Things kicked off with a greeting from the publisher of the San Diego Union-Tribune.
San Diego Union-Tribune Publisher/Editor Jeff Light welcomes @megaconference to the city, where unemployment is just 2%. #2018MegaConf @sdut
— Inland Press (@inlandpress) February 26, 2018
A record number of attendees this year.
We have a record number of attendees at @megaconference in San Diego and we're excited to kick things off today! If you can't be here, follow us on Twitter at #2018MegaConf and make plans to join us next year in Las Vegas! https://t.co/eb8F8jSata pic.twitter.com/Ey2uVpFIKQ
— SNPA (@SNPAatlanta) February 26, 2018
Monday got kicked off with a great session with a group of very talented college students.
Journalism professor Gabriel Kahn and 3 of his brightest students at @megaconference – discussing their real world experiences and where they see themselves in the future of newspapers. #2018MegaConf pic.twitter.com/Pl18JUvcXO
— SNPA (@SNPAatlanta) February 27, 2018
This Ken Doctor slide garnered a lot of attention.
1-2% of UV will pay for digital, 5% will register, 10-15% will read 50% of pages, 20% consume significant ad pages @kdoctor #2018MegaConf
— Shannon Kinney (@shannonkin) February 26, 2018
During a session focused on those who are acquiring and investing, Hearst’s COO said this.
“I plan on printing my own obituary,” Mark Aldam, EVP & COO @Hearst on the future of news media. #2018MegaConf #printmedia #newsmedia #newspaper pic.twitter.com/NikSYEQRYj
— K. Kohls (@KatieJoKohls) February 27, 2018
NextDoor shared how news organizations are using their platform.
.@SDuncovered discussing San Diego Union-Tribune partnership with Nextdoor at @megaconference #2018MegaConf – allows reporters to tap into neighborhoods and build relationships in the community pic.twitter.com/1FsYIpRnB8
— SNPA (@SNPAatlanta) February 28, 2018
Focusing on the business of journalism was discussed many times.
Media industry: if we focus only on reader revenue (subs) and not the ad business, Google, Facebook and others will crush us. We have to stabilize and add value on the advertising side, period. #2018MegaConf
— Shannon Kinney (@shannonkin) February 26, 2018
API released show fresh data on subscribers.
Loved @AmPress’s presentation at #2018MegaConf? Read more about driving subscriptions from our report on digital subscriptions, which can be found here: https://t.co/XWBz0xS1ou?amp=1
— News Media Alliance (@newsalliance) February 27, 2018
The LMA Board after their meeting.
Day two of #2018MegaConf starts today! @shannonkin will be meeting with colleagues and partners from all across North America. If you're interested in #DigitalMarketing services, find Shannon at the show, tag her in a #tweet, or send her an email at: shannon@dreamlocal.com pic.twitter.com/WQoE0AdRlK
— Dream Local Digital (@dreamlocal) February 27, 2018
GateHouse Media doing a ton of events.
Gatehouse Media is doing 250+ events per year with Gatehouse Live events group, opening up new revenue stream for the media company (most $ coming from event sponsorships) #2018MegaConf
— Jen Peters (@EditrixJen) February 26, 2018
Good tip on owning your database from Second Street.
This morning’s top tip from @secondstreet: Take control of your database. Don’t rely on social media companies to do this for you. By owning your database, you help yourself and your advertisers. #2018MegaConf
— News Media Alliance (@newsalliance) February 26, 2018
Thanks, Chris.
Excited about being at a new and improved #2018megaconf. Also excited to be on stage as the weakest link on a talented panel talking events today.
— Chris Edwards (@THEchrisEdwards) February 26, 2018
Facebook says they want trusted news.
What do we want on Facebook? Trusted local news, says Facebook’s director of news products Alex Harriman. #2018MegaConf pic.twitter.com/FakUznbQxI
— Jennifer Greer (@jdgreer1) February 28, 2018
Keep your current subscribers!
Tip from Aaron Kotarek of Oahu Publications: Subscriber acquisition often costs more than retention; be more willing to work harder to keep your current subscribers #2018MegaConf
— News Media Alliance (@newsalliance) February 27, 2018
A design thinking primer.
A primer on how design thinking & customer empathy can provide a strategic process to incubate innovation, from @coreyford @mattervc. An inspiring message every single time. #2018MegaConf pic.twitter.com/xMPiHybdPI
— Jed Williams (@williamsjed) February 27, 2018
Watch you your users behave and engage.
Get out of the device game and get into the people game. Do this by collecting their emails, tagging your networks, and watching how people (not devices) behave & engage #2018MegaConf
— Jen Peters (@EditrixJen) February 27, 2018
Gaining trusted business advisor status.
How to gain trusted business advisor status:
1 Knowledge of their business
2 Expert on their products
3 Ask the right questions
4 Develop custom solutions to achieve their specific business objectives
Mike Centorani #2018MegaConf— Matt Miller (@Matt_W_Miller) February 26, 2018
Love the luxury box.
.@LEAPMediaUS shares a photo from its luxury box at #2018MegaConf in San Diego. A record number of attendees and another full schedule planned for today! pic.twitter.com/xW96YdzEvf
— BlueVenn (@BlueVenn) February 27, 2018
Congrats to the Honolulu Star-Advertiser, this year’s Innovator of the Year.
Congrats to the Honolulu Star-Advertiser — winner of the #2018MegaConf Innovation Award. By putting a computer screen on top of a newspaper rack, Oahu Publications opened up a new profit center. Watch for a story soon on @megaconference site about Digital Billboard Network. pic.twitter.com/OPSXn4G9G1
— SNPA (@SNPAatlanta) February 28, 2018
Catch up with a ton of great photos from Mega.
View a photo gallery of pictures from @megaconference at: https://t.co/AZN97tEL9s #2018MegaConf Have photos to share? Send them to cindy@snpa.org. pic.twitter.com/f6eL6ncR54
— SNPA (@SNPAatlanta) March 2, 2018
Mega will be in Vegas next year. Save the date!
Save the date! @megaconference is going to Las Vegas in 2019. Feb. 25-27 at Paris Las Vegas. #2018MegaConf #2019MegaConf Tell us you'll be there! pic.twitter.com/rMdH5dLzwX
— SNPA (@SNPAatlanta) February 28, 2018