By Emilie Lutostanski • Local News Resource Center The global pandemic accelerated plans at Charleston’s The Post and Courier to expand its reach in South Carolina — in May, its leaders announced two local news operations in Greenville and Myrtle Beach will launch this summer. “With COVID, we started seeing a faster decline in ad […]
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Posted inBusiness Transformation, Events, GNI Subscriptions Projects, Innovation Missions, Latest News
Consumer Revenue Innovation Mission preview: Lessons from the GNI Subscriptions Lab
The Consumer Revenue Innovation Mission, March 23-25 in New York City, will provide attendees exposure and insight into promising consumer revenue streams, with data insights, case studies and established best practices for applying these to your organization. Beyond theory and without fluff — this Innovation Mission is about actionable ideas for growing audience and revenue, […]
Posted inLatest News, News
LMA CEO Nancy Lane: 6 themes from the past 20 years in local media and 8 predictions for the next 20
Reflections from LMA CEO Nancy Lane on 20 years at Local Media Association This article was also published on Nancy Lane’s LinkedIn blog. Nancy Lane • CEO, Local Media Association Twenty years is a long time. On Oct. 30, 2000, I took a leap of faith and left my job in the for-profit media world […]
Posted inBusiness Transformation, Events, GNI Subscriptions Projects, Latest News, The Branded Content Project
Dispatches from Mega-Conference: New ideas for consumer revenue, branded content, alternative funding
Here’s what LMA staff members saw and heard this week (Feb. 17-19) while attending the Key Executives Mega-Conference in Fort Worth, Texas. Toward more consumer revenue Based on the number of Mega-Conference attendees who made their way to the Tuesday morning session on digital subscriptions and consumer revenue models, those remain hot topics in the […]
Posted inLatest News
Mitch Pugh, executive editor, The Post and Courier, named LMA’s Local Media Innovator of the Year
FOR IMMEDIATE RELEASE Contact: Nancy Lane, Chief Executive Officer, Local Media Association nancy.lane@localmedia.org (March 9, 2020) — Mitch Pugh, executive editor of The Post and Courier of Charleston, S.C., has been named the Local Media Association’s Digital Innovator of the Year for his leading work in generating significant digital subscriptions growth for his company, emerging […]
Posted inBusiness Transformation, GNI Subscriptions Projects, In the Newsletter, Latest News, News, Reader Revenue
The Post and Courier paywall tests yielded new subscribers and known users in GNI Subscriptions Lab
The Google News Initiative Subscriptions Lab partnered with 10 newspaper publishers to conduct tests to yield actionable results and new revenue. Local Media Association and FTI Consulting were selected as partners in the Lab, which launched in March 2019 with the goal of helping newspapers across North America find sustainable and thriving consumer-driven business models. Participants have engaged […]
Posted inEvents, Latest News
Highlights from LMA’s Digital Summit Week, Aug. 10-14: Revenue, strategy and audience insights
We’re wrapping up Digital Summit Week — five days of interactive and informational sessions to help local media leaders build stronger businesses. Here are highlights from the four keynotes and 12 sessions focused on sales/revenue, executive strategy, and audience. Keynote presentations Thursday keynote: LMA’s Innovators Share Groundbreaking Growth Strategies | Watch the recorded session | View […]
Posted inLatest News, LMA/LMF Announcements
Local Media Association, Local Media Consortium, Google launch ‘Support Local News’ ad campaign
$15 million campaign encourages consumers, businesses and brands to subscribe, donate, advertise NEW YORK, June 9, 2020 – Local Media Association and the Local Media Consortium today announced the launch of a major ad campaign, “Support Local News,” in partnership with the Google News Initiative. Backed by $15 million in funding from Google, the campaign […]
Posted inBusiness Transformation, Digital Transformation Lab, Latest News
‘Black Press 3.0’: The digital transformation of The Atlanta Voice
How a second-generation publication is evolving into a multimedia production studio during a pandemic and social unrest In this case study, we explore how The Atlanta Voice is building on the momentum from the LMA’s Digital Transformation Lab, the first standalone project from Accelerate Local and designed to build strong, sustainable, and profitable digital futures […]
Posted inBusiness Transformation, GNI Subscriptions Projects, Latest News
What Hearst is testing and learning through the GNI Subscriptions Lab: Signup walls, incognito browsing soft gate, content recirculation
The insights shared below come from participation in the GNI Subscriptions Lab. Through Accelerate Local, we invite expert practitioners from among the 10 GNI Subscriptions Lab participants, or from other organizations, to share key important topics relevant to subscriptions success. Through the Google News Initiative Subscriptions Lab, ten local media organizations have been testing, learning and sharing findings related to growing digital subscriptions. […]
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