Local Media Association and Local Media Foundation work to reinvent business models for news by focusing on our four strategic pillars:
- Business transformation
- Journalism funded by philanthropy
- Industry collaboration
- Sustainability for publishers of color / diversity, equity and inclusion
Here are recent articles about our work in all four strategic pillars.
4 Collaborative Journalism Summit takeaways from LMA staff
The Collaborative Journalism Summit in Chicago May 19-20 gathered an array of media and academic leaders, journalists, and collaborators for lightning talks, workshops and participatory discussions. Conversations highlighted the challenges and opportunities associated with journalism collaboratives — including funding, structure, goal-setting, communication and much more. Industry collaboration is a core pillar at Local Media Association, […]
Word In Black adds nearly 35,000 newsletter subscribers using content, Social News Desk, and Facebook
Word In Black, a groundbreaking news collaborative led by 10 of the nation’s leading Black publishers, grew its newsletter subscriber list by 87% in six months by leveraging original content. A Facebook lead generation campaign helped Word In Black acquire more than 41,000 new email addresses, including nearly 34,000 subscribers who are still active, for […]
How surveys helped 5 newsrooms refine coverage and grow reader revenue
Twenty-nine news organizations from North America recently wrapped up the Meta Journalism Project’s Accelerator program, focused on reader revenue. Local Media Association staff joined and participated in the virtual workshops. The news organizations — half of which are owned or led by Black, Indigenous, Latinx, Asian, or other people of color — were invited to […]
5 things we learned from listening to audiences when launching a LGBTQ+ collaborative
News is Out organized and distributed a survey that was answered by more than 1,100 LGBTQ+ readers and led 13 focus groups. This is what the group learned.
Local Media Association launches Advanced Fundraising Lab
May 3, 2022 — Local Media Association is pleased to announce the launch of its Advanced Fundraising Lab, which will support a cohort of local news organizations as they turn early funding wins into a long-term, sustainable strategy for supporting essential journalism through philanthropy. The advanced lab will build on the lessons and success of […]
5 things we learned in the first year of the LMA Covering Climate Collaborative
It’s been one year since Local Media Association launched the Covering Climate Collaborative on Earth Day 2021. With the effects of climate change touching people’s lives ever more directly, this anniversary is an opportunity to reflect on what we’ve accomplished, what we’ve learned, and what more can be done. Here are five takeaways and lessons […]
‘Pitch Day’ winners in Lab for Journalism Funding wow funders with reporting projects
The top four projects at Pitch Day earned stipends totaling $6,000. Each project stood out in a way that made it uniquely strong. In their feedback to newsrooms, funders commended the news organizations for prioritizing community listening and selecting journalism topics that truly mattered to their communities.
Inside 7 GNI Innovation Challenge projects that elevate diversity, equity, inclusion in newsgathering
Over three webinars, leaders from seven local news organizations showed significant impact and highlighted replicable ideas and actionable takeaways for other newsrooms.
5 strategies that grew reader revenue for participants in the Meta Journalism Project Accelerator
Thirty news organizations in the U.S. and Canada grew their total customer lifetime value by almost $10 million as a result of what they learned and applied in the Meta Journalism Project’s Reader Revenue Accelerator program.
Women making history: 10 trailblazing leaders in local media
As the local media industry continues to evolve, women are taking the lead in finding new ways to connect with communities and grow businesses. These 10 trailblazing leaders in local media are innovating across the country in digital, radio, television and print.
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