- Personal Appeals
- Klamath Falls Herald and News
- Editor Tim Trainor wrote In Season of Giving, Don’t forget journalism
- Examiner Media
- https://givebutter.com/theexaminernews
- Publisher Adam Stone wrote Op-Ed in the paper about saving journalism
- Personal outreach to individuals he corresponded with regularly as a local publisher; introduced topic/recent article first before asking for money directly
- Planned cadence of regular content related to the fund, including columns from other staff members (example)
- Asked employees to email people they thought might donate
- Thank you article
- Klamath Falls Herald and News
- Newsletter Pitches
- Manchester Ink Link – E-News Pitches
- Crowdfunding Campaigns
- Giving Tuesday Instagram Posts