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Takeaways, presentations from 2019 Selling Digital Marketing Services conference

We just wrapped up the 2019 Selling Digital Marketing Services conference, a partnership of Local Media Association and Borrell Associates. Nancy Lane, LMA president, just posted her top 10 takeaways from the conference. Here are more highlights of what 120 registered attendees — media and R&D executives — heard and learned, as well as links […]

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6 stories that show the amazing digital subscription growth and innovative spirit at The Washington Post

When it comes to success in building a digital subscription strategy, very few can touch what The Washington Post has developed. While most can’t meet their size and backing, the strategies behind The Post’s success are applicable to all media companies, starting with its data-driven approach to audience engagement and subscriber acquisition.  On the Local […]

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How tapping into diehards made The Atlantic’s membership program Masthead such a hit

Those considering launching a membership program or wanting to improve what they are currently offering, will gain incredible insight from one of the most innovative approaches in the industry on the next regional Innovation Mission to Washington, D.C. A visit to The Atlantic will be a real treat for Innovation Mission attendees seeking direction with their […]

2019 One-On-One Meetings

[vc_row][vc_column][vc_tta_tabs active_section=”1″][vc_tta_section i_position=”right” i_icon_fontawesome=”fa fa-arrow-right” add_icon=”true” title=”Read about them” tab_id=”1490806806441-e96fc4e7-4dd4″][vc_column_text] 21 progressive R&D partners will be conducting 15-minute meetings over the course of Tuesday afternoon. This is a terrific opportunity to pick six companies that can help you grow digital revenue or assist with your media transformation plans. Simply choose the six that you want […]

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4 industry profiles that highlight The Wall Street Journal’s innovative digital subscription strategy

One of the headlining visits on Local Media Association’s Digital Subscriptions/Consumer Revenue Innovation Mission to New York City on Nov. 12-14 will be to The Wall Street Journal. The WSJ has built an industry reputation for pioneering ideas and strategies in the digital subscription space. During this visit, attendees will learn how The Journal continues to innovate, including […]

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16 Tweets we loved from Day 2 of the Innovation Mission

Day 2 was filled with great visits to companies like Facebook, Beta Works and more. The #HoneyBadger is beat from day two of the @LocalMediaAssoc's Innovation Mission. He and @shannonkin visited @betaworks, @SpokenLayer, the @nycmedialab, and @facebook. We hope they get some rest and are recharged for tomorrow's full day at the @mercer #InnovationHub. #LMAIM […]