Posted inLatest NewsLMA/LMF Announcements

Local Media Association, Local Media Consortium, Google launch ‘Support Local News’ ad campaign

$15 million campaign encourages consumers, businesses and brands to subscribe, donate, advertise NEW YORK, June 9, 2020 – Local Media Association and the Local Media Consortium today announced the launch of a major ad campaign, “Support Local News,” in partnership with the Google News Initiative. Backed by $15 million in funding from Google, the campaign […]

Posted inBusiness TransformationGNI Subscriptions ProjectsInnovation MissionsLatest News

These are some of the biggest lessons learned from publishers taking part in the GNI Subscriptions Lab

A media executive who knows a thing or two about building a successful digital subscription business will share lessons learned so far from the Google News Initiative Subscriptions Lab at October’s Innovation Mission in Philadelphia. FTI Consulting, a partner with LMA in the GNI Subs Lab, has helped produce an extensive benchmarking report, a digital […]

Posted inBusiness TransformationDigital Transformation LabLatest News

‘Black Press 3.0’: The digital transformation of The Atlanta Voice

How a second-generation publication is evolving into a multimedia production studio during a pandemic and social unrest In this case study, we explore how The Atlanta Voice is building on the momentum from the LMA’s Digital Transformation Lab, the first standalone project from Accelerate Local and designed to build strong, sustainable, and profitable digital futures […]

Posted inBusiness TransformationGNI Subscriptions ProjectsLatest News

Big results with a simple initiative: The Buffalo News tripled newsletter subscribers with pop-up modal

The insights shared below come from participation in the GNI Subscriptions Lab and were presented at the Elevate! event in Chicago in September. Through Accelerate Local, we invite expert practitioners from among the 10 GNI Subscriptions Lab participants, or from other organizations, to share key important topics relevant to subscriptions success.  A small newsletter initiative is yielding big results at The […]

Elevate! 2019 speaker presentations

Following are speakers’ presentation slides (downloadable PDF) from the just-completed 2019 Elevate! conference. Inclusion and equity: Presented by Tracie Powell Branded Content Workshop: Presented by Julia Campbell and Branded Content Project alpha participants. GNI Subscriptions Lab introduction GNI Subscriptions Lab – NCI/S.E. Missourian GNI Subscriptions Lab – FTI/Transformation GNI Subscriptions Lab – Publisher case studies What do […]

Posted inBusiness TransformationGNI Subscriptions ProjectsLatest NewsLMA/LMF Announcements

New report: Critical publisher benchmarks for digital subscription success

Newspapers large and small are pursuing business transformation to foster a sustainable, digital-first future. Growing reader revenue, principally through subscriptions, is a critical part of this path forward. That’s why Local Media Association has partnered with the Google News Initiative and FTI Consulting on the GNI Subscriptions Lab, an intensive, nine-month program that works with […]

Posted inLatest NewsLMA/LMF Announcements

LMA plans biggest-ever Digital Summit focused on revenue, strategy, audience

FOR IMMEDIATE RELEASE Contact: Nancy Lane, Chief Executive Officer, Local Media Association nancy.lane@localmedia.org Title sponsors Facebook Journalism Project and Google News Initiative, and new partner LION Publishers, join LMA to expand learning and ROI for attendees; event is May 11-12 in Chicago (February 14, 2020) — Local Media Association will bring its annual Digital Summit, with its […]

Posted inBusiness TransformationGNI Data LabGNI Subscriptions ProjectsLatest NewsThe Branded Content Project

Key Elevate! takeaways from LMA, LMC teams

Now that the 2019 Elevate! conference, a partnership of Local Media Association and Local Media Consortium, is over, staff from both organizations offered some observations and takeaways from three days of engaging and strategically valuable presentations. Nancy Lane, president, Local Media Association These quotes resonated the most with me: “Few news organizations are ‘digital ready’ […]

Posted inBusiness TransformationGNI Subscriptions ProjectsLatest News

Torstar is growing digital subscriptions with focus on 5 simple OKRs

The insights shared below are the product of a special masters session of the GNI Subscriptions Lab, where we invite expert practitioners from among the ten participants, or from other organizations, to speak on a key important topic relevant to subscriptions success.  As local news publishers investigate, transition to, and expand digital subscription models, the road […]

Posted inBusiness TransformationLatest NewsLMA/LMF Announcements

Accelerate Local announces The TV Membership Project to drive new consumer engagement, revenue

(November 13, 2019) — Accelerate Local, designed by Local Media Association to reinvent business models for news, today announced The TV Membership Project to research and develop new modes of consumer engagement and revenue via membership and other direct to consumer models for local television broadcasters. FOX Television Stations, Meredith Corp. and WRAL/Capitol Broadcasting Company […]