BASIC JOB FUNCTION
The Branded Content Project Manager will lead a two-year branded content program jointly supported by The Local Media Association and the Local Media Consortium. This program is designed to help local media companies better understand, develop and implement revenue streams through branded content. The goal is to develop successful business models and drive measurable revenue gains via branded content at local media companies.
The Project Manager will be an employee of the Local Media Association for the two-year program. LMA and LMC will co-manage the program and provide additional support and resources as needed. The Project Manager will work hands-on with approximately 40 media outlets during the program and will be responsible for testing and determining successful approaches to branded content pricing, content strategies, marketing and sales. This will be a high profile position that includes travel, public speaking, report writing, project management and more.
RESPONSIBILITIES/DUTIES
● Support the development and implementation of branded content initiatives to drive revenue for LMA/LMC participating members
● Work collaboratively with LMA/LMC leadership to develop program scope including project goals, milestones, budget, project plan, communication strategy
● Manage grant application and selection process of pilot and phase 2 markets
● Identify and hire branded content consultant/SME organization to assist with training and best practices
● Develop pilot launch kit and training curriculum
● Identify and negotiate contract for operational platform
● Build a minimum of five case studies and white papers per year highlighting success stories
● Produce at least one video case study highlighting results of the program per year
● Create and distribute program press releases including case study results
● Coordinate, plan and host 2 training events for LMA/LMC members per year
● Write, edit and design sales collateral and marketing messaging
● Execute other marketing and sales opportunities as agreed upon
● Manage member communication and engagement
● Prepare and communicate weekly status reports on program progress
● Work with the LMA/LMC to ensure program objectives and deadlines are met
● Execute administrative functions as needed, e.g. scheduling, meeting notes, etc
JOB SPECIFICATIONS
Education: Bachelor’s degree in marketing, communication, journalism or related field and/oran equivalent combination of education and/or experience which demonstrates knowledge and understanding of marketing and media industry practices and principles.
Experience:
● 3-5years of relevant branded content experience
● Expertise in digital, sales strategy and project management
● Must be experienced at managing and executing sales and marketing programs
● Experience navigating relationships between publishers and brands
● Experience in media industry is mandatory
● Event management experience is a plus
Skills:
● Superior verbal and written communication skills
● Aptitude for both creative and analytical thinking
● Self-motivated and ability to work independently
● Strong problem-solving skills
● Strong work ethic and time management skills
● Organizational/project management expertise – able to handle multiple projects simultaneously
● High computer literacy and competence with G-Suite and CRM platforms