About the Podcast
Keep it Local! is a trusted local media podcast reaching engaged listeners who care about community, business and local impact. Hosted by Ryan Welton for Local Media Association, Keep It Local is a podcast about smart ideas, sustainable innovation and the people doing the real work to keep local journalism thriving. Whether you’re a publisher, editor, ad director or community advocate — this show is for you.
- Audience: Local business owners, professionals, civic leaders, and engaged residents
- Frequency: Monthly
- Average Downloads per Episode: 200
- Distribution: Apple Podcasts, Spotify, Google Podcasts, YouTube, website embeds, and social promotion
Sponsorship Opportunities
Title Sponsor (Exclusive)
Investment: $1,500/month or $15,000/year
Includes:
- Podcast named as: “Keep it Local!, presented by [Sponsor]”
- Pre-roll ad (15–30 seconds) at the start of every episode
- Post-roll ad (15–30 seconds) at the close of every episode
- Host-read sponsor message (live-read for authenticity)
- Sponsor logo on:
- Podcast cover art
- Episode graphics
- Podcast webpage
- Logo and link in episode show notes
- Monthly sponsor mention across podcast social media posts
- 1 episode exclusive with sponsor
- Category exclusivity
- Quarterly performance report (downloads, reach, engagement)
Supporting Sponsor
Investment: $4,000 / quarter
Includes:
- Pre-roll or post-roll ad (15 seconds) on sponsored episodes
- Host-read sponsor message
- 1 episode exclusive with sponsor
- Logo on podcast webpage
- Logo + link in show notes
- Rotating mention in podcast social promotion
- Performance summary at end of sponsorship term
Additional Brand Exposure
- Custom Host-Read Ad Script (written collaboratively)
- Sponsored Interview Segment (clearly labeled, editorial standards maintained)
- Dedicated Social Media Post promoting sponsor
- Newsletter Inclusion (if applicable)
- Website Display Ad tied to podcast episodes
- Event or Live Podcast Sponsorship
Why Sponsor This Podcast?
- Trusted local journalism = trusted brand association
- Highly engaged, niche audience
- Authentic host-read endorsements outperform traditional ads
- Multi-platform exposure beyond audio alone
- Support for local journalism and community storytelling
Measurement & Reporting
All sponsors receive:
- Episode download totals
- Impressions and reach estimates
- Social engagement metrics
- Campaign summary at conclusion
Next Steps
To customize a sponsorship package or reserve availability:
Contact:
Lindsey Estes
Chief of Staff
Lindsey.Estes@localmedia.org