The Google News Initiative works side-by-side with publishers and journalists to build a more sustainable, diverse and innovative news ecosystem.
Cub’s Night Sponsors
Revcontent: Just ads that work
BLOX Digital (formerly TownNews) empowers content producers to connect with their worldwide audiences—at scale—and continuously transform to achieve their business goals. With over 2,000 clients in all 50 U.S. states, Canada, Puerto Rico, Guam, and other U.S. territories, BLOX Digital has established itself as a reliable and effective partner for media companies of all sizes.
Our comprehensive suite of solutions encompasses everything from content management systems to managed digitaladvertising services, ensuring that you have access to the latest technology and strategies to succeed in today’s ever-changing media landscape. Learn more at BLOXDigital.com.
AdCellerant provides businesses access to high-quality digital marketing technology and solutions through partnerships with media companies and agencies. Focused on generating results and growth for businesses of all sizes, AdCellerant offers best-in-class technology and software, award-winning customer service, expert education, and exceptional operational support to ensure customer campaign performance. Leveraging proprietary technology Ui.Marketing, AdCellerant effectively connects businesses with their ideal customer at the right time. Harnessing an easy-to-use and nimble digital advertising tool, users can manage the entire buyer’s journey from quick and accurate comprehensive proposal creation, campaign launch, and campaign performance. All within a single platform.
Contact: Benjamin Bouslog, email@example.com
BlueLena accelerates audience growth and digital transformation by deploying world-class technology, and delivering the expertise and professional services to develop and sustain subscription, membership and donation models for long-term success. Our integrated technology and managed services support a diverse mix of over one hundred non-profit and for profit newsrooms, native digital and print plus digital publications, as well as established and new media brands. Our clients represent membership with the Local Media Association, LION Publishers, the Institute for Nonprofit News, the Black Press Association, the National Association of Hispanic Press and the Association of Alternative Newsmedia.
Contact: Daniel Williams, Founder and CEO (firstname.lastname@example.org)
Compulse is a marketing technology company that is dedicated to improving the efficiency and profitability of local media companies. Our comprehensive platform, Compulse 360, simplifies the entire advertising process, from proposal creation to campaign fulfillment and report generation. Furthermore, our no-arbitrage pricing model significantly reduces the cost of digital media, resulting in partner margins that are enhanced by up to 30% or more.
Newspack is a publishing and revenue platform for independent news organizations. It’s designed to keep you on the leading edge of digital technology, help you develop a loyal audience and move you toward long-term sustainability. A project of WordPress.com and the Google News Initiative, it was developed by journalists and technologists who collectively have over 100 years of digital publishing experience.
AI Tools to Assist Your Newsroom and Business
Nota is a SaaS company using AI-enabled tools to streamline publisher’s content creation and distribution. Their tools optimize headlines, generate video, improve your internal search functionality and much more. Nota works alongside teams (not in place of them) with no additional infrastructure or technology expertise required. They work with audience teams through a dashboard and editorial teams through a CMS integration (Newspack). This is additive AI built specifically for local media. Reach out for a demo! Contact: Josh, CEO of Nota @ email@example.com or learn more at heynota.com
Lede AI: Newsroom Superpowers
Artificial intelligence and automated reporting are here and will only become better and more powerful. How to deploy AI is the central question every news leader must answer.
Lede AI has been guiding news organizations in the deployment of useful and productive AI that keeps the control in their hands and puts their readers and staff first.
Tansa‘s AI-driven copy-editing and generative tools revolutionize the journey from article creation to publication. In the fast-paced news industry, being the first to publish is crucial, but presenting error-free content is equally vital to maintain your credibility and avoid embarrassment.
Leading news producers place their trust in Tansa’s proofing tools to enhance their content creation process. Tansa offers unmatched quality control by proofing against The Associated Press guidelines as well as your in-house style. With AI-generated SEO headlines, article summarization, social media tools, and keyword identification, Tansa further simplifies the editing process, ensuring your content is engaging and optimized.
For over two decades, Tansa has been at the forefront of providing advanced text proofing solutions to professional publishers. Leveraging AI and machine learning, our solutions effectively minimize errors and streamline the entire editing process.
Social News Desk offers powerful social media management software and best-in-class service to help you take control of your social media, engage your audience, grow revenue and fulfill your mission.
First-party data through community. That’s Chord. Chord allows media organizations to quickly deploy robust and engaging communities right on their own websites, driving actionable first-party interactions that drive revenue. Chord’s integrated ad spaces and local ad network capabilities are groundbreaking, dramatically enhancing digital revenues for our media partners. Deploy your fully branded community today. https://chordcommunities.com
News Revenue Hub is dedicated to helping news organizations build financial sustainability. Whether a newsroom is a for-profit or nonprofit, building more reliable revenue streams is crucial to success. To-date, the Hub has helped digital newsrooms raise $85 million in volunteer reader revenue.
As capacity-builders, we plug in our team’s expertise in audience & membership development, build new products like newsletters and events, and implement best practices into newsrooms. Wework with newsrooms of all scales and models — from local organizations like El Paso Matters to operations like The Guardian. Reach our team to discuss how we can partner in achieving your goals: firstname.lastname@example.org
GroundTruth is a media company that turns real-world behavior into marketing that delivers real business results. Using observed real-world consumer behavior, like location and purchase data, it creates targeted advertising campaigns across all screens for advertisers. GroundTruth then measures how consumers respond to the campaigns – including if they physically show up to a location or website – to understand the real business results generated by a brand’s advertising. GroundTruth’s proprietary Location, Place, and Visitation data sets are accredited by the Media Ratings Council and trusted by thousands of brands and their agencies. Learn more at GroundTruth.com.
AI for Everyone Workshop Sponsor
The Associated Press is an independent global news organization dedicated to factual reporting. Founded in 1846, AP today remains the most trusted source of fast, accurate, unbiased news in all formats and the essential provider of the technology and services vital to the news business. More than half the world’s population sees AP journalism every day. Online: www.ap.org
Opening Day ‘How to Sell Your Best Idea’ Workshop Sponsor
Guarantee Digital (GD) is a full-service Digital Solutions provider to Media Partners and Agencies in over 200 markets around the US. GD’s white label digital agency partner program enables Media Partners and their sales teams to offer essential digital marketing and services without adding expensive production headcount. Some partners resell our entire suite; others round out their digital offerings with a handful of key products. Partners especially like our recurring, subscription-based web/SEO bundles, perfect for building long-term revenue with low churn rates. Dedicated account managers oversee all fulfillment so your team can stay focused on sales. GD’s branded partner portal includes an on-demand proposal builder, 24/7 reporting dashboard and free creative services. We also offer prospecting tools, on-demand sales support, and provide master class sales and product training to help your team sell more.
Wednesday Track Sponsor
Newspaper Manager is a web-based CRM solution designed to bring a world-class customer relationship management platform, a sales pipeline opportunities module, an order management system that handles print orders, events, and digital products, a powerful billing module, an accounts receivable system, a full reporting suite, and an audience development platform that includes a landing page management system, email marketing automation, website visitor identification platform, competitor insights, and an email verification program, into one unified platform. Key features include a new Google Chrome Extension, a built-in electronic signature system, an automated notifications system, an expansive production and project management module, and custom proposals, statements, and invoices.
Pens and Notepad Sponsor
Dirks, Van Essen & April is the leading merger and acquisition firm in the U.S. newspaper industry. Since its inception in 1980, the firm has focused primarily on assisting companies in the sale, acquisition and valuation of daily and weekly newspapers for a variety of purposes. It has thus established itself as the industry’st top authority on transactions and valuations. In addition, Dirks, Van Essen & April offers consulting services to newspaper companies.
LMA R&D Award Winner. Like Google Ad Manager, but better and built for local. Ad sales should be fun for the reps and the clients. We’ve made over 2000 publishers worldwide have fun and look cool since 2012, and we’re still a scrappy little hands-on company that truly cares for our fanatical customers. Always have been, always will be.
1:1 Meeting Participant
United Robots is the world’s leading Content-as-a-Service solution for automated editorial content. The company provides automated editorial content from structured data using data science and AI, including NLG (Natural Language Generation). United Robots has provided some 200 news sites with > 5mi automated texts since launch in 2015, on topics like real estate sales, sports, company registrations and traffic incidents.
United Robots works as a partner to publishers in Scandinavia, Europe and North America who are using robots as newsroom resources to launch new verticals, drive conversions, provide real-time services, do geo targeting and more. Automated editorial content is proving particularly impactful for local media, where newsroom resources are often limited, and there’s a need to provide relevant and up-to-date content across lots of local communities. United Robots new white paper Best Practice for Content Automation in Local Media is available free to download here.
1:1 Meeting Participant
Nativo is the storytelling platform where brands and publishers can distribute brand stories at scale while gaining more insights about their content than anywhere else.
For brands, Nativo enables storytelling at scale with the largest native reach and reveals insights that unlock return-on-content. For publishers, Nativo enriches monetization with the most comprehensive platform for next-generation ad formats and breakthrough technology for accelerated webpages. Nativo’s mission is to equip advertising for the age of content, improving the web experience and creating meaningful connections for today’s digital consumer.
1:1 Meeting Participant
INDIGO TRIGGER is a boutique consulting firm specializing in Lead-to-Cash platform consulting with a focus on system integration, project management, platform implementation, roadmap development and strategic planning. INDIGO TRIGGER has helped some of the world’s largest media companies improve Lead-to-Cash operations including Gannett, Hearst, Black Press Media, Postmedia, MediaNews Group, Lee Enterprises, and a host of others. INDIGO TRIGGER is based in Portsmouth, NH and can be found online at www.indigotrigger.com.
1:1 Meeting Participant
Column is a public benefit technology company that builds software for publishers to better manage their public notice business. Founded in 2020 by the fifth generation of a newspaper family from Manhattan, Kansas, Column currently partners with over 300 newspapers across the country. Column’s software platform helps publishers increase public notice revenue, deliver a modern customer experience, and streamline all aspects of their public notice business from affidavits to invoicing. Publishing groups of all shapes and sizes are on the Column platform, including Lee Enterprises, Ogden Newspapers, Wick Communications, CherryRoad Media, and The Washington Post.
1:1 Meeting Participant
Site Impact is the premier white labeled email marketing data company. With over 200+ million opt-in consumer records, Site Impact can provide targeted email campaigns along targeted data for omni-channel use.
1:1 Meeting Participant
Lineup Systems is the world’s leading provider of media sales technology, representing over 6,800 media brands globally, including Gannett/USA Today, New York Times and News Corp. Amplio is Lineup’s multi- channel audience monetization solution that helps media companies realize their full reader revenue potential, using data-driven intelligence to engage, nurture and monetize readers with personalized offers that increase reader revenue and reduce churn. Adpoint is Lineup’s end-to-end multi-channel media advertising sales solution that helps media companies streamline operations, make better use of data, increase efficiency and boost revenue. For more information, visit www.lineup.com or connect on LinkedIn.
For nearly 15 years, PRConnect has partnered with publishers to place sponsored stories and press releases on branded websites while driving traffic to generate guaranteed revenues. Using white-label technology, the content appears in its own section and is seamlessly integrated into the local media site in order to enhance the overall reader experience.
Collaboration Day Sponsor
CitySpark provides a complete events solution–content, tools and revenue–to more than 1000 publishers. CitySpark’s hyper-local event engine identifies and aggregates all of the local events in an area which then populate directly to a newly-designed, responsive calendar hosted on the publisher’s site and integrated with extensive self-serve marketing and promotion options. Robust reverse publishing and newsletter tools enable utilization of the same content across channels. Business listings, private-label ticketing, and turn-key voice skills are also available.
Wednesday breakfast sponsor
Second Street is an audience engagement software platform that is used by over 3,000 media companies and marketers. Our partners use the platform to run contests and interactive content – such as personality quizzes, sweepstakes, photo contests, and more – on their website to generate digital revenue, grow their email database, and engage their audience.
Sell Smarter® with SalesFuel. Our portfolio of sales solutions includes AdMall® – used by thousands of local media sales reps and digital marketing professionals to generate new revenue, grow existing accounts and replace lost business. With just a single sale, you can cover an entire year of AdMall access while generating a swift return on investment. Other SalesFuel solutions include: SalesCred® skills-building solutions, based on the bestselling book by C. Lee Smith, for establishing sales credibility with every new prospect and reaching “trusted advisor” status faster. And our TeamTrait™ workforce analytics platform helps managers avoid expensive hiring mistakes, reduce turnover and make difficult conversations easier.
Empower your sales team to reach their full potential with SalesFuel.
1:1 Meeting Participant
Wrestling with resource constraints in AdOps, Media Planning, Creative Development, or other critical business functions?
SEBPO provides experienced, dedicated resources trained on your specific platforms and processes.
Many of the world’s most prominent publishers, agencies, and AdTech companies trust SEBPO to handle behind-the-scenes, time-consuming tasks so you and your team can stay focused on your mission-critical operations.
Trint is an AI-powered SaaS platform that allows users to quickly craft narratives from transcribed audio or video. Founded by an Emmy Award-winning war reporter, Trint began life as an AI tool for providing accurate, secure transcriptions. Today it’s evolved into a powerful tool for creators of all kinds; from broadcasters, to reporters, marketers, researchers and analysts — anyone who needs to create fast, meaningful content from the vast amounts of audio and video that gets captured every day.
Lunch table sponsor
GlobeNewswire by Notified is one of the world’s largest newswire distribution networks, specializing in the delivery of corporate press releases, financial disclosures and multimedia content to media, investors, and consumers worldwide. Through its proprietary network and partnerships with international news agencies, regional newswires, aggregators, publishing companies, and online networks/news websites, GlobeNewswire provides comprehensive distribution to 158 countries in 35 local languages.