Local Media Association and Local Media Foundation work to reinvent business models for news by focusing on our four strategic pillars:

Here are recent articles about our work in all four strategic pillars.

‘The budget tells the story’: How to detail the dollars in a funding pitch

Want to sharpen your pitch for philanthropic support for your newsroom? Try applying the lessons learned from reporters covering city hall or the statehouse. Journalists on the government beat often hear elected officials make promises on the campaign trail or describe bold solutions in their annual addresses. These reporters know the real story is not…

Four things local publications can do right now to grow audience and engagement

The challenge is real: how do you grow your audience without breaking the budget — and how do you actually see a return? Long story short, publications need to commit to change. Not a rebrand. Not a campaign. A fundamental shift in how you engage with your community — physically, digitally and at the level…

Medill Local News Initiative and LMA launch the Midwest Advanced Fundraising Lab

(March 24, 2026) — Local Media Association and Medill Local News initiative are pleased to announce the launch of the Medill-LMA Midwest Advanced Fundraising Lab. The program will help nine local news organizations in the region develop and execute advanced strategies to fund essential local journalism via philanthropy. The three-month intensive program runs from March…

How to engage and grow your audience on Local News Day

If your newsroom is looking for a way to rally community support and celebrate the essential role of local journalism, mark your calendars for April 9. Local News Day is a new grassroots movement designed to empower newsrooms to connect with their audiences and speak with one voice about the value they provide to their…

Pitch Day winners showcase local journalism’s power as a convener

Meet the winners from Pitch Day for the 2025-2026 national cohort of the LMA Lab for Journalism Funding One powerful way local news outlets can serve their audiences is by being a community convener and connector. That’s one takeaway from the latest “Pitch Day” from the LMA Lab for Journalism Funding, where a panel of…

Q&A with David Stuckey, Audience Growth Manager

David Stuckey is the Audience Growth Manager for Word In Black publishers. David is a journalist and photographer with over 20 years of experience telling stories to capture the eye of an audience. He has worked as a digital news editor at USA TODAY and as a senior producer for Oregon Public Broadcasting, where his…

Borrell report: How local advertisers are using content marketing and what it means for local media

Content marketing is helping local advertisers grow, connect with audiences, and tell stronger stories. Understanding how businesses use it today is key to unlocking new revenue opportunities for local media. The Content Marketing Advertiser Study from Borrell Associates and The Branded Content Project answers important questions, including: Click here to read more and to download…

LMA/LMF 2025 Impact Report

We’re proud to share inspiring stories of news media organizations that have benefited from our programs Dear Friends of LMA and LMF, Many great things happened in LMA/LMF programs in 2025, and this report tells those stories of successes for local media of all kinds and sizes. We would seem naive, however, if we did not acknowledge…

Lessons from the Knight x LMA BloomLab: How local newsrooms win philanthropic support

In today’s funding environment, it can be challenging for local news organizations to determine the most effective approach to securing philanthropic support. Since April of 2025, Local Media Association has been consulting five local news organizations participating in the Knight x LMA BloomLab on the importance of identifying and pursuing philanthropic funding opportunities.  Based on…

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