Where local media explores what’s next.
The local media industry is changing fast. New technologies, emerging business models, AI, data and evolving audience behaviors are creating new opportunities — and new questions — for media organizations.
The LMA Innovation Club is where local media leaders come together to look beyond what’s happening today and explore what’s next.
Designed exclusively for Local Media Association members, the Innovation Club is a collaborative forum for forward-thinking media professionals to step away from the day-to-day, explore emerging ideas and technologies, learn from one another and think about what their organizations should be testing, building and preparing for next.
Look around the corner
There are plenty of opportunities to learn about the tools and technologies available today. The Innovation Club is different.
Instead of asking, “How does this work?” we’ll ask:
What’s coming next?
What should local media companies be paying attention to now?
What should we be experimenting with?
Where are the next opportunities for growth, efficiency and audience engagement?
Each month, Innovation Club members will explore a timely, forward-looking topic with a focus on ideas that could have a meaningful impact on local media.
Topics may include:
- Cutting-edge developments in artificial intelligence
- New opportunities in data and analytics
- Emerging technology and platforms
- Innovative approaches to revenue and audience growth
- New tools, experiments and business models
- Trends that could reshape how local media organizations operate and serve their communities
More than a webinar. A community of innovators.
The Innovation Club is designed to be interactive, collaborative and practical.
Members won’t simply listen to presentations. They’ll exchange ideas, share experiments, discuss what’s working — and what isn’t — and learn alongside peers who are tackling many of the same challenges.
It’s a place to ask questions, test assumptions and discover ideas you can bring back to your organization.
How it works
The Innovation Club meets once a month and is available exclusively to LMA member organizations.
Participating organizations are encouraged to identify an Innovation Club team of at least three people, bringing different perspectives and areas of expertise into the conversation. Sessions will intentionally remain small, typically bringing together approximately 20–25 participants, to encourage meaningful discussion and collaboration.
Think ahead. Experiment. Innovate.
Innovation rarely happens when everyone is focused only on today’s deadlines.
The LMA Innovation Club creates dedicated time to look ahead, connect with other innovators and explore the ideas that could shape the next chapter of local media.
Don’t just keep up with change. Help shape what comes next.
Join the LMA Innovation Club
The LMA Innovation Club is an exclusive benefit for Local Media Association members.
Interested in participating? Join the Innovation Club and bring your team into the conversation about what’s next for local media.
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