Posted inBusiness TransformationEventsGNI Subscriptions ProjectsInnovation MissionsLatest News

Consumer Revenue Innovation Mission preview: Lessons from the GNI Subscriptions Lab

The Consumer Revenue Innovation Mission, March 23-25 in New York City, will provide attendees exposure and insight into promising consumer revenue streams, with data insights, case studies and established best practices for applying these to your organization. Beyond theory and without fluff — this Innovation Mission is about actionable ideas for growing audience and revenue, […]

Posted inGNI Subscriptions ProjectsInnovation MissionsLatest News

Highlights, tweets and tidbits from the Philadelphia Innovation Mission

LMA’s Innovation Mission — focused on consumer revenue and digital transformation — is under way in Philadelphia this week. We will post highlights, photos, social media comments and other tidbits from the sessions right here during the mission. And you can follow along with the attendees and their visits to The Philadelphia Inquirer, Lenfest, Beasley […]

Posted inBusiness TransformationGNI Subscriptions ProjectsLatest NewsLMA/LMF Announcements

New report: Critical publisher benchmarks for digital subscription success

Newspapers large and small are pursuing business transformation to foster a sustainable, digital-first future. Growing reader revenue, principally through subscriptions, is a critical part of this path forward. That’s why Local Media Association has partnered with the Google News Initiative and FTI Consulting on the GNI Subscriptions Lab, an intensive, nine-month program that works with […]

Posted inGNI Subscriptions ProjectsLatest News

Q&A: Why Google is so committed to helping the industry succeed with digital subscriptions

The GNI Digital Subscriptions Lab — a partnership of Google News Initiative, LMA and FTI Consulting — just released two substantial reports outlining how local news publishers can harness the power of digital subscriptions by focusing on the right KPIs and building a long-term strategy for growth. The 10 participants in the Lab have been […]

Posted inLatest NewsLMA/LMF Announcements

LMA plans biggest-ever Digital Summit focused on revenue, strategy, audience

FOR IMMEDIATE RELEASE Contact: Nancy Lane, Chief Executive Officer, Local Media Association Title sponsors Facebook Journalism Project and Google News Initiative, and new partner LION Publishers, join LMA to expand learning and ROI for attendees; event is May 11-12 in Chicago (February 14, 2020) — Local Media Association will bring its annual Digital Summit, with its […]

Posted inBusiness TransformationEventsGNI Subscriptions ProjectsInnovation MissionsLatest News

6 emerging themes from the Philadelphia Innovation Mission by Mariah Craddick, product manager for audience at McClatchy

This blog post is one of several written by attendees of the Philadelphia Innovation Mission, Oct. 16-18, 2019, which focused on consumer revenue and digital transformation. We asked recipients of the Google News Initiative Innovation Mission scholarships to provide insight into their experience. Mariah Craddick, product manager for audience at McClatchy, found six emerging trends worth […]

Posted inBusiness TransformationGNI Data LabLatest News

What the Tampa Bay Times has learned through the GNI Data Lab

The insights shared below are the product of special sessions of the GNI Data Lab, where we invite expert practitioners, including from within our cohort, to speak on key important topics relevant to data success.  Through its participation in the Google News Initiative Data Lab — a partnership with Local Media Association and Deloitte Consulting — the […]