Business transformation is one of our four strategic pillars. To LMA and LMF, business transformation in the local media industry can mean many things: innovations in advertising and marketing services; new approaches to sales and revenue management; new product development; consumer revenue and membership models, and more.

Current initiatives such as The Branded Content Project and past programs such as the GNI Subscriptions Lab reflect our commitment to researching, supporting, and leading business transformation efforts for the future of local media. We also believe work toward our other strategic pillars — industry collaboration, journalism funded by philanthropy, and sustainability for publishers of color — represents profound business transformation opportunities.

Here are recent articles on our work to support business transformation in local media.

3 reasons the local Black press has a strong future

Although we mostly concentrate on prominent people, businesses, and events from the past during Black History Month, it is imperative that we also focus on the future of the Black press.

It’s time to give journalists the table: Erica Smith, LMF board chair

Erica Smith has worked in local news media for more than 20 years, and now oversees digital content strategy and products at the Times Union in Albany, New York, after working in print and digital media in Virginia, Missouri, Indiana and Washington.  She earned her master’s degree in entrepreneurial technology in 2018. That same year, […]

New LMIA report available for purchase: Catching the streaming audio wave

Over the past decade, audio, more specifically digital audio, has grown rapidly in both consumption and creation. Fueled by mobile phones with unlimited data plans, smart speakers and car audio apps — audio is never out of reach. This at a time when people in 39% of U.S. households report they don’t own a radio. […]

Tips for creating successful Facebook ads for newsletter acquisition

Twenty-nine news organizations from North America recently wrapped up the Meta Journalism Project’s Accelerator program, focused on reader revenue. Local Media Association staff joined and participated in the virtual workshops. The news organizations — half of which are owned or led by Black, Indigenous, Latinx, Asian, or other people of color — were invited to […]

Making data journalism local and accessible: A report from SPJ MediaFest on Crosstown/LMA collaboration

In the wake of hard-fought midterm elections, it’s crystal clear how much quality data matters. It’s also clear how much quality local news matters. Crosstown, a project out of the University of Southern California, has been combining the two. We’re equipping local newsrooms with up-to-date data about the communities they cover through a Local Media […]

No-code development: Technology panacea for local media?

Do you remember where you were when you first saw QuarkXPress and thought, “This is going to change publishing forever”? Or saw your first nonlinear video editor, such as Adobe Premiere, and thought, “This is going to change video production”? Or saw Movable Type, a forerunner to WordPress, and thought, “Now everyone can be a […]

Lessons for U.S. publishers from WAN-IFRA Latin America

If you are a local news organization feeling challenged to chart a course of transformation that results in sustainability, you are not alone! That was my biggest takeaway after attending and speaking at WAN-IFRA Latin America. The challenges — and the pathways forward for sustainability — for news organizations in the U.S. are not as […]

Five takeaways from ONA 2022 in Los Angeles

The annual Online News Association conference was held last week in Los Angeles and three LMA staff members were in attendance, speaking on panels and meeting with other peers in the industry. Here’s what LMA’s Penny Riordan, Apryl Pilolli, and Andrew Ramsammy took away from the conference focused on digital journalism. Solutions for increasing trust […]

The future of local video advertising is bright

This article is one in a series reporting on key sessions at LMA Fest 2022, Aug. 16-18 in Chicago. Here we report highlights of the session titled “The bright future for local video advertising and how your company can execute,” led by Michael Beach, CEO, Cross Screen Media. Should media companies be bullish on local […]

How media companies can undergo a dual transformation

This article is one in a series reporting on key sessions at LMA Fest 2022, Aug. 16-18 in Chicago. Here we report highlights of the session on how to navigate “dual transformation” — innovating your core business while investing in future business models with Todd Handy. One thing that never changes is the need for […]


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