Kyle Rickhoff

Kyle Rickhoff joins Word In Black as a founding member of the Insights Team, bringing more than two decades of leadership in local news, audience analytics and digital transformation. He has helped media organizations across the U.S. unify data sources, develop first- and zero-party data strategies and build systems that translate insights into measurable editorial and business outcomes.

Previously, Kyle led audience analytics strategy at Lee Enterprises and founded AlignSimple, a fractional strategy firm supporting newsrooms and broadcasters. Known for aligning stakeholders across editorial, product, and revenue teams, he blends strategic clarity with hands-on implementation making data approachable, impactful, and mission-aligned. He holds an MBA from the University of Montana and remains deeply committed to strengthening journalism that serves local communities.