Business Transformation

Business transformation is one of our four strategic pillars. To LMA and LMF, business transformation in the local media industry can mean many things: innovations in advertising and marketing services; new approaches to sales and revenue management; new product development; consumer revenue and membership models, and more.

Current initiatives such as The Branded Content Project and past programs such as the GNI Subscriptions Lab reflect our commitment to researching, supporting, and leading business transformation efforts for the future of local media. We also believe work toward our other strategic pillars — industry collaboration, journalism funded by philanthropy, and sustainability for publishers of color — represents profound business transformation opportunities.

Here are recent articles on our work to support business transformation in local media.

Revenue under the rainbow for OTT and Connected TV? Digital Revenue Summit takeaways

At Local Media Association’s recent Digital Revenue Summit, two virtual sessions focused on revenue strategies for Over-The-Top and Connected TV, including how to hone the pitch and a deep dive into owned-and-operated strategies. Here are some key highlights and takeaways noted by LMA staff. Honing the pitch for OTT/CTV This session featured two veterans of […]

How media publishers can plan for life after the cookie

If you ask local media publishers how they feel about Google’s upcoming changes to remove third-party cookies from Chrome, many would say they are working on a plan, but aren’t sure what the impact will be. While prospective impact to advertising revenue remains full of unknowns, publishers can take steps now to prepare. Industry experts […]

Pandemic realities

New pandemic realities: Gannett, Graham, Scripps navigate return-to-office, revenue effects

People have been trying to plan for life post-pandemic, but now company leaders wonder if we are even there yet, in light of the COVID-19 Delta variant and the recent surge in cases. Leaders from Gannett, Graham Media Group and The E.W. Scripps Co. recently shared how they have approached return-to-office and revenue effects since […]

4 lessons on growing reader revenue from Ben Monnie, Google News Initiative

Ben Monnie, director of global partnerships for Google News Initiative, joined LMA’s Digital Revenue Summit on Aug. 9 for an engaging keynote conversation on lessons learned across three years of programs focused on digital revenue and sustainability. GNI’s Innovation Challenges, Digital Growth Program, and Digital Subscriptions Lab aim to help local news organizations reach sustainability […]

Texting shows promise to expand readership, deepen loyalty, grow revenue for local media

Texting campaigns by news outlets are rising in popularity, as organizations look for more ways to connect with readers and build their subscription bases. Service media organizations like Outlier Media reach their audiences exclusively through short message service (SMS), while Advance Local’s Subtext platform allows news organizations to quickly build a custom texting campaign. These […]

Solving for Chicago coverage drives impact for essential workers

News organizations in Solving for Chicago have a lot to be proud of as they wrap up their first collaborative project, reporting on the experiences, information needs and challenges of essential workers. For the past eight months, 20 news outlets in the Local Media Association collaborative have combined to report 87 stories, including an exclusive […]

NCI Shift program reveals valuable actionable insights to local news organizations

With Google News Consumer Insights (NCI), local news organizations can turn data into actionable insights and build stronger growth strategies that revolve around the audience. In 2021, Google’s NCI team and Local Media Association partnered to help 19 local publishers learn ways to use NCI for business transformation. The NCI Shift program included regular coaching […]

Ford Foundation $1 million grant a win for NOLA, local journalism

Philanthropy is not charity. Funders do not give away money. They make strategic investments in communities to drive outcomes aligned with their civic goals. So it was big news when Ford Foundation announced last week it was investing $1 million in NOLA/com/The Advocate and Times-Picayune, through a local community foundation, to help the publisher expand […]

Iowa publication Telegraph Herald lining up resources to quadruple digital subscribers by 2023

What does it take to increase subscribers from 2,800 to 12,000 in three years? TH Media, the parent company of the Telegraph Herald, is in the middle of answering that question. The Dubuque, Iowa-based news operation was among five North American-based publishers selected to participate in Google News Initiative’s Subscriptions Lab. The GNI Subscriptions Lab […]

Q&A with Tracie Powell on disrupting philanthropy, organizational culture, and challenges to the journalism industry

Tracie Powell is an innovator, journalist and leader with a broad background across the media industry and philanthropic community. Powell most recently launched The Pivot Fund, which seeks to invest $500 million into BIPOCTM (Black, Indigenous, other people of color, and traditionally marginalized)-led news organizations that serve communities of color. She is also the founder […]


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