Local Media Association hosts a program that is designed to put innovation on the fast track. The Local Media Innovation Alliance is a subscription-based program that provides periodic research papers and webinars focused on innovative topics.
The reports focus on promising trends/opportunities from local media companies of all kinds, including newspapers, digital news sites, TV/radio and more. Subscriptions are open to all local media outlets.
Participating companies receive monthly research papers in the form of white papers, case studies and best practices related to each topic. These monthly reports provide a deep dive into emerging and promising trends and opportunities. The authors include respected industry consultants and contractors that have the knowledge and expertise to properly conduct the research and write the reports. In some cases, the author spends time at the media companies that are being studied in order to provide the deepest dive possible into these topics.
LMA developed the Local Media Innovation Alliance to provide research in the area of new and sustainable business models for local media companies in the digital age. Subscriptions are offered to all local media companies. Corporate memberships are also available.
For more information: Contact Lindsey Estes, director of meetings and member services.