Describe your initiative, what you see as the strongest elements of your program, and what makes it unique:
Narcity Media has been producing Sponsored Content since early 2013 and has been the leading publisher in Canada doing so since. We work with every type of client, like direct brands, PR agencies and media buying companies, to name a few. In any given week, we publish between 5-10 branded stories across our channels.
Being a first mover in this area has given us a lot of competitive advantage and edge.
One of our strongest elements is owning a highly-engaged audience, and knowing how to speak to them. Our audience is made up of the 18-34 demographic – which is one of the most sought out. What gives us the edge is also the fact that our organization is run by the same demographic group. We know what content works because WE are the audience too!
Branded content is an important revenue opportunity for media groups and advertisers because …
The aspect of the Branded Content Project Beta Group that excites us the most is …
Mostly the exposure to other media companies and what they are doing, and learning the newest practices to keep us (and our client partners) ahead of the game!
We hope to learn [fill-in-the-blank] through the Branded Content Project:
new ways to package our current content solutions – as well as new solutions altogether; we’d also love to learn new best practices too.
If a media organization were just starting to sell branded content, we would tell them …
hire people who understand storytelling!