Strategic Pillars

Local Media Association and Local Media Foundation work to reinvent business models for news by focusing on our four strategic pillars:

Here are recent articles about our work in all four strategic pillars.

Promised Land story-sharing subject surpasses 200 stories … and counting

Oklahoma Media Center news organizations have published 234 Promised Land stories covering the statewide collaborative’s shared topic: documenting ramifications of a landmark Supreme Court ruling last year. OMC collaborators unanimously decided last spring to cover how the McGirt v. Oklahoma decision affects both tribal and non-Indigenous residents in the state. In 2020, the court decided […]

Word In Black

Word in Black has a banner week

Ripples began to emerge in early September from the launch of Word In Black, a collaborative of 10 of the nation’s leading Black publishers, managed by Local Media Association. Last year, after the murder of George Floyd and America’s reckoning on race, we launched the Fund for Black Journalism, which became the seed for Word […]

From ‘watchdog’ to ‘guide dog’: How Covering Climate Collaborative engages audiences with solutions reporting

It’s been a bad-news summer for climate change. From the “code red for humanity” headline from the Intergovernmental Panel on Climate Change report to a summer filled with heat waves, drought, wildfires, hurricanes, and flooding, the effects of climate change are here, now and local. But research shows audiences may disengage from news — from […]

Revenue under the rainbow for OTT and Connected TV? Digital Revenue Summit takeaways

At Local Media Association’s recent Digital Revenue Summit, two virtual sessions focused on revenue strategies for Over-The-Top and Connected TV, including how to hone the pitch and a deep dive into owned-and-operated strategies. Here are some key highlights and takeaways noted by LMA staff. Honing the pitch for OTT/CTV This session featured two veterans of […]

How media publishers can plan for life after the cookie

If you ask local media publishers how they feel about Google’s upcoming changes to remove third-party cookies from Chrome, many would say they are working on a plan, but aren’t sure what the impact will be. While prospective impact to advertising revenue remains full of unknowns, publishers can take steps now to prepare. Industry experts […]

‘Code red for humanity’: Newsrooms in LMA Covering Climate Collaborative localize IPCC climate report

In August, the Intergovernmental Panel on Climate Change released its latest report on the state of our planet’s climate. The report, compiled by a team of more than 200 scientists, was summarized by U.N. Secretary-General António Guterres as a “code red for humanity.” The findings are “a reality check,” said Valérie Masson-Delmotte, a climate scientist […]

Pandemic realities

New pandemic realities: Gannett, Graham, Scripps navigate return-to-office, revenue effects

People have been trying to plan for life post-pandemic, but now company leaders wonder if we are even there yet, in light of the COVID-19 Delta variant and the recent surge in cases. Leaders from Gannett, Graham Media Group and The E.W. Scripps Co. recently shared how they have approached return-to-office and revenue effects since […]


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