Business Transformation

Business transformation is one of our four strategic pillars. To LMA and LMF, business transformation in the local media industry can mean many things: innovations in advertising and marketing services; new approaches to sales and revenue management; new product development; consumer revenue and membership models, and more.

Current initiatives such as The Branded Content Project and past programs such as the GNI Subscriptions Lab reflect our commitment to researching, supporting, and leading business transformation efforts for the future of local media. We also believe work toward our other strategic pillars — industry collaboration, journalism funded by philanthropy, and sustainability for publishers of color — represents profound business transformation opportunities.

Here are recent articles on our work to support business transformation in local media.

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LMA to launch Technology Resource Center for media industry, supported by Google News Initiative

Technology can be an accelerant or a roadblock on the path to sustainability and growth for local media organizations. To help them achieve the best possible outcomes from investments in enabling platforms, Local Media Association plans to launch a Technology Resource Center in early 2022, with support from Google News Initiative. The LMA Technology Resource […]

How scrum framework helped accelerate digital subscription growth at Southeast Missourian

Though the Southeast Missourian has focused on growing digital subscriptions for several years, a more refined approach to testing and learning in 2021 yielded a 32 percent improvement in new subscription starts from the same time period in 2019, and brought in nearly four times as many new email signups with company’s annual best-of contest, compared to 2020.

What Word In Black is learning from launching a national newsletter

Digital startup Word In Black has a lofty goal to reach 500,000 newsletter subscribers in the next two years. With support from the Google News Initiative and Local Media Association, founding members recently agreed to fund three low-cost initiatives to boost newsletter subscriptions. They gained an added benefit from these audience growth initiatives: they generated […]

Agile methodology in the newsroom: Facebook Accelerator case study with Native News Online

Thirty news organizations from North America are currently participating in the Facebook Journalism Project’s Accelerator program, focused on reader revenue. Local Media Association staff joined and participated in the virtual workshops. The news organizations — half of which are owned or led by Black, Indigenous, Latinx, Asian, or other people of color — were invited […]

The AFRO-American Newspapers invests to digitize 129 years of archives

The AFRO-American Newspapers has a daunting task ahead: Creating a searchable and publicly-accessible database to house an estimated 3 million photos, thousands of letters, business records, original audio recordings, advertisements and even reporters’ notebooks. And then there are the newspapers themselves — 129 years of them. “The collection is really remarkable. It’s probably one of […]

Revenue under the rainbow for OTT and Connected TV? Digital Revenue Summit takeaways

At Local Media Association’s recent Digital Revenue Summit, two virtual sessions focused on revenue strategies for Over-The-Top and Connected TV, including how to hone the pitch and a deep dive into owned-and-operated strategies. Here are some key highlights and takeaways noted by LMA staff. Honing the pitch for OTT/CTV This session featured two veterans of […]


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