Posted inBusiness TransformationGNI Subscriptions ProjectsLatest News

Expanding local news in 2020: Why The Post and Courier is launching in Greenville and Myrtle Beach

By Emilie Lutostanski • Local News Resource Center The global pandemic accelerated plans at Charleston’s The Post and Courier to expand its reach in South Carolina — in May, its leaders announced two local news operations in Greenville and Myrtle Beach will launch this summer. “With COVID, we started seeing a faster decline in ad […]

Posted inBusiness TransformationEventsGNI Subscriptions ProjectsInnovation MissionsLatest News

Consumer Revenue Innovation Mission preview: Lessons from the GNI Subscriptions Lab

The Consumer Revenue Innovation Mission, March 23-25 in New York City, will provide attendees exposure and insight into promising consumer revenue streams, with data insights, case studies and established best practices for applying these to your organization. Beyond theory and without fluff — this Innovation Mission is about actionable ideas for growing audience and revenue, […]

Posted inBusiness TransformationEventsGNI Subscriptions ProjectsLatest NewsThe Branded Content Project

Dispatches from Mega-Conference: New ideas for consumer revenue, branded content, alternative funding

Here’s what LMA staff members saw and heard this week (Feb. 17-19) while attending the Key Executives Mega-Conference in Fort Worth, Texas. Toward more consumer revenue Based on the number of Mega-Conference attendees who made their way to the Tuesday morning session on digital subscriptions and consumer revenue models, those remain hot topics in the […]

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Mitch Pugh, executive editor, The Post and Courier, named LMA’s Local Media Innovator of the Year 

FOR IMMEDIATE RELEASE Contact: Nancy Lane, Chief Executive Officer, Local Media Association (March 9, 2020) — Mitch Pugh, executive editor of The Post and Courier of Charleston, S.C., has been named the Local Media Association’s Digital Innovator of the Year for his leading work in generating significant  digital subscriptions growth for his company, emerging […]

Posted inBusiness TransformationGNI Subscriptions ProjectsIn the NewsletterLatest NewsNewsReader Revenue

The Post and Courier paywall tests yielded new subscribers and known users in GNI Subscriptions Lab

The Google News Initiative Subscriptions Lab partnered with 10 newspaper publishers to conduct tests to yield actionable results and new revenue. Local Media Association and FTI Consulting were selected as partners in the Lab, which launched in March 2019 with the goal of helping newspapers across North America find sustainable and thriving consumer-driven business models. Participants have engaged […]

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Highlights from LMA’s Digital Summit Week, Aug. 10-14: Revenue, strategy and audience insights

We’re wrapping up Digital Summit Week — five days of interactive and informational sessions to help local media leaders build stronger businesses. Here are highlights from the four keynotes and 12 sessions focused on sales/revenue, executive strategy, and audience. Keynote presentations Thursday keynote: LMA’s Innovators Share Groundbreaking Growth Strategies | Watch the recorded session | View […]

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Local Media Association, Local Media Consortium, Google launch ‘Support Local News’ ad campaign

$15 million campaign encourages consumers, businesses and brands to subscribe, donate, advertise NEW YORK, June 9, 2020 – Local Media Association and the Local Media Consortium today announced the launch of a major ad campaign, “Support Local News,” in partnership with the Google News Initiative. Backed by $15 million in funding from Google, the campaign […]

Posted inBusiness TransformationDigital Transformation LabLatest News

‘Black Press 3.0’: The digital transformation of The Atlanta Voice

How a second-generation publication is evolving into a multimedia production studio during a pandemic and social unrest In this case study, we explore how The Atlanta Voice is building on the momentum from the LMA’s Digital Transformation Lab, the first standalone project from Accelerate Local and designed to build strong, sustainable, and profitable digital futures […]

Posted inBusiness TransformationGNI Subscriptions ProjectsLatest News

What Hearst is testing and learning through the GNI Subscriptions Lab: Signup walls, incognito browsing soft gate, content recirculation

The insights shared below come from participation in the GNI Subscriptions Lab. Through Accelerate Local, we invite expert practitioners from among the 10 GNI Subscriptions Lab participants, or from other organizations, to share key important topics relevant to subscriptions success.  Through the Google News Initiative Subscriptions Lab, ten local media organizations have been testing, learning and sharing findings related to growing digital subscriptions. […]