The Branded Content Project • The Fund for Black Journalism
With over three decades of marketing experience, Peter Lamb has worked with some of the world’s largest media companies and helped orchestrate some of their most impressive successes. As a strategy consultant Peter transforms media companies to make them more efficient, more competitive, and more profitable. For Peter’s clients, this entails an unprecedented focus on NEW-NEW revenue, an approach that targets customers that have never used the client’s products or services.
Born in Cape Town, South Africa, Peter Lamb went on to become an internationally-known tennis star, competing at both Wimbledon and the U.S. Open between 1975 and 1982. He earned an undergraduate degree from Vanderbilt University and his MBA from the Harvard Business School. Peter then set about doing marketing work for big names like IBM and Harte Hanks Communications until 1991, when he founded Lamb Consulting and began harnessing his unique and proven approach to marketing and business to guide publications all over the world.
Since the inception of Lamb Consulting, Peter has worked with an extensive list of clients that span the globe. He has consulted with El Clasificado, the largest weekly Spanish-language publication in the U.S., The Wall Street Journal, Google and Facebook. He has also advised the Black Press Media Group in Canada, the Honolulu Star-Advertiser, and Star-Metroland Media. From Saudi Arabia, South Africa, Hungary, Great Britain, and Singapore to Toronto, Los Angeles, and New York— Peter has helped transform publications and empower them to become more effective and profitable. His speaking engagements, seminars and webinars have been endorsed by many national/international media events, including the WAN-IFRA World Newspaper Congress, International Classified Marketing Association, Local Media Association, and more.
When Peter isn’t busy transforming businesses, he spends his time with his family and enjoying the outdoors. He’s an avid reader and finds his inspiration from the stories of athletes, entertainers, and world figures that have overcome difficult circumstances to achieve something great.