Posted inBusiness TransformationEventsGNI Subscriptions ProjectsLatest NewsThe Branded Content Project

Dispatches from Mega-Conference: New ideas for consumer revenue, branded content, alternative funding

Here’s what LMA staff members saw and heard this week (Feb. 17-19) while attending the Key Executives Mega-Conference in Fort Worth, Texas. Toward more consumer revenue Based on the number of Mega-Conference attendees who made their way to the Tuesday morning session on digital subscriptions and consumer revenue models, those remain hot topics in the […]

Posted inBusiness TransformationInnovation MissionsLatest News

What to know about innovation and experimentation at The Philadelphia Inquirer

The Philadelphia Inquirer finds itself in a very interesting position, unlike any other newspaper company in the industry. Let us count the ways: • It’s one of just a few major metropolitan newspapers operating as a for-profit entity owned by a non-profit organization. • The Lenfest Institute drives an incredible amount of innovation for The […]

Posted inBusiness TransformationLatest News

Local Media Association launches Accelerate Local

New endeavor dedicated to reinventing business models for news; industry innovator Peter Newton joins as managing director Chicago, April 23, 2019– Local Media Association (LMA) today announced the launch of Accelerate Local – the largest initiative in LMA’s 48-year history – purpose-built to discover, develop and implement transformative business models that ensure a thriving future […]

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Q&A with Tracie Powell on disrupting philanthropy, organizational culture, and challenges to the journalism industry

Tracie Powell is an innovator, journalist and leader with a broad background across the media industry and philanthropic community. Powell most recently launched The Pivot Fund, which seeks to invest $500 million into BIPOCTM (Black, Indigenous, other people of color, and traditionally marginalized)-led news organizations that serve communities of color. She is also the founder […]

Posted inBusiness TransformationJournalism Funded by PhilanthropyLab for Journalism FundingLatest News

The opportunity for philanthropy-funded journalism: Lessons from The Seattle Times

By Frank Mungeam • LMA Chief Innovation Officer Is philanthropy-funded journalism right for your newsroom? It’s a question 16 publishers are exploring through LMA’s Lab for Journalism Funding, which launched in late September. Local Media Association regularly leads Innovation Missions for members to visit industry leaders and learn from their successes. The idea for this […]

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6 stories that show the amazing digital subscription growth and innovative spirit at The Washington Post

When it comes to success in building a digital subscription strategy, very few can touch what The Washington Post has developed. While most can’t meet their size and backing, the strategies behind The Post’s success are applicable to all media companies, starting with its data-driven approach to audience engagement and subscriber acquisition.  On the Local […]

Posted inEventsLatest News

Takeaways, presentations from 2019 Selling Digital Marketing Services conference

We just wrapped up the 2019 Selling Digital Marketing Services conference, a partnership of Local Media Association and Borrell Associates. Nancy Lane, LMA president, just posted her top 10 takeaways from the conference. Here are more highlights of what 120 registered attendees — media and R&D executives — heard and learned, as well as links […]