Strategic Pillars

Local Media Association and Local Media Foundation work to reinvent business models for news by focusing on our four strategic pillars:

Here are recent articles about our work in all four strategic pillars.

Agile methodology in the newsroom: Facebook Accelerator case study with Native News Online

Thirty news organizations from North America are currently participating in the Facebook Journalism Project’s Accelerator program, focused on reader revenue. Local Media Association staff joined and participated in the virtual workshops. The news organizations — half of which are owned or led by Black, Indigenous, Latinx, Asian, or other people of color — were invited […]

Better together: How science partnerships enhance local climate reporting

The challenges facing local news organizations are well documented, from revenue disruption and staffing cuts to debunking misinformation, all exacerbated by the pandemic. Those challenges can be even greater when it comes to reporting on climate change because of the need to get the science right, and the constant pull of breaking news. One way […]

Small publications, big opportunities for journalism funded by philanthropy

When it comes to funding journalism projects through philanthropy, size doesn’t matter. That’s the message three small, local publishers shared at the Radically Rural conference in late September. In fact, these publishers may have an advantage in seeking this support; and donations and grants can have an outsized impact for smaller news organizations. Hosted in […]

The AFRO-American Newspapers invests to digitize 129 years of archives

The AFRO-American Newspapers has a daunting task ahead: Creating a searchable and publicly-accessible database to house an estimated 3 million photos, thousands of letters, business records, original audio recordings, advertisements and even reporters’ notebooks. And then there are the newspapers themselves — 129 years of them. “The collection is really remarkable. It’s probably one of […]

LMA Covering Climate Collaborative awarded GNI funding to build story-sharing platform

Local Media Association has been awarded $200,000 in funding from the Google News Initiative to pilot and develop story-sharing technology for the LMA Covering Climate Collaborative. LMA will partner with Distributed Media Lab to develop and curate story sharing tools that can be used by the 23 local newsrooms in the climate collaborative to expand […]

Promised Land story-sharing subject surpasses 200 stories … and counting

Oklahoma Media Center news organizations have published 234 Promised Land stories covering the statewide collaborative’s shared topic: documenting ramifications of a landmark Supreme Court ruling last year. OMC collaborators unanimously decided last spring to cover how the McGirt v. Oklahoma decision affects both tribal and non-Indigenous residents in the state. In 2020, the court decided […]

Word In Black

Word in Black has a banner week

Ripples began to emerge in early September from the launch of Word In Black, a collaborative of 10 of the nation’s leading Black publishers, managed by Local Media Association. Last year, after the murder of George Floyd and America’s reckoning on race, we launched the Fund for Black Journalism, which became the seed for Word […]

From ‘watchdog’ to ‘guide dog’: How Covering Climate Collaborative engages audiences with solutions reporting

It’s been a bad-news summer for climate change. From the “code red for humanity” headline from the Intergovernmental Panel on Climate Change report to a summer filled with heat waves, drought, wildfires, hurricanes, and flooding, the effects of climate change are here, now and local. But research shows audiences may disengage from news — from […]

Revenue under the rainbow for OTT and Connected TV? Digital Revenue Summit takeaways

At Local Media Association’s recent Digital Revenue Summit, two virtual sessions focused on revenue strategies for Over-The-Top and Connected TV, including how to hone the pitch and a deep dive into owned-and-operated strategies. Here are some key highlights and takeaways noted by LMA staff. Honing the pitch for OTT/CTV This session featured two veterans of […]


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