Local Media Association / Local Media Foundation

At LMA, we focus on reinventing business models for news. We help local media companies discover and implement new and sustainable strategies. We identify best practices and provide case studies on emerging trends. We conduct research and analysis and share information in many ways, including labs, webinars, conferences, collaboratives, research reports, and more.


Would you like a team member to contact you to discuss how LMA membership can benefit you and your company?


Though our mission is to benefit the entire local media ecosystem, LMA member companies receive substantial, distinct benefits:

Membership benefits

Training

  • Free Webinars: Stimulating, educational, transformative and focused.

Professional development

  • Free conference registrations for LMA member companies. Innovative and enlightening gatherings every year.
    • Local Media Fest (Aug. 16-18, 2027): Value $895 per registration
    • Spring event: Value $1,600 per registration
    • Value: $2,495 or more
  • Access to a new monthly Innovation Club, where members can connect with peers working on similar challenges and hear about the latest innovations in local media.
  • Four Local Media Innovation Insights reports each year
  • Exposure to hundreds of industry R&D partners and their products and services.
  • Exposure and networking with hundreds of industry colleagues.
  • Volunteer as prospective board member.
  • You have a “voice” in LMA.

Industry recognition

  • Digital Innovation Awards: Enter this annual contest for free each year. Categories include best local website, best social media strategy, best audience engagement strategy, and more.

Business resources

  • Accelerate Local Update newsletter: Distributed weekly on the subject of reinventing business models for news, the content will enlighten your way of looking at the business of local media today.
  • Case studies and white papers on a wide variety of digital and revenue producing topics. Subscribe to our Local Media Innovation Insights for reduced-rate reports.
  • Access to LMA staff experts including branded content, journalism funded by philanthropy, technology, sales, digital revenue and much more.

We bring LMA members closer to the cutting edge, taking risks and developing new and exciting business models. Our members often break new ground and pioneer new concepts for the future of media.

If this sounds like an organization you should join, we’d love to talk to you. Please contact Lindsey Estes to learn more and get started — or if you’re ready to join, start with the appropriate application form from the categories described here.

Membership Tiers

Beginning with upcoming renewals for 2027, LMA will size membership on one thing: the scale of your media operations (not any other businesses your company may run), measured by a revenue range you provide once a year. Media type, market count and ownership structure no longer affect your rate. We will have six tiers, numbered [1 through 6], with a floor for emerging organizations and a hard dues ceiling.

Along with the new structure, every member will get more for the dues starting in 2027, including:

  • Access to a new monthly Innovation Club, where members can connect with peers working on similar challenges and hear about the latest innovations in local media
  • Four Local Media Innovation Insights reports each year
  • Free registration to LMA conferences

Looking for information about R&D partner memberships?

LMA also offers membership to media industry vendors, suppliers and providers — we call them R&D partners. Learn more about R&D partner memberships.