Business transformation is one of our four strategic pillars. To LMA and LMF, business transformation in the local media industry can mean many things: innovations in advertising and marketing services; new approaches to sales and revenue management; new product development; consumer revenue and membership models, and more.
(May 25, 2023) — Local Media Association has selected 12 local media companies to join the new Family and Independent Media Sustainability Lab — FIMS Lab for short — aimed at finding paths to sustainability for family-owned and independent local media organizations. Thanks to funding from Google News Initiative, a team of expert consultants will […]
Are you working hard to sustain and grow your family-owned or independent local media organization in today’s rapidly changing landscape? LMA’s Family and Independent Media Sustainability Lab — FIMS Lab for short — is here to help you overcome common challenges and unlock the potential of your local newsroom. Local newsrooms often face hurdles such […]
UPDATE: By popular demand, we’re extending the deadline for organizations to apply for the Family and Independent Media Sustainability Lab by just a few days, to 11:59 p.m. Pacific time on Tuesday, May 9. If you have already applied, thank you! If not, please hurry to complete your application by next Tuesday! (April 21, 2023) — Local Media […]
I still remember the very first email I sent. My best friend Dave and I each installed the CD-ROM. We set up AOL accounts and created usernames. We called each other in the afternoon via land lines to exchange our “email addresses,” whatever that was. Then I sent Dave an email to meet me that […]
Reader revenue and sponsored content — accelerated by mission-minded brands during the COVID-19 pandemic — are becoming steady and growing pieces of the revenue pie chart for local publishers. At the Mather Media Revenue Symposium in Atlanta in March, Vince Johnson, publisher of The Sumter Item, and Dana Peck, director of digital solutions at The […]
Close to 400 media and ad tech executives gathered in early March at Borrell Miami 2023. Themed “Navigating Local Media’s Brave New World” for this year, the conference is an annual look at new digital revenue opportunities and the latest strategies for media. It’s a great measure and predictor of how different media categories will […]
The largest annual convening of journalists and those who fund journalism took place in Miami Feb. 21-23 at Knight Media Forum. It’s the longest-running gathering of funders of journalism, and marked a return to in-person after two years of virtual-only conferences. The forum is a bellwether for the future of funding for journalism. Despite headwinds […]
We’ve seen it more times than we want to admit. The publisher, general manager or CEO spearheads a new initiative: “We are going to do [fill in the blank].” The newsroom and sales teams drop everything to focus on this new project because of the potential revenue and audience opportunities. Cost is no object! But […]
Daniel Williams is the founder and CEO of BlueLena, a leading full-service technology and marketing solutions provider that supports media organizations with audience and revenue growth strategies. He is an experienced entrepreneur and senior media executive with more than two decades of experience. Daniel began his career with McClatchy and has held leadership positions with […]
Although we mostly concentrate on prominent people, businesses, and events from the past during Black History Month, it is imperative that we also focus on the future of the Black press.
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