Posted inFIMS Lab

FIMS Lab strategist describes five ways to grow audience today

As the demand for quick, relevant, and engaging content grows, how can publishers keep their readers hooked and convert them into loyal subscribers, or grow their engaged audience? Amalie Nash, audience strategist for the Family and Independent Media Sustainability Lab at LMA, shares her insight for enhancing digital subscriptions using a nuanced approach that integrates […]

Posted inBusiness TransformationGNI Subscriptions ProjectsIn the NewsletterLatest NewsNews

Iowa publication Telegraph Herald lining up resources to quadruple digital subscribers by 2023

What does it take to increase subscribers from 2,800 to 12,000 in three years? TH Media, the parent company of the Telegraph Herald, is in the middle of answering that question. The Dubuque, Iowa-based news operation was among five North American-based publishers selected to participate in Google News Initiative’s Subscriptions Lab. The GNI Subscriptions Lab […]

Posted inEvents

Accelerate Local 2022: Top takeaways, video recordings from each session

This week, Local Media Association hosted its annual Accelerate Local virtual conference. Approximately 200 local media executives participated in eight sessions with 24 presenters over three days. Following are some of the top takeaways from each session, along with links to watch session recordings on demand. LMA thanks its sponsors for helping make this event […]

Finance and Accounting Data Specialist

Position details: Part-time employee (expanded hours or full-time possible in future, contingent on funding) Location: Anywhere. LMA/LMF is a virtual organization. You need only reliable internet access and a commercial airport nearby for occasional travel, once conditions allow. Starts: As soon as possible. Reports to the LMA director of finance and accounting. Compensation: ~$20/hour, 20-25 […]

Posted inJournalism Funded by Philanthropy

Getting to ‘yes’: How NOLA expanded its investigative reporting with philanthropic funding

Every good media salesperson knows: Overcoming a client’s objections is key to getting to “yes.” The same is true when seeking to fund essential local journalism via philanthropy. Since 2020, The Times-Picayune | The Advocate | has raised more than $2 million in philanthropy, dramatically expanding its investigative reporting to better serve the entire […]

LMA Fest 2022 Agenda

LMA Fest 2022 is a modern take on the former LMA Digital Revenue Summit. We’ll be taking over the Gleacher Center, home to the University of Chicago’s executive MBA program, in downtown Chicago for three days of meetings Aug. 16-18, focused on the growth of your business. Here’s what we’re planning: All times Central (Chicago […]

Accelerate Local 2022 Agenda

Three days of virtual sessions focus on growth strategies for local media including reader revenue, branded content, journalism funded by philanthropy and Connected TV. Once you have registered for the event, you will receive a link in your confirmation email to register for each session you’d like to attend. All times Eastern. Thank you to […]