Session 6: Journalism-specific fundraising examples

Personal Appeals
- Klamath Falls Herald and News
  - Editor Tim Trainor wrote In Season of Giving, Don’t forget journalism
- Examiner Media
  - https://givebutter.com/theexaminernews
  - Publisher Adam Stone wrote Op-Ed in the paper about saving journalism
  - Personal outreach to individuals he corresponded with regularly as a local publisher; introduced topic/recent article first before asking for money directly
  - Planned cadence of regular content related to the fund, including columns from other staff members (example)
  - Asked employees to email people they thought might donate
  - Thank you article
Newsletter Pitches
- Manchester Ink Link – E-News Pitches
Crowdfunding Campaigns
- CT Mirror: The Gavel Give to raise funds for legislative coverage
  - Pre-launch appeal, Launch appeal, Appeal 1, Appeal 2, Appeal 3
- The City: Editorial Fundraising Project
  - Appeal 1 , Appeal 2, Appeal 3
- Berkleyside: Founders Fund Campaign for Reporter/Beat
  - Appeal
Giving Tuesday Instagram Posts