Local Media Association and Local Media Foundation work to reinvent business models for news by focusing on our four strategic pillars:

Here are recent articles about our work in all four strategic pillars.

Five takeaways from ONA 2022 in Los Angeles

The annual Online News Association conference was held last week in Los Angeles and three LMA staff members were in attendance, speaking on panels and meeting with other peers in the industry. Here’s what LMA’s Penny Riordan, Apryl Pilolli, and Andrew Ramsammy took away from the conference focused on digital journalism. Solutions for increasing trust […]

The future of local video advertising is bright

This article is one in a series reporting on key sessions at LMA Fest 2022, Aug. 16-18 in Chicago. Here we report highlights of the session titled “The bright future for local video advertising and how your company can execute,” led by Michael Beach, CEO, Cross Screen Media. Should media companies be bullish on local […]

How family-owned newspaper The Columbian raised more than $1 million through local philanthropy

For many news organizations, philanthropy has become an emerging and sustaining source of revenue. But how does a news organization start that work of asking for funders and partnering with local philanthropic organizations? In this Q&A, we share some helpful tips from Will Campbell, the innovation editor and reporter at The Columbian, on how the […]

How media companies can undergo a dual transformation

This article is one in a series reporting on key sessions at LMA Fest 2022, Aug. 16-18 in Chicago. Here we report highlights of the session on how to navigate “dual transformation” — innovating your core business while investing in future business models with Todd Handy. One thing that never changes is the need for […]

How what the New York & Michigan Solutions Journalism Collaborative learned about caregivers led us to create a Resource Guide for them

As former first lady Rosalynn Carter once put it, “There are only four kinds of people in the world: those who have been caregivers, those who are currently caregivers, those who will be caregivers, and those who will need caregivers.” With an aging population, all of those categories are growing. According to a 2020 report […]

Creating a sustainable local news model

The phrase “sustainable local news model” is one of the most talked-about topics these days. It’s top-of-mind for everyone in the industry and the lead topic in many funding conversations. To understand sustainability, let’s explore the basic concepts of a local news publishing model. In a simple formula, content plus distribution expenses must be less […]

Three lessons from our first succession planning workshop

Succession is a perilous time for small or family-owned businesses, and community newspapers are no different. We often hear from publishers whose papers have been in their families for generations, but who need a new path forward. We also know that papers published by and serving Black communities play an outsized role in our nation’s […]

LMA announces cohort for Advanced Fundraising Lab

Local Media Association has named the nine news organizations that will participate in its Advanced Fundraising Lab, launching in September. These nine newsrooms have distinguished themselves by their combination of prior success at fundraising and their track record of journalism on behalf of the communities they serve.

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