This week, the Local Media Association’s National Innovation Mission kicks into gear with a tour that will start in New York City and end in Seattle.

These are three things we’re excited about experiencing this week.

  1. Everything about Amazon

This is definitely the crown jewel of the Innovation Mission. It’s a full-day at Amazon with insights in a variety of really important areas for media companies. Participants are going to meet with seven teams from Amazon including executives in machine learning, OTT and Alexa. Plus, participants will receive a Kindle Fire that is pre-loaded with helpful apps and access to their own Amazon account manager.

  1. What’s happening at Lenfest?

It’s our opening session on Sunday and promises to be interesting. The Lenfest Institute for Journalism is the first-of-its-kind non-profit organization whose sole mission is to develop and support sustainable business models for great local journalism. Lenfest gifted to the Institute an initial endowment of $20 million, which has since been supplemented by other donors, for investment in innovative news initiatives, new technology, and new models for sustainable journalism. Attendees will learn more about what Lenfest is up to and some of the best practices it’s discovering in the industry.

  1. Discovering an innovative HR consulting firm

Attendees will visit Mercer, a global HR consulting firm that works with 28,000 companies. We’ll spend time at the Mercer Innovation Hub learning about some of their fascinating tools and the Mercer team will share some of their research and a group discussion will take place around some required reading.

You can follow all of this using the hashtag #LMAIM, we’ll be Tweeting and sharing top level takeaways from the visit.