A practical playbook for local media companies
Local Media Innovation Insights (LMII) reports focus on promising trends/opportunities from local media companies of all kinds, including newspapers, digital news sites, TV/radio and more. Subscriptions are open to all local media outlets.
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This report details strategies and tactics to help you win with zero- and first-party data, a practical playbook for local media companies.
In this report, we will:
• Clarify the differences between zero-, first-, second- and third-party data in plain language.
• Show why zero- and first-party data are strategically critical for local media companies.
• Outline concrete tactics to collect more and better data from your audience.
• Recommend a lightweight data infrastructure and governance model.
• Describe how to monetize these data assets with new and enhanced products for advertisers and consumers.
• Provide visual frameworks you can adapt for presentations and training.
Use this as an executive briefing for senior leaders and a playbook starter for your audience, product and revenue teams.