BloomLab team — Robert Walker-Smith, digital revenue […]
Posted inBusiness Transformation, Latest News
7 publishers share how Accelerate Local has positively impacted their business
Accelerate Local is leading media innovation at scale in our mission to reinvent business models for news. Having launched six projects and 53 strategic partnerships with 43 local media companies this year, Accelerate Local has helped inform decisions and impact revenue growth for local media during this critical time in journalism. Now, participants from among our six projects […]
Posted inKnight x LMA BloomLab
John Celestand to join Knight x LMA BloomLab as program director
John Celestand will join the Knight x LMA BloomLab on March 9 as program director. The former NBA champion brings a wide range of experience including journalism, public broadcasting, program management, community engagement, business development and much more. Celestand will be responsible for the BloomLab’s strategic resources to foster long-term sustainability and independence of Black-owned […]
Posted inJournalism Funded by Philanthropy
10 takeaways from the Lenfest News Philanthropy Summit
For newsrooms looking to diversify their revenue streams and build sustainable funding models, there were many takeaways.
Posted inKnight x LMA BloomLab
Respected media, technology, revenue specialists excited to lead Knight x LMA BloomLab
After months of conversations and planning, the Knight x LMA BloomLab: Sustainability for Black Locally Owned & Operated Media was announced in late February, with $3.2 million in funding from the John S. and James L. Knight Foundation to cover the first three years of Lab effort. In the BloomLab, key leaders of 26 Black-owned […]
Accelerate Local: Projects in the pipeline
These important industry projects are under way: The Branded Content Project: A $1 million program funded by the Facebook Journalism Project and in partnership with the Local Media Consortium. Alpha partners include: ABC Owned Television Stations, Dallas Morning News, Graham Media Group, McClatchy, Shaw Media, The Texas Tribune and WRAL. Digital Transformation Lab for Publishers […]
Posted inLMA/LMF Announcements, The Branded Content Project
Branded Content Project Releases Research on State of Content Marketing in 2020
NEW YORK, Oct. 27, 2020 – The Branded Content Project, an initiative by the Local Media Consortium, Local Media Association and Facebook Journalism Project, today released the results of a report on content marketing in collaboration with Borrell Associates Inc., which found that, despite the effect Covid-19 had on businesses, content marketing remained relatively steady […]
Posted inBusiness Transformation, Latest News, LMA/LMF Announcements
Accelerate Local announces The TV Membership Project to drive new consumer engagement, revenue
(November 13, 2019) — Accelerate Local, designed by Local Media Association to reinvent business models for news, today announced The TV Membership Project to research and develop new modes of consumer engagement and revenue via membership and other direct to consumer models for local television broadcasters. FOX Television Stations, Meredith Corp. and WRAL/Capitol Broadcasting Company […]
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