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Local Media Association + Local Media Foundation / Local Media Foundation

Local Media Association + Local Media Foundation

Reinventing business models for news

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Home » Session 6: Journalism-specific fundraising examples

Session 6: Journalism-specific fundraising examples

  • Personal Appeals
    • Klamath Falls Herald and News
      • Editor Tim Trainor wrote In Season of Giving, Don’t forget journalism
    • Examiner Media
      • https://givebutter.com/theexaminernews
      • Publisher Adam Stone wrote Op-Ed in the paper about saving journalism
      • Personal outreach to individuals he corresponded with regularly as a local publisher; introduced topic/recent article first before asking for money directly
      • Planned cadence of regular content related to the fund, including columns from other staff members (example)
      • Asked employees to email people they thought might donate
      • Thank you article
  • Newsletter Pitches
    • Manchester Ink Link – E-News Pitches
  • Crowdfunding Campaigns
    • CT Mirror: The Gavel Give to raise funds for legislative coverage
      • Pre-launch appeal, Launch appeal, Appeal 1, Appeal 2, Appeal 3
    • The City: Editorial Fundraising Project
      • Appeal 1 , Appeal 2, Appeal 3
    • Berkleyside: Founders Fund Campaign for Reporter/Beat
      • Appeal
  • Giving Tuesday Instagram Posts
    • Kyle Whitfield at NOLA | The Advocate  
    • Example from KUT’s Ben Philpott
    • Laura Collins and Leeds News
    • Waltham Forest Echo 
    • Ty Rushing and The N’West Iowa



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