Describe your initiative, what you see as the strongest elements of your program, and what makes it unique:
Our initiative is focused on the development of our NEW (for 2020) branded content initiatives, which take traditional Special Sections to a heightened level of consumer engagement and business goals. Specifically, our “Get Healthy Chicago” program, which will be the first in our round-up of branded initiatives; we want to generate awareness to this program and encourage a healthy living movement within the community. This program is produced by Studio 1847, the Chicago Tribune Advertising/Marketing (non-newsroom) team, and our initiative will be B2B focused with the goal of showing revenue ROI.
Branded content is an important revenue opportunity for media groups and advertisers because …
Storytelling is a natural fit for media companies and advertisers as they continue to evolve towards effective, efficient, beneficial consumer engagement.
The aspect of the Branded Content Project Beta Group that excites us the most is …
Recognizing a new, digital-first revenue stream for our papers.
We hope to learn [fill-in-the-blank] through the Branded Content Project:
We’re hoping to learn what type of advertising and promotion leads to better B2B results and new business.
If a media organization were just starting to sell branded content, we would tell them …
Branded content can’t exist without something driving to it. Example: Native ads, social or an alternative strategy.