Presenting Sponsor
The Google News Initiative works side-by-side with publishers and journalists to build a more sustainable, diverse and innovative news ecosystem.
Cub’s Night Sponsor
Just ads that work
Gold Sponsor
AdCellerant provides businesses access to high-quality digital marketing technology and solutions through partnerships with media companies and agencies. Focused on generating results and growth for businesses of all sizes, AdCellerant offers best-in-class technology and software, award-winning customer service, expert education, and exceptional operational support to ensure customer campaign performance. Leveraging proprietary technology Ui.Marketing, AdCellerant effectively connects businesses with their ideal customer at the right time. Harnessing an easy-to-use and nimble digital advertising tool, users can manage the entire buyer’s journey from quick and accurate comprehensive proposal creation, campaign launch, and campaign performance. All within a single platform.
Contact: Benjamin Bouslog, bbouslog@adcellerant.com
Gold Sponsor
BlueLena accelerates audience growth and digital transformation by deploying world-class technology, and delivering the expertise and professional services to develop and sustain subscription, membership and donation models for long-term success. Our integrated technology and managed services support a diverse mix of over one hundred non-profit and for profit newsrooms, native digital and print plus digital publications, as well as established and new media brands. Our clients represent membership with the Local Media Association, LION Publishers, the Institute for Nonprofit News, the Black Press Association, the National Association of Hispanic Press and the Association of Alternative Newsmedia.
Contact: Daniel Williams, Founder and CEO (daniel@bluelena.io)
Gold Sponsor
Compulse is a marketing technology company that is dedicated to improving the efficiency and profitability of local media companies. Our comprehensive platform, Compulse 360, simplifies the entire advertising process, from proposal creation to campaign fulfillment and report generation. Furthermore, our no-arbitrage pricing model significantly reduces the cost of digital media, resulting in partner margins that are enhanced by up to 30% or more.
Gold Sponsor
Newspack is a publishing and revenue platform for independent news organizations. It’s designed to keep you on the leading edge of digital technology, help you develop a loyal audience and move you toward long-term sustainability. A project of WordPress.com and the Google News Initiative, it was developed by journalists and technologists who collectively have over 100 years of digital publishing experience.
Gold Sponsor
AI Tools to Assist Your Newsroom and Business
Nota is a SaaS company using AI-enabled tools to streamline publisher’s content creation and distribution. Their tools optimize headlines, generate video, improve your internal search functionality and much more. Nota works alongside teams (not in place of them) with no additional infrastructure or technology expertise required. They work with audience teams through a dashboard and editorial teams through a CMS integration (Newspack). This is additive AI built specifically for local media.
AI for Everyone Workshop Sponsor
The Associated Press is an independent global news organization dedicated to factual reporting. Founded in 1846, AP today remains the most trusted source of fast, accurate, unbiased news in all formats and the essential provider of the technology and services vital to the news business. More than half the world’s population sees AP journalism every day. Online: www.ap.org
1:1 Meeting Participant
United Robots is the world’s leading Content-as-a-Service solution for automated editorial content. The company provides automated editorial content from structured data using data science and AI, including NLG (Natural Language Generation). United Robots has provided some 200 news sites with > 5mi automated texts since launch in 2015, on topics like real estate sales, sports, company registrations and traffic incidents.
United Robots works as a partner to publishers in Scandinavia, Europe and North America who are using robots as newsroom resources to launch new verticals, drive conversions, provide real-time services, do geo targeting and more. Automated editorial content is proving particularly impactful for local media, where newsroom resources are often limited, and there’s a need to provide relevant and up-to-date content across lots of local communities. United Robots new white paper Best Practice for Content Automation in Local Media is available free to download here.
1:1 Meeting Participant
Nativo is the storytelling platform where brands and publishers can distribute brand stories at scale while gaining more insights about their content than anywhere else.
For brands, Nativo enables storytelling at scale with the largest native reach and reveals insights that unlock return-on-content. For publishers, Nativo enriches monetization with the most comprehensive platform for next-generation ad formats and breakthrough technology for accelerated webpages. Nativo’s mission is to equip advertising for the age of content, improving the web experience and creating meaningful connections for today’s digital consumer.
1:1 Meeting Participant
INDIGO TRIGGER is a boutique consulting firm specializing in Lead-to-Cash platform consulting with a focus on system integration, project management, platform implementation, roadmap development and strategic planning. INDIGO TRIGGER has helped some of the world’s largest media companies improve Lead-to-Cash operations including Gannett, Hearst, Black Press Media, Postmedia, MediaNews Group, Lee Enterprises, and a host of others. INDIGO TRIGGER is based in Portsmouth, NH and can be found online at www.indigotrigger.com.
1:1 Meeting Participant
Column is a public benefit technology company that builds software for publishers to better manage their public notice business. Founded in 2020 by the fifth generation of a newspaper family from Manhattan, Kansas, Column currently partners with over 300 newspapers across the country. Column’s software platform helps publishers increase public notice revenue, deliver a modern customer experience, and streamline all aspects of their public notice business from affidavits to invoicing. Publishing groups of all shapes and sizes are on the Column platform, including Lee Enterprises, Ogden Newspapers, Wick Communications, CherryRoad Media, and The Washington Post.
Lanyard Sponsor
For nearly 15 years, PRConnect has partnered with publishers to place sponsored stories and press releases on branded websites while driving traffic to generate guaranteed revenues. Using white-label technology, the content appears in its own section and is seamlessly integrated into the local media site in order to enhance the overall reader experience.
Collaboration Day Sponsor
CitySpark provides a complete events solution–content, tools and revenue–to more than 1000 publishers. CitySpark’s hyper-local event engine identifies and aggregates all of the local events in an area which then populate directly to a newly-designed, responsive calendar hosted on the publisher’s site and integrated with extensive self-serve marketing and promotion options. Robust reverse publishing and newsletter tools enable utilization of the same content across channels. Business listings, private-label ticketing, and turn-key voice skills are also available.
Exhibitor
Sell Smarter® with SalesFuel. Our portfolio of sales solutions includes AdMall® – used by thousands of local media sales reps and digital marketing professionals to generate new revenue, grow existing accounts and replace lost business. With just a single sale, you can cover an entire year of AdMall access while generating a swift return on investment. Other SalesFuel solutions include: SalesCred® skills-building solutions, based on the bestselling book by C. Lee Smith, for establishing sales credibility with every new prospect and reaching “trusted advisor” status faster. And our TeamTrait™ workforce analytics platform helps managers avoid expensive hiring mistakes, reduce turnover and make difficult conversations easier.
Empower your sales team to reach their full potential with SalesFuel.
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