Accelerate Local is leading media innovation at scale in our mission to reinvent business models for news. Having launched six projects and 53 strategic partnerships with 43 local media companies this year, Accelerate Local has helped inform decisions and impact revenue growth for local media during this critical time in journalism. Now, participants from among our six projects […]
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John Celestand to join Knight x LMA BloomLab as program director
John Celestand will join the Knight x LMA BloomLab on March 9 as program director. The former NBA champion brings a wide range of experience including journalism, public broadcasting, program management, community engagement, business development and much more. Celestand will be responsible for the BloomLab’s strategic resources to foster long-term sustainability and independence of Black-owned […]
10 takeaways from the Lenfest News Philanthropy Summit
For newsrooms looking to diversify their revenue streams and build sustainable funding models, there were many takeaways.
Respected media, technology, revenue specialists excited to lead Knight x LMA BloomLab
After months of conversations and planning, the Knight x LMA BloomLab: Sustainability for Black Locally Owned & Operated Media was announced in late February, with $3.2 million in funding from the John S. and James L. Knight Foundation to cover the first three years of Lab effort. In the BloomLab, key leaders of 26 Black-owned […]
Branded Content Project Releases Research on State of Content Marketing in 2020
NEW YORK, Oct. 27, 2020 – The Branded Content Project, an initiative by the Local Media Consortium, Local Media Association and Facebook Journalism Project, today released the results of a report on content marketing in collaboration with Borrell Associates Inc., which found that, despite the effect Covid-19 had on businesses, content marketing remained relatively steady […]
Accelerate Local announces The TV Membership Project to drive new consumer engagement, revenue
(November 13, 2019) — Accelerate Local, designed by Local Media Association to reinvent business models for news, today announced The TV Membership Project to research and develop new modes of consumer engagement and revenue via membership and other direct to consumer models for local television broadcasters. FOX Television Stations, Meredith Corp. and WRAL/Capitol Broadcasting Company […]
Local Media Association, Local Media Consortium, Google launch ‘Support Local News’ ad campaign
$15 million campaign encourages consumers, businesses and brands to subscribe, donate, advertise NEW YORK, June 9, 2020 – Local Media Association and the Local Media Consortium today announced the launch of a major ad campaign, “Support Local News,” in partnership with the Google News Initiative. Backed by $15 million in funding from Google, the campaign […]
$5,000 Facebook Journalism Project Community Network Grants fund vital COVID-19 coverage, technology, journalism jobs, and more
By Emilie Lutostanski, Camryn Allen and Lindsey Leisher Estes • Local Media Association Early in the onset of the coronavirus pandemic, the Facebook Journalism Project (FJP) awarded more than 400 local newsrooms in North America each $5,000 in FJP Community Network Grants to support their COVID-19 reporting. The payments, received in mid-April, helped fulfill a […]
LMA hires newsroom innovator Frank Mungeam
He’ll serve as the organization’s chief innovation officer starting Sept. 8 (Aug. 20, 2020) — Frank Mungeam, Knight Professor of Practice in Newsroom Innovation at ASU’s Walter Cronkite School of Journalism and Mass Communication, will join the LMA team Sept. 8 as Chief Innovation Officer, reporting to CEO Nancy Lane. Mungeam brings to LMA a […]
Product, audience executive Penny Riordan joins LMA team to lead business strategy and partnerships
(February 12, 2021) — Penny Riordan, a well-respected product and audience development executive with experience in legacy and startup local media, will join Local Media Association full-time starting March 2 as director of business strategy and partnerships. In this new role, Riordan will oversee LMA and Local Media Foundation initiatives including LMA representation in Google’s current […]
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