Media Transformation 2018 was filled with great presentations, moments and learnings.
We’ve rounded up some of our favorite Tweets from the 3-day conference. Here they are:
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LMA is excited to be working with Google News Initiative on the future of business models
Very excited to be working with @GoogleNewsInit on future business models to sustain local news. #MediaTransformation2018 pic.twitter.com/voMdx4Gd8U
— Nancy Lane (@localmediarocks) September 27, 2018
Yeah, people loved your speech, Frank
Whoa. That time where you talk #innovation at the @LocalMediaAssoc #MediaTransformation2018 summit, then get back on @twitter and see “You have 71 new notifications.”
— Frank Mungeam (@frankwords) September 26, 2018
Own your time
Where you spend your times is where you get your results…. don’t let someone else fill up your calendar. @frankwords #Mediatransformation2018
— Matt Coen (@mcoen) September 26, 2018
What should you be doing with podcasts and audio?
We’re talking audio/podcasts at #MediaTransformation2018
-48M people a week listen to podcasts
-Of the 550,000 podcasts, 75% are now dead
-1 in 4 Americans have listened to a podcast in the last month
*** 34 is median age for podcast listenersWhat’ll work? Create good crap. pic.twitter.com/u1HPVMOvb3
— Dacia Leigh Johnson (@DaciaLJohnson) September 27, 2018
Loved hearing what Google is working on for the news industry
@GoogleNewsInit and David Brooks is enlightening the @LocalMediaAssoc attendees #MediaTransformation2018 about their mission to help Local Media Companies. @mcclatchy is on board – https://t.co/ASSXOuD0Z1
— John Hoeft (@Hoefter) September 27, 2018
Looking for a great list of industry innovation books? Here you go.
It was an honor to share the innovative work by @TEGNA journalists with the @LocalMediaAssoc at #MediaTransformation2018. Apparently the exhortation “Read a book!” was a hit. As requested, a few fav’s from ‘Frank’s List’ for Innovative Leaders: pic.twitter.com/zFGfhQagEg
— Frank Mungeam (@frankwords) September 27, 2018
ICYMI: We announced a bunch of important initiatives
#InCaseYouMissedIt The @LocalMediaAssoc announced three new initiatives today at #MediaTransformation2018. pic.twitter.com/ebUPlDRryz
— Dream Local Digital (@dreamlocal) September 26, 2018
A common theme in our Local Media Women’s Summit
Common theme at #MediaTransformation2018’s Women in Local Media Summit: companies & organizations need to do better. We need more diversity & more women in leadership roles & at media companies in general. pic.twitter.com/2X1bnpoMCw
— Dacia Leigh Johnson (@DaciaLJohnson) September 25, 2018
Tip: In membership, be transparent in your ask
Be open & transparent when asking for support/memberships. @jimbrady @spiritedmediaco #Mediatransformation2018 pic.twitter.com/BrIDQUoxRg
— Nancy Lane (@localmediarocks) September 26, 2018
This could be a nice add to voice
.@SpokenLayer working on a way to enable news subscriptions via voice – @jeremymims #MediaTransformation2018
— Frank Mungeam (@frankwords) September 27, 2018
Pay attention to programmatic revenue
Ad dollars shifting away from media waste, 86% of ad revenue is programmatic #mediatransformation2018 pic.twitter.com/WNw05MW21T
— Shannon Kinney (@shannonkin) September 26, 2018
The gender split was amazing
Very exciting news!! 50% of our #MediaTransformation2018 attendees are women!! We’re looking forward to next week and our first Women in Local Media Summit in advance of the conference. Thanks @gingerneal @FrancescaDonner @_abbyreimer @ChrissyHirsch @cbadalamente
— Nancy Lane (@localmediarocks) September 21, 2018
We need to be ready for the future
“you can’t buy fire insurance when the house on fire, we need to be preparing for the future in media” #MediaTransformation2018
— Shannon Kinney (@shannonkin) September 25, 2018
TEGNA’s innovation approach is impressive
TEGNA’s transformation strategy @frankwords #Mediatransformation2018 pic.twitter.com/ONkBV6QQY5
— Nancy Lane (@localmediarocks) September 26, 2018
These are good innovation lessons learned
.@frankwords on innovation/lessons learned:
Innovation is hard! Resist the machine
The “stop-doing” list (to make room for new stuff)
Try many things, involve many voices
Expect failures, move on quickly
Think big but small wins add up#MediaTransformation2018 pic.twitter.com/F6mF6LwuSk
— Dacia Leigh Johnson (@DaciaLJohnson) September 26, 2018
Many loved what’s happening at the Buffalo News with their paywall
Fascinating presentation from @DavidAdkins @TheBuffaloNews Technology driving digital subscription growth #MediaTransformation2018 pic.twitter.com/jBdQpKZxvg
— Nancy Lane (@localmediarocks) September 26, 2018
We were so thankful to have this amazing group
Powerful panel. Women in Local Media Summit. #Mediatransformation2018 pic.twitter.com/6IISpCsdd0
— Nancy Lane (@localmediarocks) September 25, 2018
Love this saying
Great stories are 2 parts clicky & 1 part sticky. @LouisDeering #mediatransformation2018 pic.twitter.com/HhHvruLQQ2
— Nancy Lane (@localmediarocks) September 26, 2018
It’s all about tone
“Take my money” – membership check out at @billy_penn @jimbrady #Mediatransformation2018 pic.twitter.com/h6LjWG3rjS
— Nancy Lane (@localmediarocks) September 26, 2018
Store away these membership tips
Great tips from @billy_penn on how to build news mambership. #MediaTransformation2018 pic.twitter.com/j6Wb6uxlzT
— Frank Mungeam (@frankwords) September 26, 2018
Yes, breakfast smoothie shots. Thanks, Google!
s/o to @GoogleNewsInit for the breakfast smoothie shots 😍 #mediatransformation2018 pic.twitter.com/3FP2QsOnLt
— Dacia Leigh Johnson (@DaciaLJohnson) September 26, 2018