Business transformation is one of our four strategic pillars. To LMA and LMF, business transformation in the local media industry can mean many things: innovations in advertising and marketing services; new approaches to sales and revenue management; new product development; consumer revenue and membership models, and more.
Current initiatives such as The Branded Content Project and past programs such as the GNI Subscriptions Lab reflect our commitment to researching, supporting, and leading business transformation efforts for the future of local media. We also believe work toward our other strategic pillars — industry collaboration, journalism funded by philanthropy, and sustainability for publishers of color — represents profound business transformation opportunities.
Here are recent articles on our work to support business transformation in local media.
Five takeaways from ONA 2022 in Los Angeles
The annual Online News Association conference was held last week in Los Angeles and three LMA staff members were in attendance, speaking on panels and meeting with other peers in the industry. Here’s what LMA’s Penny Riordan, Apryl Pilolli, and Andrew Ramsammy took away from the conference focused on digital journalism. Solutions for increasing trust […]
The future of local video advertising is bright
This article is one in a series reporting on key sessions at LMA Fest 2022, Aug. 16-18 in Chicago. Here we report highlights of the session titled “The bright future for local video advertising and how your company can execute,” led by Michael Beach, CEO, Cross Screen Media. Should media companies be bullish on local […]
How media companies can undergo a dual transformation
This article is one in a series reporting on key sessions at LMA Fest 2022, Aug. 16-18 in Chicago. Here we report highlights of the session on how to navigate “dual transformation” — innovating your core business while investing in future business models with Todd Handy. One thing that never changes is the need for […]
Creating a sustainable local news model
The phrase “sustainable local news model” is one of the most talked-about topics these days. It’s top-of-mind for everyone in the industry and the lead topic in many funding conversations. To understand sustainability, let’s explore the basic concepts of a local news publishing model. In a simple formula, content plus distribution expenses must be less […]
5 ways Canadian publishers ‘buttonized’ emails, websites to drive revenue, newsletter signups
Newsletters provide an effective channel for engaging with audiences offsite, encouraging them to visit and read more often. And they move readers down the funnel more efficiently, ultimately to become dedicated financial supporters.
Let’s stop trashing ‘legacy’ media
“Legacy” media. We use the phrase as shorthand for “media that have failed to change with the times.” I get that. Lost, though, is another aspect of the meaning of “legacy”: what you are known for — your reputation earned over time for your work. A news organization’s legacy matters in three important ways, and […]
What a new CMS meant for 4 small outlets: LMF releases Knight-funded project report
Does a new content management system for digital sites deliver enough return on investment to justify the time and expense needed to convert? That question is on the minds of leaders at many small news outlets, and Local Media Foundation decided to find out through a program to implement a new CMS for four legacy […]
Word In Black adds nearly 35,000 newsletter subscribers using content, Social News Desk, and Facebook
Word In Black, a groundbreaking news collaborative led by 10 of the nation’s leading Black publishers, grew its newsletter subscriber list by 87% in six months by leveraging original content. A Facebook lead generation campaign helped Word In Black acquire more than 41,000 new email addresses, including nearly 34,000 subscribers who are still active, for […]
How surveys helped 5 newsrooms refine coverage and grow reader revenue
Twenty-nine news organizations from North America recently wrapped up the Meta Journalism Project’s Accelerator program, focused on reader revenue. Local Media Association staff joined and participated in the virtual workshops. The news organizations — half of which are owned or led by Black, Indigenous, Latinx, Asian, or other people of color — were invited to […]
5 strategies that grew reader revenue for participants in the Meta Journalism Project Accelerator
Thirty news organizations in the U.S. and Canada grew their total customer lifetime value by almost $10 million as a result of what they learned and applied in the Meta Journalism Project’s Reader Revenue Accelerator program.
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