Google & LMA Announce Launch of GNI Data Lab

This exciting project will enable selected news organizations to transform their businesses through responsible data use. Six publishers will be selected to participate in the Lab, and will undergo a 12-week-long program to understand and improve their underlying data capabilities. They will also receive support to build and test new digital advertising strategies. LMA will share best practices with the broader community of news organizations.

Read more from the GNI blog here.

Find additional updates, case studies and reports from the GNI Data Lab here.