General Manager, The Branded Content Project
Julia is a branded content strategist and innovative project manager who is leading a combined initiative focused on branded content for Local Media Association, Local Media Consortium, and the Facebook Journalism Project. A former Gray Television executive with extensive branded content experience, Campbell is leading groups of broadcasters, print, and digital publishers who are testing out promising business models. The ultimate goal is to report back to the industry and provide playbooks that publishers can use to succeed and grow revenue in their local markets.
Campbell spent nearly a decade at Gray Television, previously as vice president of media systems, where she created MomsEveryday, an award-winning television, digital, social and OTT branded content initiative focused on helping local businesses connect with families across the country while creating profitability for the TV stations. In addition to extensive branding experience, Campbell is familiar with the challenges and opportunities of local news, having served in director and editor positions at a number of local and national TV stations, including CNN. Her media career has crossed through some of the smallest of markets, like Casper, Wyo., to some of the largest such as Atlanta. Campbell earned her bachelor of science in journalism from the University of Colorado Boulder.