Describe your initiative, what you see as the strongest elements of your program, and what makes it unique:
We’ve created a quarterly branded content series campaign to tell the story of Austin Coming Together – an organization serving Chicago’s under-served West Side to increase the collective impact of its member organizations on improving education and economic development outcomes for the Austin/Chicago community.
Branded content is an important revenue opportunity for media groups and for advertisers because …
It gives the opportunity to for organizations to tell their story beyond traditional display advertising, while becoming a key revenue source for media companies.
The aspect of the Branded Content Project Beta Group that excites us the most is …
We’re excited to be part of group while receiving leadership from LMA’s Julia Campbell.
We hope to learn [fill-in-the-blank] through the Branded Content Project:
How to access resources that allow us to do a better job of pushing our content out and growing our audience.
If a media organization were just starting to sell branded content, we would tell them …
Branded content is fun yet challenging. Very different work and style than traditional editorial and traditional display advertising. It takes a while to develop the right team who can work well with and serve the needs of clients.
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