If you’ve ever managed a branded content campaign, you know there’s a lot more to it than writing a story and hitting publish. Successful campaigns are built on systems, great processes, measurement and reporting that gets clients to say yes to doing more content.
David Arkin, CEO of David Arkin Consulting, is one of the coaches this year helping support the Branded Content Cash Camp Program, which provides media companies with a 12-week hands-on program designed to help teams take their next step in their branded content journey.
Arkin recently presented to the group on fulfillment strategies. One of the center pieces to his training was based around the organization needed for great distribution of branded content articles and assets.
Click here to read the full story at BrandedContentProject.com.