Local Media Association and Local Media Foundation work to reinvent business models for news by focusing on our four strategic pillars:

Here are recent articles about our work in all four strategic pillars.

How LebTown’s fundraising strategy led to more watchdog reporting

For many news organizations, philanthropy has become an emerging and sustaining source of revenue. But many readers don’t understand the value journalism can have when effectively covering local governments. That’s why the local news site LebTown in Pennsylvania started a fundraising campaign called the Civic Impact Reporting Project. We asked Davis Shaver, the editor/publisher of […]

No-code development: Technology panacea for local media?

Do you remember where you were when you first saw QuarkXPress and thought, “This is going to change publishing forever”? Or saw your first nonlinear video editor, such as Adobe Premiere, and thought, “This is going to change video production”? Or saw Movable Type, a forerunner to WordPress, and thought, “Now everyone can be a […]

Lessons for U.S. publishers from WAN-IFRA Latin America

If you are a local news organization feeling challenged to chart a course of transformation that results in sustainability, you are not alone! That was my biggest takeaway after attending and speaking at WAN-IFRA Latin America. The challenges — and the pathways forward for sustainability — for news organizations in the U.S. are not as […]

Knight x LMA BloomLab Cohort 2 launches with Atlanta in-person meeting

The Knight x LMA BloomLab team conducted a successful launch meeting Nov. 2-3 for the eight new publishers selected as participants in Cohort 2. The BloomLab team, along with publishers and other representatives from each publication, met in Atlanta to become acquainted, share logistical information, and review overall lab goals and deliverables. Kinsey Wilson, founder and […]

What 19 newsrooms did right funding journalism with philanthropy

In October, 19 newsrooms in the RFA/LMA Sustainability Lab had the opportunity to present to a panel of funder judges their plans to fund essential local journalism through philanthropy. What those newsrooms did right, according to the funder judges, offers a set of best practices that can be applied by any news organization. The panel […]

Oklahoma collaborators cover underreported communities, amplify audience engagement

A record number of news organizations in Oklahoma partnered with each other this summer on projects reporting on underserved communities. Oklahoma Media Center funded the collaborations. OMC, a 501(c)(3) nonprofit organization, supports and strengthens Oklahoma’s local journalism ecosystem and spurs innovation through statewide collaboration that benefits diverse audiences. Since Inasmuch Foundation and Local Media Association […]

News outlets selected for third cohort of LMA Lab for Journalism Funding

(October 27, 2022) — Local Media Association is pleased to announce the news organizations that will participate in the third cohort of its Lab for Journalism Funding. The lab will help these local news organizations develop and execute strategies to fund essential local journalism via philanthropy. The six-month immersive lab runs from November 2022 through April […]

How The Spokesman-Review tapped into locals’ love of books to raise $1 million

When Rob Curley set out to host events as a fundraiser for the The Spokesman-Review in Spokane, Washington, he wasn’t aiming to raise money from ticket sales. The events, he said, were “built around the idea that you were going to show the community what it was like to actually come together and talk about […]

How the Manchester Ink Link raised $16,000 from 148 supporters to support local news

For many news organizations, philanthropy has become an emerging and sustaining source of revenue. But how does a news organization start that work of asking their community for donations? In this Q&A we talk with Carol Robidoux, the editor/publisher of Manchester Ink Link, about the Manchester Ink Link’s Manchester Rising Reporting Fund. Robidoux used videos […]

Five takeaways from ONA 2022 in Los Angeles

The annual Online News Association conference was held last week in Los Angeles and three LMA staff members were in attendance, speaking on panels and meeting with other peers in the industry. Here’s what LMA’s Penny Riordan, Apryl Pilolli, and Andrew Ramsammy took away from the conference focused on digital journalism. Solutions for increasing trust […]


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