Business transformation is one of our four strategic pillars. To LMA and LMF, business transformation in the local media industry can mean many things: innovations in advertising and marketing services; new approaches to sales and revenue management; new product development; consumer revenue and membership models, and more.

Current initiatives such as The Branded Content Project and past programs such as the GNI Subscriptions Lab reflect our commitment to researching, supporting, and leading business transformation efforts for the future of local media. We also believe work toward our other strategic pillars — industry collaboration, journalism funded by philanthropy, and sustainability for publishers of color — represents profound business transformation opportunities.

Here are recent articles on our work to support business transformation in local media.

How surveys helped 5 newsrooms refine coverage and grow reader revenue

Twenty-nine news organizations from North America recently wrapped up the Meta Journalism Project’s Accelerator program, focused on reader revenue. Local Media Association staff joined and participated in the virtual workshops. The news organizations — half of which are owned or led by Black, Indigenous, Latinx, Asian, or other people of color — were invited to […]

19 newsrooms selected for RFA/LMA Sustainability Lab

Twenty newsrooms have been selected to be part of the RFA/LMA Sustainability Lab, a new partnership between Report for America, Local Media Association and Meta Journalism Project to catalyze philanthropic and business model innovation for local newsrooms.

LMA team shares 5 takeaways from #BorrellMiami2022

Nancy Lane, CEO, and Penny Riordan, director of business strategy and partnerships, attended the Borrell Miami 2022 Local Advertising Conference earlier this week among others from Local Media Association. Here are their observations and takeaways from the conference. “Prepare to go outside your comfort zone” is advice we always give to first-time attendees of Borrell […]

LMA/LMF 2021 Impact Report

LMA + LMF 2021 Impact Report

2021 was a transformational year in our organization’s history. The global pandemic forced us to engage in new and different ways, and we learned a lot in the process. From transforming our own business through new funding sources to helping local media companies with their long-term sustainability goals, it was a year of great progress […]

Investment in BlueLena

LMA investment in BlueLena furthers mission to reinvent business models for news

(February 24, 2022) — To further its mission to help local media companies discover new and sustainable business models, Local Media Association has made a strategic investment in BlueLena, a service provider that helps media outlets develop successful subscription, membership and donation programs. LMA completed the transaction this week in tandem with Automattic, Inc., which […]

New report series released: Digital Advertising Sales and Success for Traditional Media

Digital Advertising Sales and Success for Traditional Media By Ben Bouslog • AdCellerant Planning, building, and executing on a new digital advertising sales strategy has proven successful time and time again by many traditional media companies. Whether those traditional channels were in radio, television, print, out-of-home, or other local media channels, it’s important to have […]

Investigative, Latino newsrooms join Solving for Chicago

The Better Government Association, Chicago Reporter and Illinois Latino News have joined the 20 news organizations in the Local Media Foundation’s collaborative to tackle questions about how the Chicago region remakes itself in response to the pandemic.


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