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What publishers participating in GNI Digital Subscriptions Lab have to say about it

The GNI Digital Subscriptions Lab, announced last week in partnership with Local Media Association and FTI Consulting, is an ambitious six-month program that will be laser-focused on finding a path forward for reader revenue strategies. LMA announced the ten newspapers that were selected to participate in the Lab. They are: El Nuevo Día (GFR Media), […]

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3 early findings from the GNI Digital Subscriptions Lab with LMA and FTI Consulting

The Google News Initiative Digital Subscriptions Lab launched in March with the goal of developing sustainable and thriving consumer-driven business models for newspapers across North America. GNI selected Local Media Association and FTI Consulting as partners in this program. In April, 10 newspaper partners were chosen to participate in this one-of-a-kind initiative, representing a diverse cross-section of […]

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Local Media Association Partners with Google News Initiative & FTI Consulting to Launch the Digital Subscriptions Lab

Local Media Association Partners with Google News Initiative & FTI Consulting to Launch the Digital Subscriptions Lab Perhaps nothing is more critical to the future of the newspaper industry than finding business models that support digital subscriptions. Today the Google News Initiative (GNI) announced the creation of a Digital Subscriptions Lab with the goal of developing sustainable […]

Posted inBusiness TransformationGNI Subscriptions ProjectsLatest News

Digital Subscriptions Playbook: Accelerating digital transformation through GNI Subscriptions Lab

Spirited Media CEO (and Local Media Association board member) Jim Brady recently penned an article for Reynolds Journalism Institute entitled “There’s a reader revolution happening. Will legacy news miss it – again?” This push for reader revenue – namely in the form of digital subscriptions – is one of the top trends across local media. […]

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Google News Initiative, FTI Consulting, LMA, WAN-IFRA launch the Digital Growth Program Subscriptions Lab 

Three cohorts of publishers across North America and Latin America to dig into curriculum that builds on earlier Subscriptions Labs (November 5, 2020) — Google News Initiative, in partnership with FTI Consulting, Local Media Association and the World Association of News Publishers (WAN-IFRA), today kicked off a new Lab with three cohorts of news organizations in […]

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81% increase in digital subscriptions: The Southeast Missourian makes strides through GNI Subscriptions Lab

The insights shared below come from participation in the GNI Subscriptions Lab, a partnership with Google News Initiative and FTI Consulting. Through Accelerate Local, we invite expert practitioners from among the 10 GNI Subscriptions Lab participants, or from other organizations, to share key important topics relevant to subscriptions success.  The Southeast Missourian, a daily newspaper in Cape Girardeau, MO, is one of ten publishers […]

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GNI Subscriptions Lab case study: How The Post and Courier is growing digital subscriptions

The insights shared below come from participation in the GNI Subscriptions Lab and were presented by the Post and Courier President and Publisher P.J. Browning at the LEAP Roundtable event in late August. Through Accelerate Local, we invite expert practitioners from among the ten GNI Subscriptions Lab participants, or from other organizations, to share key […]

Posted inBusiness TransformationGNI Subscriptions ProjectsLatest News

GNI Subs Lab: 3 case studies from local publishers hyper-focused on digital subscription growth

As the Google News Initiative Subscriptions Lab advances into the experimentation and testing phase — the third and final phase of the program — each of the ten participating publishers used the recent Elevate! conference to update the industry on the roadmaps they have developed, and their goals moving forward. All ten are focused on […]

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7 publishers share how Accelerate Local has positively impacted their business

Accelerate Local is leading media innovation at scale in our mission to reinvent business models for news. Having launched six projects and 53 strategic partnerships with 43 local media companies this year, Accelerate Local has helped inform decisions and impact revenue growth for local media during this critical time in journalism. Now, participants from among our six projects […]

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