Need a little nudge to attend this year’s National Innovation Mission, which will move from New York City to Seattle over five powerful days?

OK. We’ve got four great reasons here.

1. THE NETWORKING IS HUGE

Last year, we caught up with a host of executives who shared what the networking has meant for them. It includes everything from launching major initiatives to having a group of like-minded executives you can reach out to at any given moment. For others, it’s meant life long friends and relationships.

2. WANT TO DO SOMETHING ABOUT YOUR CULTURE?

Pretty much every Innovation Mission visit touches on culture in some way and attendees usually leave feeling motived about doing something about their culture. But this year, the National IM will be hitting Mercer’s Innovation Hub. This global HR consulting firm works with 28,000 companies and their employees around the world to drive innovation and solutions in all areas relating to human capital. The Hub has some fascinating tools that will be made available to IM participants and their team will conduct a two-hour design-thinking exercise that will focus on an industry problem.

3. YOU CARE ABOUT AUDIO

Audio important to you? Or maybe you want it to be important to you? You’re going to get a ton of audio on the trip. There’s a visit to Spoken Layer, a platform that provides a turnkey pipeline for inexpensively creating daily audio content. Also, the visit to Amazon will definitely have some discussion around Alexa and media. And we’d imagine that audio will be a topic at the television groups we’re visiting. If you are building out your audio strategy you’re definitely going to leave this trip with some pretty considerable takeaways.

4. PEOPLE ACTUALLY DO STUFF WHEN THEY GET BACK

After an Innovation Mission, attendees don’t just share their notes, they actually get stuff done. If you are serious about moving initiatives forward based on things you learn from this trip, then read this post (and share it with your boss) that notes how four media executives actually launched some pretty big initiatives after attending an Innovation Mission.