Business transformation is one of our four strategic pillars. To LMA and LMF, business transformation in the local media industry can mean many things: innovations in advertising and marketing services; new approaches to sales and revenue management; new product development; consumer revenue and membership models, and more.
Although we mostly concentrate on prominent people, businesses, and events from the past during Black History Month, it is imperative that we also focus on the future of the Black press.
Erica Smith has worked in local news media for more than 20 years, and now oversees digital content strategy and products at the Times Union in Albany, New York, after working in print and digital media in Virginia, Missouri, Indiana and Washington. She earned her master’s degree in entrepreneurial technology in 2018. That same year, […]
Over the past decade, audio, more specifically digital audio, has grown rapidly in both consumption and creation. Fueled by mobile phones with unlimited data plans, smart speakers and car audio apps — audio is never out of reach. This at a time when people in 39% of U.S. households report they don’t own a radio. […]
Twenty-nine news organizations from North America recently wrapped up the Meta Journalism Project’s Accelerator program, focused on reader revenue. Local Media Association staff joined and participated in the virtual workshops. The news organizations — half of which are owned or led by Black, Indigenous, Latinx, Asian, or other people of color — were invited to […]
In the wake of hard-fought midterm elections, it’s crystal clear how much quality data matters. It’s also clear how much quality local news matters. Crosstown, a project out of the University of Southern California, has been combining the two. We’re equipping local newsrooms with up-to-date data about the communities they cover through a Local Media […]
Do you remember where you were when you first saw QuarkXPress and thought, “This is going to change publishing forever”? Or saw your first nonlinear video editor, such as Adobe Premiere, and thought, “This is going to change video production”? Or saw Movable Type, a forerunner to WordPress, and thought, “Now everyone can be a […]
If you are a local news organization feeling challenged to chart a course of transformation that results in sustainability, you are not alone! That was my biggest takeaway after attending and speaking at WAN-IFRA Latin America. The challenges — and the pathways forward for sustainability — for news organizations in the U.S. are not as […]
The annual Online News Association conference was held last week in Los Angeles and three LMA staff members were in attendance, speaking on panels and meeting with other peers in the industry. Here’s what LMA’s Penny Riordan, Apryl Pilolli, and Andrew Ramsammy took away from the conference focused on digital journalism. Solutions for increasing trust […]
This article is one in a series reporting on key sessions at LMA Fest 2022, Aug. 16-18 in Chicago. Here we report highlights of the session titled “The bright future for local video advertising and how your company can execute,” led by Michael Beach, CEO, Cross Screen Media. Should media companies be bullish on local […]
This article is one in a series reporting on key sessions at LMA Fest 2022, Aug. 16-18 in Chicago. Here we report highlights of the session on how to navigate “dual transformation” — innovating your core business while investing in future business models with Todd Handy. One thing that never changes is the need for […]
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