The Local Media Association’s Digital Revenue Summit was a true hit with amazing presentations and big takeaways. We’ve organized a few of our favorite moments and takeaways here. And you can download all of the presentations here.
Shaw Media’s focus on fixing the user experience was a hit.
Love this from Shaw Media. Stop auto-play video, surveys, Taboola, pop-up ads, etc. #LMADigital pic.twitter.com/ryeYvH3pn6
— Nancy Lane (@localmediarocks) May 1, 2018
Some big thoughts from our Digital Innovator of the Year Andy Pergam (that’s who Tweet is about)
First, “stretch your thinking.” We’re not going to win with more ad units or video players on our article pages. “We need real solutions which connect the people and businesses in our communities. We must demonstrate our essentiality to both.” @pergam #LMADigital 2/4
— Jason Jedlinski (@JasonJedlinski) May 2, 2018
LMA Chief Innovation Officer packages up some of the best of his presentation.
The slides from my “Emerging Digital Revenue Strategies” preso at #LMADigital are linked. Landed on 3 foundations: robust consumer database (starts with email), video (yes, there’s actual $$ to be made), verticals. https://t.co/KsGWF6999E
— Jed Williams (@williamsjed) May 5, 2018
Real estate is back
$29 billion category – Real Estate ad spending is back, home sales and values are up. Agents spend almost 9 hours per week managing media and social media is a big portion of it. The time spent on digital marketing management continues to increase #LMADigital @goborrell
— John Hoeft (@Hoefter) May 1, 2018
Good advice
From the hardest working man in local media @williamsjed #LMADigital – “If you do something really well for your own business, go and do it for your customers”
— Chris Weatherly (@cwweatherly) May 1, 2018
Great point on voice and SEO. Voice as an SEO play is more than just getting headlines read to you, or a daily flash briefing. It creates a 2-way relationship with users to help answer their questions and solve their problems.
Very smart of @JasonJedlinski to point out that voice appliances are more of a voice SEO play #LMADigital pic.twitter.com/E5K4l2PXZu
— Will Scott (@w2scott) May 1, 2018
Email is still huge
Smartest point of the day: email is the unique key to *who* is the audience @cah1162 #LMADigital
— Will Scott (@w2scott) May 1, 2018
It’s about one centralized sales team at GateHouse
Sales transformation at @GateHouse_Media: one centralized sales team. @BlairHeavey #LMADigital pic.twitter.com/0kNTlw1VnQ
— Nancy Lane (@localmediarocks) May 2, 2018
It’s all about the adverister’s needs
We have to start with serving the advertiser and if solutions don’t make sense for them, don’t go there. Get out of just paying the bills mode, get into driving ROI for advertisers mode @tsly #LMADigital
— Shannon Kinney (@shannonkin) May 1, 2018
Congrats to all of our winners including our R&D Partner of the Year
@RickSRogers and Marc Wilson accept the @LocalMediaAssoc R&D Partner of the Year award at #LMADigital in Chicago on April 30, 2018. Thanks so much to all of the LMA members who voted for us. It’s a huge honor, and a privilege to serve all of our outstanding partners! pic.twitter.com/feFM8rHd4r
— TownNews.com (@TownNews) May 2, 2018
From our team: Thanks for coming
The LMA team is ready for #LMADigital to kick off! @williamsjed @localmediarocks @lleisher @JackZavoral pic.twitter.com/p8bMrzn4Wd
— Local Media Assoc. (@LocalMediaAssoc) May 1, 2018