Strategic Pillars

Local Media Association and Local Media Foundation work to reinvent business models for news by focusing on our four strategic pillars:

Here are recent articles about our work in all four strategic pillars.

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LMA to launch Technology Resource Center for media industry, supported by Google News Initiative

Technology can be an accelerant or a roadblock on the path to sustainability and growth for local media organizations. To help them achieve the best possible outcomes from investments in enabling platforms, Local Media Association plans to launch a Technology Resource Center in early 2022, with support from Google News Initiative. The LMA Technology Resource […]

How scrum framework helped accelerate digital subscription growth at Southeast Missourian

Though the Southeast Missourian has focused on growing digital subscriptions for several years, a more refined approach to testing and learning in 2021 yielded a 32 percent improvement in new subscription starts from the same time period in 2019, and brought in nearly four times as many new email signups with company’s annual best-of contest, compared to 2020.

What Word In Black is learning from launching a national newsletter

Digital startup Word In Black has a lofty goal to reach 500,000 newsletter subscribers in the next two years. With support from the Google News Initiative and Local Media Association, founding members recently agreed to fund three low-cost initiatives to boost newsletter subscriptions. They gained an added benefit from these audience growth initiatives: they generated […]


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