Posted inBusiness TransformationGNI Subscriptions ProjectsLatest NewsLMA/LMF Announcements

New report: Critical publisher benchmarks for digital subscription success

Newspapers large and small are pursuing business transformation to foster a sustainable, digital-first future. Growing reader revenue, principally through subscriptions, is a critical part of this path forward. That’s why Local Media Association has partnered with the Google News Initiative and FTI Consulting on the GNI Subscriptions Lab, an intensive, nine-month program that works with […]

Posted inLatest NewsLMA/LMF Announcements

LMA plans biggest-ever Digital Summit focused on revenue, strategy, audience

FOR IMMEDIATE RELEASE Contact: Nancy Lane, Chief Executive Officer, Local Media Association nancy.lane@localmedia.org Title sponsors Facebook Journalism Project and Google News Initiative, and new partner LION Publishers, join LMA to expand learning and ROI for attendees; event is May 11-12 in Chicago (February 14, 2020) — Local Media Association will bring its annual Digital Summit, with its […]

Posted inGNI Subscriptions ProjectsLatest News

Q&A: Why Google is so committed to helping the industry succeed with digital subscriptions

The GNI Digital Subscriptions Lab — a partnership of Google News Initiative, LMA and FTI Consulting — just released two substantial reports outlining how local news publishers can harness the power of digital subscriptions by focusing on the right KPIs and building a long-term strategy for growth. The 10 participants in the Lab have been […]

Posted inBusiness TransformationLatest News

Business transformation and the Black press: 5 questions with Larry Lee, Sacramento Observer publisher and president

With an understanding of how to combine editorial excellence with new media style, Lawrence (Larry) C. Lee is leading The Observer Media Group into the 21st century as a multimedia voice for the African American consumer. Lee — who has a lifelong career in ethnic media and marketing — inherited a dedication to quality, community, […]

Posted inBusiness TransformationEventsGNI Subscriptions ProjectsInnovation MissionsLatest News

6 emerging themes from the Philadelphia Innovation Mission by Mariah Craddick, product manager for audience at McClatchy

This blog post is one of several written by attendees of the Philadelphia Innovation Mission, Oct. 16-18, 2019, which focused on consumer revenue and digital transformation. We asked recipients of the Google News Initiative Innovation Mission scholarships to provide insight into their experience. Mariah Craddick, product manager for audience at McClatchy, found six emerging trends worth […]

Posted inLMA/LMF Announcements

LMA investment in BlueLena furthers mission to reinvent business models for news

(February 24, 2022) — To further its mission to help local media companies discover new and sustainable business models, Local Media Association has made a strategic investment in BlueLena, a service provider that helps media outlets develop successful subscription, membership and donation programs. LMA completed the transaction this week in tandem with Automattic, Inc., which […]

Posted inBusiness TransformationGNI Data LabLatest News

What the Tampa Bay Times has learned through the GNI Data Lab

The insights shared below are the product of special sessions of the GNI Data Lab, where we invite expert practitioners, including from within our cohort, to speak on key important topics relevant to data success.  Through its participation in the Google News Initiative Data Lab — a partnership with Local Media Association and Deloitte Consulting — the […]

Posted inBusiness TransformationGNI Subscriptions ProjectsLatest News

GNI Subs Lab: 3 case studies from local publishers hyper-focused on digital subscription growth

As the Google News Initiative Subscriptions Lab advances into the experimentation and testing phase — the third and final phase of the program — each of the ten participating publishers used the recent Elevate! conference to update the industry on the roadmaps they have developed, and their goals moving forward. All ten are focused on […]

Posted inInnovation MissionsLatest News

5 scholarships available for Philadelphia Innovation Mission

5 scholarships available for Philadelphia Innovation Mission Three-day trip focuses on consumer revenue strategies and digital transformation Five scholarships are now available for the upcoming Innovation Mission on Oct. 16-18 for media executives of color. Thanks to the Google News Initiative for providing this fantastic opportunity. “As we strive to become a more inclusive organization, these […]