Recording Link; Passcode: vk@9pmvL
Slide Deck
Matching Gift Tips
- Kick off your campaign with a match
- Start strong and build momentum for your campaign by kicking off with a matching grant
- Build excitement: Get donors excited about giving
- Get more than one matching gift
- A match that kicks in when you get a certain number of donations can help you bring people who have already given back to give another time to take advantage of the match.
- Offer a match during the final day or final hours of your campaign
- Create a giving marathon at the end of your campaign by strategically using a matching grant to hit your fundraising goal
- Stretch goal: If you want to go even bigger toward the end of your campaign, utilize a matching grant for a stretch goal that will help you exceed your goal
- Tips for Matching Gift Ask
- Breakdown matching grants: Not everyone understands what a matching grant is; be sure to break it down and explain how it will help your campaign
- Be prepared: Do your homework on the prospect and be prepared to answer questions about your campaign, how matching grants work, and questions about your nonprofit’s financials and impact.
- Keep it simple: Your proposal & ask should be easy to understand.
- Involve someone else at your organization: Having someone your matching gift prospect knows can lend weight to the ask & make it harder to say no.
- Recognition: Talk about how they would prefer to be recognized, if at all. Do they want their name & logo added? Do they want to be anonymous?
- Promote match
- Get your whole team involved: Have staff, board members, and volunteers promote the match to their social networks
- Anywhere you promote your campaign: If you’re talking about the campaign, promote the match!
Giving Tuesday Do’s and Don’ts
The Giving Block
- Do… Be ready with a plan for GivingTuesday—and plan as early as you can.
- Don’t… Assume you’ll receive most of your year-end gifts on this single day.
- Do… Isolate a few strong campaign ideas and build your ideas around them.
- Don’t… Try to execute on every single online fundraising you find on the internet.
- Do… Engage donors via digital channels like social media and email.
- Don’t… Assume your direct mail donors are unaware of GivingTuesday.
- Do… Make an effort to achieve more than you did in the previous year, no matter how great the results were.
Stand out in all of the Noise
- This year, a record 347.3 billion emails and 500 million tweets are sent per day. The average person receives 40-120 emails and sees an astounding 4,000-10,000 ads daily. (Source: Giving Block)
- Utilize digital tools and strategies to boost engagement with your campaign.
- AI tools can help you write content for your campaign
- Tool Example – https://nonprofitoperatingsystem.com/
- Enter prompts to develop a Giving Tuesday campaign
- Option to connect to social media and schedule your posts
- $29/month
- How to enhance your Giving Tuesday campaign with AI
- Visit the Donor Perfect website for AI prompt examples for the following:
- Content Creation
- Content Optimization
- Content Personalization
- Content Organization
- Content Repurposing
- Visit the Donor Perfect website for AI prompt examples for the following: