Local Media Association and Local Media Foundation work to reinvent business models for news by focusing on our four strategic pillars:
- Business transformation
- Journalism funded by philanthropy
- Industry collaboration
- Sustainability for publishers of color / diversity, equity and inclusion
Here are recent articles about our work in all four strategic pillars.
Local Media Foundation to provide management services to Solving Sacramento collaborative
Local Media Foundation will provide fundraising support, administrative oversight, business transformation consulting and other resources.
Better together: How news partnerships enhance local climate reporting and reach
Newsrooms in LMA’s Covering Climate Collaborative have been working to combine their strengths and widen the reach of their reporting to new audiences.
LMA to launch Technology Resource Center for media industry, supported by Google News Initiative
Technology can be an accelerant or a roadblock on the path to sustainability and growth for local media organizations. To help them achieve the best possible outcomes from investments in enabling platforms, Local Media Association plans to launch a Technology Resource Center in early 2022, with support from Google News Initiative. The LMA Technology Resource […]
LMA announces LGBTQ+ collaborative, Word Is Out, with Google Innovation Challenge funding
Word Is Out: A Queer Media Collaborative (QMC) will focus on business sustainability and producing great journalism.
The Path Forward: LMA’s Solving for Chicago collaborative will focus on solutions to persistent pandemic problems
Through “The Path Forward,” the collaboration’s 20+ newsrooms will build on its coverage of essential workers to tackle how COVID-19 has prompted communities to rethink solutions to problems of housing, education and public safety, as well as employment and public health.
10 takeaways from the Lenfest News Philanthropy Summit
For newsrooms looking to diversify their revenue streams and build sustainable funding models, there were many takeaways.
6 lessons from The Fresno Bee on funding journalism: A conversation with Joe Kieta, executive editor
recently about the launching of the Fresno Bee Education Lab, and the opportunity around journalism funded by philanthropy. Here are six lessons relevant to any news organization developing funded journalism projects.
How scrum framework helped accelerate digital subscription growth at Southeast Missourian
Though the Southeast Missourian has focused on growing digital subscriptions for several years, a more refined approach to testing and learning in 2021 yielded a 32 percent improvement in new subscription starts from the same time period in 2019, and brought in nearly four times as many new email signups with company’s annual best-of contest, compared to 2020.
Data stories that drive audiences: Lessons from LMA’s Crosstown Data Pilot
The newsrooms at WRAL-TV and NOLA.com/The Times-Picayune/The Advocate combined have now reported more than 40 stories grounded in local, publicly available datasets.
What Word In Black is learning from launching a national newsletter
Digital startup Word In Black has a lofty goal to reach 500,000 newsletter subscribers in the next two years. With support from the Google News Initiative and Local Media Association, founding members recently agreed to fund three low-cost initiatives to boost newsletter subscriptions. They gained an added benefit from these audience growth initiatives: they generated […]
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